This book shows CMOs, business development leaders, customer success professionals and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps readers make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. Learn from the experience of recognized leaders in advocacy marketing, from Intel … [More]
The Storyteller’s Secret
Keynote speaker, bestselling author and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements and change lives. The proof lies in the success stories of 50 icons, leaders and legends featured in The Storyteller’s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve … [More]
Small Data
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. Hired by the world’s leading brands to find out what makes their customers tick, he spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a … [More]
Dealstorming
There’s a good chance even those who think they’re applying teamwork to their challenges may be operating inside a sales silo, not building a truly collaborative team across the whole company. The more disciplines that are brought into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and … [More]
The End of Average
Todd Rose, a rising star in the new field of the science of the individual, shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering — it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and … [More]
The Art of Leading Collectively
Readers learn how to tackle system change for sustainable development, reimagine leadership as a collaborative endeavor, retrain leaders to work collectively, and manage diverse groups through a change process that has sustainability as a guiding focus. Drawing upon two decades of pioneering, internationally recognized work orchestrating multi-stakeholder initiatives, Kuenkel … [More]
The Happiness Track
A leading expert on health psychology, well-being and resilience argues that happiness is the key to fast-tracking our professional and personal success. Everyone wants to be happy and successful. And yet the pursuit of both has never been more elusive. As work and personal demands rise, we try to keep up by juggling everything better, moving faster and doing more. While we … [More]
Economics versus Reality
John M. Legge shows the many ways in which the real world diverges from economics textbooks. He argues that mainstream economic theory took a disastrous turn 140 years ago, when it attempted to use calculus to explain human behavior. A real economy involves people who are not variables in equations. This error led to a second one: mainstream economics becoming obsessed with … [More]
Love the Hustle
After college, Elle Kaplan arrived in Manhattan with a dream of conquering the finance world. When everyone told her to come back in a few years with an MBA, she interviewed for a receptionist position at a private equity firm instead. It was hardly the starter job of her dreams, but it turned out to be her big break; only ten years after starting as the lowest woman on the … [More]
Organize Tomorrow Today
How do both elite athletes and business leaders climb to the top? Contrary to what you might think, it’s effective habits rather than innate talent that are their keys to success. Dr. Jason Selk — director of mental training for the 2011 World Series Champions, the St. Louis Cardinals — and star business coach Tom Bartow combine the most effective elements of both their … [More]
The Second Decision
Author Randy H. Nelson knows that in business, the majority of entrepreneurial CEOs are not required to be qualified to lead their organizations. In The Second Decision, Nelson has combined his six years of naval service, 25 years of business experience and thousands of hours with business leaders to develop The Entrepreneur QualCard™. Chapter by chapter, the reader will … [More]
The McKinsey Edge
The McKinsey Edge culls the personal best practices of an exclusive group of managers connected to McKinsey & Company, a firm that services 80 percent of the world’s largest corporations. Through a wealth of 47 rigorously selected, battle-tested, immediately implementable and practical tips, readers will discover the secrets to building the self, growing with others, … [More]
The Marketing Plan Handbook
Marketing expert Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps a businessperson needs to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches the reader in creating an effective marketing plan … [More]
Managing the Millennials
This is a valuable tool for anyone who wants to effectively manage and motivate 20-something workers. Many books are being published on how to manage employees of the “millennial” generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for … [More]
The Challenger Customer
Picture your ideal customer: collegial, eager to meet with you, and ready to champion your products across the organization. It turns out that’s the last person you should be pitching. The need to understand how customers make their decisions, especially when it comes to selling large-scale, business-to-business solutions, drove the author team behind The Challenger Sale to … [More]
Superforecasting: The Art and Science of Prediction
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and … [More]
Louder than Words
There has never been a better time to build an audience around one’s idea or product. But with so many people and companies clamoring for attention, it’s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact. According to Todd Henry, the key to standing apart from the noise is to find one’s unique voice. Those … [More]
Rising Strong
It is the rise from falling that Brown takes as her subject in Rising Strong. As a grounded theory researcher, Brown has listened as a range of people — from leaders in Fortune 500 companies and the military to artists, couples in long-term relationships, teachers and parents — shared their stories of being brave, falling and getting back up. She asked herself, “What do these … [More]
