While “acting like a girl” may not be advised for athletes or aspiring corporate executives, it may be just the right strategy for small-business owners! Authors and executive coaches advise us to lean in, aggressively go after promotions, and negotiate for better salaries to win. Learning how to “man up” is good advice since men hold most high-level positions. For small … [More]
Small Business Marketing Old School Versus New Tools
In marketing, things move quickly. Each day brings a new tool. Each week, a new trend. Marketing has one strategy that has stood the test of time: Build relationships and reach people. The tools we use to build relationships have evolved over time. The good news is, many of the new marketing tools make building relationships easier. Used correctly, the same message leveraged … [More]
Member Spotlight: Deborah Lavinsky, PMA®-CPT
Our serene, full-service studio at 13825 North 7th Street, Suite E, in Phoenix provides Balanced Body equipment — Reformers, EXO and Combo Chairs, Cadillac/Trapeze Table, Pilates Springboards, Ladder Barrel, and the innovative CoreAlign® that can help you create a strong, flexible and lean body. Private and small-group equipment classes as well as high-energy Classic Mat and … [More]
The Ups Store Delivers Holiday Happiness
Between shipping holiday packages, planning the family trip and baking cookies, the holidays can be anything but happy. Fortunately, The UPS Store ® locations in Phoenix can help keep the holidays happy and hassle-free. Whether it’s helping you personalize and send out your holiday greetings, packing and shipping your gifts so they arrive safely or having someone sign for … [More]
Corporate Spotlight: Jonilynn Designs
‘Establish a Family Tradition’ Jonilynn Designs introduces new collection Jonilynn Designs has created a way of instilling the “family tradition” back into our lives. The Madonna & Child Collection is a “special blanket for special occasions” — the birth of a baby, a christening, baptism, or dedication. The continuation of family traditions amidst increasing … [More]
Corporate Spotlight: Carmella Savory Fare
The Passion Statement ”We bring people together through travel and events to accomplish world peace one relationship at a time.” We plan, coordinate and execute dining experiences that will inspire individuals to be “their best,” bond as a “family” and feel a sense of community. Our desire to make a difference in each person’s life guides us in customizing the private … [More]
Corporate Spotlight: ClickChick Photography
As one of the most well respected retail photography studios in the valley, ClickChick Photography honors the tradition of fine portraiture by creating timeless portraits of you and your family that can be passed down through generations. From wall portraits of your family proudly hanging in your home, to maximizing your business image with a professional headshot, your … [More]
Corporate Spotlight: Lora Moon Styling
Lora Moon Styling is a boutique hair salon located in the heart of McDowell Mountain Ranch in North Scottsdale. We currently employ seven hair stylists/colorists who are all highly trained in all areas of hair styling and hair coloring. Our specialty at Lora Moon Styling is hair color. We keep our color bar right on the main floor to show how serious we are about achieving … [More]
Corporate Spotlight: The Vault Wine Storage
On October 1, 2013, Deborah Fortini opened the first 100-percent wine storage facility in Phoenix, named The Vault Wine Storage. Prior to then, wine lovers had only the option of storing their wine in home cellars or in self-storage facilities, which do not cater to the specific needs of wine clientele. Deborah Fortini changed all of that when she purchased a property in … [More]
Member Spotlight: Tracie Rollins, The Rollins Advantage, LLC.
The Rollins Advantage, LLC is a Phoenix-based content marketing firm that’s focused on helping small businesses connect with their prospects and customers in a meaningful way. We help you define and execute content and social media marketing strategies that attract interest, educate customers and deliver an amazing experience throughout the buying process. Our content … [More]
Reflections on a Powerful Year for NAWBO
NAWBO Phoenix has been the voice of women business owners in the Valley for more than 29 years. NAWBO has a long history of providing professional development for its members, influencing public policy and business trends, building leaders in the community and fostering relationships that grow businesses and build economic impact. Our membership is recognized with awards and … [More]
Member Spotlight: Kristin Slice, Empowered Lab Communications
Empowered Lab Communications L.L.C. is an organization committed to changing the small-business world by unleashing the power of the voices of real business owners through podcasts, online communities, speaking engagements and consulting. Empowered Lab Communications offers unique business communication tools, training and podcasts. Why should customers choose your product or … [More]
Member Spotlight: Tisha Marie Pelletier, Details Event Management, LLC
What does your business offer? Details is a full-service event and marketing firm specializing in local and national nonprofit fundraisers and corporate events. We handle all of our clients’ events needs from concept to completion to marketing, PR and day-of management no matter how small or large the event is. Our clients actually get to “enjoy” their events, not stress … [More]
NAWBO Member Christie Cothrun Earns Prestigious Honor in Floral Industry
NAWBO’s own Christie Cothrun will be inducted into the prestigious American Academy of Floriculture (AAF) this August during the Society of American Florists’ (SAF) 130th Annual Convention in Marco Island, Fla. “The Academy’s stringent requirements make AAF an achievement recognized throughout the floral industry,” said Rod Saline of the AAF, SAF Awards Committee. Christie is … [More]
Corporate Partner Spotlight: Orchard Medical Consulting
Orchard Medical Consulting provides Workers’ Compensation case management and is owned by Robin Orchard, RN. Why is Orchard Medical Consulting unique? As a nurse-owned and -operated company, we understand the importance of staff retention. We have a generous recruitment and retention bonus program, and we routinely offer small perks. Spring Honey Baked hams or turkey breasts … [More]
AZ Tech Finders Moves into Larger Office Space
The past month has been a great one for Tech Finders! Not only did the team beat their all-time production record, but the company moved into a larger suite to accommodate the growing 14-person team. Recently, founder Sharon Bondurant surprised Account Managers with their very own Tech Finders Talk Nerdy wrapped Cube! The idea of the Talk Nerdy Cube has been eight years in the … [More]
Smarter Divorce Solutions Expands
Nancy Hetrick shares her recent move into larger space. “Smarter Divorce Solutions began in August of 2012, and by the end of the first year I had more business than I could handle on my own, mostly from word of mouth. I continued to struggle with the growth, and by August of 2013 knew that I had to develop a plan for expansion. Thanks to the NAWBO mentoring program and the … [More]
Let’s Get Down to Business
Five years ago, when I became a member of NABWO Phoenix, I never thought I would have the privilege and opportunity to serve as its president. I’m thrilled to have the good fortune to give back to the organization that has helped my business grow. One thing I did learn very quickly is that NAWBO Phoenix is the premier organization for women in business who are not just looking … [More]
