As a business owner, it is easy to view your business as the center of the universe. With responsibility for managing finances to increasing revenue and beyond, the small-business owner can easily become focused only on the business at hand. Association membership, whether it is industry specific or a special-interest organization (like NAWBO), can help expand your view. … [More]

There are many reasons to join a professional association related to your industry or field of expertise. Some join to build their resume and increase their marketability. Others join to take advantage of professional development and members-only benefits. And still others join to network and connect with other professionals. So after you’ve paid your membership dues, how do … [More]

Do you need foot traffic in your business? Do you need more exposure? Do you want to become more active in your local community? If you answered yes to any of these questions, then hosting an event may be a wise investment for you. You might hold an event at your business in order to celebrate with your customers (such as for an anniversary or customer appreciation), as a … [More]

Member name: Sharon Bondurant Business name: Tech Finders What this business offers: We offer customized staffing solutions for small to large companies throughout Arizona. We find the staff talent that you can’t find on your own! Whether the need is to find a short-term contract person to assist with a project, or a long-term direct-hire employee, we can find the … [More]

Most businesses want to find a way to leverage the power of publicity. But before you click the “send” button on that email with your press release, you need to quiz yourself on your marketing readiness. For example: Do my employees understand the company brand, mission and vision? Has sales training been conducted? Is our website user-friendly? Are our print … [More]

Member name: Sara Korn Business name: Marketing Communications Freelance Writer What your business offers: Marketing copy for both print and online. Website copy, blog posts, postcards, flyers — whatever you need. Graphic design, website audits, social media, and SEO services also provided where there’s a good fit with the project. Business contact info: 2307 E. Pecan … [More]

A few weeks ago, the Women’s Enterprise Foundation hosted its spring fundraiser, Joie de Vivre. Designed to be an inspiring event bringing women business owners together to network and enjoy a wonderful evening, this year’s event did not disappoint. We had the privilege of being the first group in Arizona to showcase the Savage Botanical fashion show. This fashion show … [More]