The Valley’s Premier Event for Women Entrepreneurs is Now Presented by NAWBO! Change is one of the few constants in life and especially in business. That’s why it’s so important for entrepreneurs to invest regularly in their personal and professional growth. For busy women business owners, however, there’s no time for events that are full of fluff and non-stop sales … [More]
Hell in High Heels
Learning to be a great leader takes training. There are countless leadership training courses, classes, videos, books and even degrees available for people who truly want to be great leaders. Much of the training available is excellent; however, when you look at the majority of the great training out there, it was developed by men for men. Women can still use it, of course, but … [More]
Close the Sale at Hello!
Some people feel they aren’t cut out for sales while others love it, thriving on the adrenaline of a closed deal. The bottom line is that we are all selling something: an idea, our opinion, a product, service or decision. Whether at work, on the road, with family or with friends, we tap into the ability to persuade and negotiate with others. That, my friends, is sales. Some … [More]
Three Lessons for Lasting Leadership
Too much. Tired of reading long lists about how to be a leader? A better leader? An effective leader? But, think about the few, core characteristics that create lasting leaders. Not the job jumpers, but leaders who stay and create sustainable success. Who are they? Simple searches will provide the lists of attributes associated with lasting leaders. You have read these lists … [More]
Why Video Should Be Part of Your Business Strategy
Despite the fact that most brands know they should be using video as a part of their business strategy, most aren’t. Here are some of the most important reasons why you should be using video, which will help give you the push you need to finally use this powerful technique for reaching your target customers. Videos are More Compelling than Other Forms of Content We are … [More]
Be Bold and Courageous
"Be bold and courageous. When you look back on your life, you’ll regret the things you didn’t do more than the ones you did.” —H. Jackson Brown Most of us have something we promised ourselves we would do in this lifetime that we haven’t done yet. We tell ourselves it is because we don’t have the money, we don’t have the time, and we don’t have the right support or resources … [More]
Message from the President
As president of NAWBO Phoenix and regional center director for the Maricopa Small Business Development Center, not to mention all my personal roles, I’m busy. No busier than you are. And this is certainly a busy time of year — wrapping up projects (and gifts!), giving and attending numerous holiday gatherings, rushing to get it all done by December 25 or December 31. And there … [More]
3 Marketing Strategies to Stay Ahead of the Competition in 2016
Marketing is a constantly evolving part of every business, and the marketing function is continually adjusting and reacting to changes in technology that will help businesses better communicate with prospects and customers. While digital marketing has gone through a substantial transformation in the last few years, the technology that sparked these changes is growing at an even … [More]
Message from the President
I am so pleased to be serving as the president for the Phoenix Chapter of the National Association of Women Business Owners, a dream I’ve had since I wrote my check and was the first charter member of the NAWBO Colorado Springs Chapter in 1996. And, as much as I am an entrepreneur, I am a team person … I want to do more, have a greater impact. Thankfully, five years ago a … [More]
PhXX Forward Collaboration
Phoenix has several organizations working together to support women business owners. NAWBO reached out to those organizations and asked: How is your organization going to uniquely contribute to the future of Phoenix by empowering women business owners? Here are their answers: Sisterhood of Happiness The Sisterhood of Happiness empowers women entrepreneurs through … [More]
Women can move PhXX Forward
I know a woman founder who is leading a building renovation project. In one of our recent conversations, she told me that contractors and fellow business owners often ask her if they can speak with the owner of her company. When she explains that she’s both the brains and the brawn behind the operation, most respond with wide eyes and apologetically spout that they didn’t … [More]
PhXX Forward: Empowering Women Business Owners
According to Shelnvestments.com, for every $1 a woman earns, 90 cents are given back to her family and back into her community. The power of investing in women’s economic development has been proven around the globe and is currently the foundation of several of our leading global initiatives on entrepreneurship. One of our community’s greatest strengths is our women business … [More]
Foundations for Growth, NAWBO Style.
Whoever coined the phrase “time flies when you’re having fun” totally nailed it. This past year has been fun, challenging, exciting and incredibly rewarding. One of the best parts of being the president of NAWBO is getting to know our members and corporate partners better. They come from different backgrounds and different places, and whether they work for themselves or someone … [More]
Letter from the President
How to make it last: Business Longevity 2015 marks the 40th anniversary of the National Association of Women Business Owners, national association and the 30th anniversary of NAWBO Phoenix. The National Association of Women Business Owners came into existence in the early 1970s when two women, Dottie Grandy and Denise Cavanaugh, realized that if they got together with … [More]
Accountants vs. Bookkeepers vs. Certified Tax Preparers
Most business owners are kept busy with the day-to-day operations of running and growing their companies. While they do their work because they are passionate about it, not every aspect of being a proprietor is pleasant. In a study done by TD Bank, over half of all the business owners surveyed ranked bookkeeping as their No. 1 hated responsibility of a business owner. … [More]
Striving for Balance When Your Team is All Female
As women business owners, we’re often drawn to hiring other women as we build our team. We like the camaraderie, the easy conversation and the like-minded ways of thinking. Let’s face it, we tend to be drawn to people who are JUST LIKE US! This actually applies to men, too, and it can be a major barrier to our business success. Diversity among your team is a huge benefit, … [More]
Building Lasting Relationships with Content and Social Media Marketing
People buy great products and services from people they know, like and trust. But, how do you get people to know you if they won’t visit your store or call you for a consultation? You do it by building lasting relationships with content and social media marketing. The process of building relationships hasn’t changed. You still build them through authentic engagement and … [More]
Business Mentoring Helps Ensure Long-term Success
Business owners face challenging tasks and decisions every day. Finding a business mentor is one key element that can help to ensure continued business success. This year marks the 11th anniversary of NAWBO Phoenix’s Mentoring Program. The purpose of the program is all about setting and achieving measurable goals that lead to economic impact. The nine-month program, … [More]
