Voice Assistants Are Redefining the Way Americans Shop

by Mike Hunter

Voice assistants such as Amazon’s Alexa and Apple’s Siri have ushered in a new era of customer interactions with technology. Individuals can use voice assistants on a range of smart devices (e.g., smart speakers, smart phones, etc.) to carry out a multitude of tasks. From asking for directions to shopping, voice assistants have enabled consumers to acquire information and make … [More]

GDPR Is Path to Trust and Improved Customer Experience

by Mike Hunter

Marketers from organizations who took the lead in preparing to meet and exceed GDPR data standards have noted increased trust and engagement levels with customers, according to data from the CMO Council, collected in partnership with SAP Customer Experience, that it reported in “GDPR: Impact and Opportunity — How Marketing Leaders Addressed GDPR Readiness and Compliance.” While … [More]

Employee Financial Wellness and the Company Bottom Line

by Greg Ward and Cynthia Meyer

New research quantifies the improvements in employee retirement preparedness which generate ROI for an employer by reducing the costs of delayed retirements. The “Special Report: The ROI of Improving Employee Retirement Preparedness,” from Financial Finesse’s Financial Wellness Think Tank, found that, for a 50,000-employee company, this could lead to a savings of $65 million or … [More]

Top Business Challenges During Political and Economic Uncertainty

by Karen Loiterstein

Operational efficiency, obtaining new customers and talent acquisition are the top priorities for businesses going into 2019, according to a recent Enterprise Bank & Trust Think Tank survey. Heading into 2019, business is ripe with opportunity; however, political and economic landscapes present a lot of uncertainty and angst for business owners. With privately held … [More]

Even Mobile Shoppers Prefer Live Consumer Support 

by Anand Janefalkar 

Mobile shopping is booming in the U.S. as we prepare to enter 2019. According to the 2018 Internet Trends Report from Kleiner Perkins, mobile shopping app sessions grew 54 percent year-over-year — the fastest growth of any mobile activity. In addition to shaking up traditional monetization models for brands and retailers, this is driving how consumers expect to interact with … [More]