As your organization takes its place in the digital transformation that’s underway everywhere, you’ll inevitably need to create or update a large number of different products. But just because you think your shiny new app, website, service, or other digital offering is great doesn’t automatically mean the customer will. According to Nielsen, 85 percent of new consumer products … [More]
Using Social Media to Encourage Brand Engagement during the Pandemic
As the pandemic continues to unfold, more and more brands understand that having a voice and communicating through their social media platforms is especially important right now. But how exactly does a brand encourage consistent engagement with its followers during a global pandemic? There are a few ground rules and best practices that every brand should adhere to during this … [More]
Marketing: Are You Pivoting or Freezing?
Many businesses poised for huge gains at the start of this year are fighting to stay alive. Stable, longstanding enterprises are questioning their greater visions. Waves of layoffs and shuttered doors have — quite understandably — induced fear and uncertainty across the Valley, where small businesses serve as the backbone of the community. The need for a true pivot has never … [More]
Media Interviews and Promoting Your Brand in a COVID-19 World
Business leaders and professionals who want to promote their personal and business brands have faced a tough decision in recent weeks: Should they put those publicity efforts on hold during the COVID-19 crisis, or keep pitching their expertise to the media? In most cases, yes, they should keep pitching. There are many opportunities for getting in the media as long as one … [More]
Keys to Sales Success
The secret is listening. People tend to think that, as one of the most successful salespeople in the world, I must be a great talker and can influence people to do things they wouldn’t normally do. Nothing could be more incorrect. The real secret to sales and most anything else is listening to the customers. Too many people talk. More success will come from being a better … [More]
Authenticity
A common problem in marketing is, what a brand says in advertising isn't always what customers and employees experience. This book shows how to align one’s marketing efforts with the purpose of one’s brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity … [More]
Next Generation Leadership
Employers who refuse to adapt to the expectations of younger generations are losing out on top talent, as they leave for positions at companies with more modern practices. Learn what companies need to do to fit into the new normal in the workplace. Generation Y sees the world differently from any other generation in modern memory. And nowhere is this more evident than in the … [More]
