Your reputation defines how people see you and what they will do for you. And today, thanks to rapid advances in digital technology, anyone can access huge troves of information about you at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik shows how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial and even social prospects.
The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
Authors: Michael Fertik and David C. Thompson
Publisher: Crown Publishing Group
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