This book shows CMOs, business development leaders, customer success professionals and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps readers make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. Learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic and RO/Innovations. Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help readers transform that simple reality into a powerful competitive advantage.
Title: Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships
Author: Barbara Thomas
Publisher: Pearson FT Press