Peter Piper Pizza, whose high-quality pizza and entertainment centers have brought families together for food and fun for over 50 years, named Citrus Advertising as the new agency of record, for brand, creative and media services. "We selected Citrus Advertising based on their years of experience in the restaurant industry building brands, developing bold and innovative … [More]
Marketing Agency Secures School District for Groundbreaking Marketing Campaign
O.H. Partners, a Phoenix-based marketing agency renowned for its innovative and award-winning campaigns, has been awarded a contract by Mesa Public Schools for a comprehensive marketing campaign and brand refresh. O.H. Partners, known for its work with major brands locally such as Gila River Resorts & Casinos, City of Phoenix and Arizona Lottery, was selected by Mesa … [More]
Crafting a Compelling Brand Narrative for 2024
In the digital age, storytelling is not a one-time effort but an ongoing conversation. By infusing modern elements into your brand narrative, you can captivate your audience and keep them engaged with your evolving story. Emphasize your unique journey. Origin stories resonate, but also focus on specific moments that shaped your journey. Share recent milestones, … [More]
The 9 Steps for Successful Marketing Automation in 2024
Thanks to marketing automation, the days of manually typing out your company’s next ad and hitting "send" are a thing of the past. Software has turned email marketing and other ad blasts into highly coordinated, fine-tuned work, unleashed to the public on a tight schedule. If you’re a large, consumer-facing company with a multi-million dollar advertising budget, you probably … [More]
Brand Personalities of Top Four U.S. Airlines Revealed in Study
Phoenix-based Zion & Zion, a full-service, global marketing agency, released part six of its multi-part study that explores the relative brand personalities of 45 top U.S. brands. In the sixth study, the Zion & Zion research team explored brand personalities of the top four U.S. airlines and the impact of those personalities on performance. In a prior study the Zion … [More]
Phoenix Suns Entertainment Partnership to Elevate Experience
Confirmed360 announced a new partnership with the Phoenix Suns to become the team's proud entertainment concierge partner. "Confirmed360 is thrilled to unveil our game-changing partnership with the Phoenix Suns, amplifying the fan experience to new heights," said Matt Ampolsky, CEO, Confirmed360. "The Suns' commitment to delivering innovative, world-class experiences … [More]
5 B2B Marketing Trends for 2024
What a difference a year makes
This time a year ago, marketers planning their 2023 budgets were bracing for a recession. A common motto might have been, “Fasten your seatbelts, folks, we’re going to be in for a bumpy ride.” The same passengers now might be viewing blue skies ahead, or at least expecting some turbulence. Either way, it's time to get airborne. The industry motto for 2024 might be: “How do we … [More]
Social Listening and Essential Response: How to Use Social Media to Your Brand’s Advantage
Using social media as a tool for customer service is a cornerstone of digital marketing in the 21st century. However, it isn’t as simple as firing off a series of posts on X in response to angry customers. In fact, responding to customers when they are angry is merely one component of a broader social strategy — one that’s only necessary if the other components are struggling … [More]
Carvana and Phoenix Rising FC Ink Multi-Year Commitment
Carvana, an industry pioneer for buying and selling used cars, announces the multi-year extension of its partnership with Phoenix Rising FC. The renewal marks another chapter in the dynamic collaboration between the two Valley-based entities. "I am thrilled to once again be extending our partnership with Carvana," said Phoenix Rising FC President, Bobby Dulle. "Carvana's … [More]
Phoenix-Based Marketing Firm Acquires Boston-Based Lifestyle and Outdoor PR Firm
Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to complement its positioning and allow for market expansion. CGPR has a proven track record of introducing consumers to outdoor experiences from active lifestyle brands … [More]
