Ted Schuman: Master of Communications Skills

by Brett Maxwell

Nearly 20 years ago while working for a long-distance company called Allnet Communications, Ted Schuman decided he had the necessary tools to run his own telecommunications company, so he saved up some money, took out a line of credit, and became CEO of what would eventually become an award-winning company. PlanetOne Communications, providing businesses with a free audit of … [More]

Janice K. Brewer, Arizona Governor

from Janice K. Brewer

As we embark on Arizona’s next century, I am constantly reminded of our beautiful state’s promise. My optimism is rooted in the people of Arizona — its workers, entrepreneurs and business owners who make up our vibrant economy. Arizona has always been the land of opportunity, and I’m confident it will remain so in our next century. This is a place where — with hard work, … [More]

For Brand Power, It’s Moments that Matter

By Kathy Heasley

Here’s a humbling fact for all us marketing professionals: Personal involvement with your brand is far more powerful than simply watching a TV commercial, even an attention-getting, racy or annoying one. It’s time we all recognize that the mere presence of the brand isn’t enough anymore. It’s our interaction with it that makes a lasting impression, so it had better be … [More]