Getting customers in the door means first getting, and keeping, their attention. As consumers have moved more toward e-commerce, the challenges for digital marketers have become greater, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened numerous doors to reach consumers effectively through … [More]
Seven Ways Social Media Can Revitalize Small Business Competition
Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Change is a forerunner to growth, and businesses across the nation were forced to pivot over the past two years. Perseverance was tested, resilience was built and the presence of small businesses on social media, or lack thereof, was noticed. Small businesses, which account for 99% … [More]
Digital Marketing Co. Launches Tech Solution for Vehicle Dealers
Digital Air Strike, the leading consumer engagement technology company, is announcing the launch of its LotVantage Partner Program. The expanded program enables dealerships and their marketing partners to merchandise inventory more effectively, deliver targeted messaging to consumers, and drive business results through increased vehicle sales and fixed operations service … [More]
Chamber’s Holiday Giveaway Campaign Impacts Awards Program Nominations
The holiday season is here, and the Greater Phoenix Chamber is getting into the giving spirit, teaming up with our members to give away 12 gifts from December 1-12. Make your holiday season brighter with the chance to win sweet treats, round-trip airline tickets, a new mattress, and more! For your chance to win one of the gifts, nominate a business that you love for an IMPACT … [More]
Sales Pipeline Enhancements Empower Entrepreneurs to Reduce Chaos and Close More Deals
Keap, the leader in sales and marketing automation software for small businesses, today announced expanded sales pipeline capabilities in its Pro and Max editions that will enable entrepreneurs to easily organize deals, automate follow-up and fulfillment processes, and gain greater visibility into sales performance. The latest enhancements include customizable deal stages, easy … [More]
New Strategic Marketing Firm Launches from OH Holdings to Help Clients Attract and Retain Loyal Customers
OH Holdings has launched a new marketing firm, OH Adaptive, with the goal of providing clients with one-on-one, strategic marketing services that attract and retain loyal customers. OH Holdings is the parent company of OH Partners, one of the nation’s fastest growing advertising and digital marketing agencies with 175 employees in Phoenix and Las Vegas. OH Adaptive joins OH … [More]
An Audience of One
One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: alienating customers who value their privacy. In An Audience of One, … [More]
Coming Back: How Marketing Will Build (Back) Business after COVID
The term “new normal” is bandied about quite a bit these days. And, indeed, the consensus seems to be that consumers’ relationship with companies they turn to for goods, services and information has evolved in new directions from what was understood and accepted as recently as January of last year.Some businesses, we know, have done exceedingly well over the past year with new … [More]
A Cover Contest Creates Awareness for the ‘Comeback’ Issue
Each of our participants for this month’s cover story was asked to compete by creating an August 2021 In Business Magazine cover that depicted the Greater Phoenix comeback from COVID-19. Six of our top marketing companies involved took on the challenge and worked internally with their creative teams to come up with a concept and execute it for the In Business Magazine August … [More]
4 Key Marketing Questions Every Business Must First Answer
There are several questions businesses should answer before beginning any form of post-COVID marketing. The first question that a company needs to address is whether the business is truly ready to be marketed. As we know, many businesses post-COVID are currently struggling with staffing and product scarcity. Marketing before the business is ready can be considered … [More]
Now Is the Time to Seize Opportunity
Has there ever been a better time in recent history to turn the page? A new chapter is upon us, and the greater business community is — finally — focused more on seizing opportunity than crisis mitigation or maintaining status quo. The collective desire to move forward is clear. Yet, this desire comes also with its own set of challenges. How to move forward, which marketing … [More]
Tapping into the Market’s Changed Expectations
Businesses have undergone tremendous setbacks as a result of the pandemic. Marketing was the least of a company’s worries, but now, as businesses begin to reevaluate and attempt to recover, it’s important to think about how to navigate the new marketplace with changing consumer behaviors, preferences and loyalty. There are a few things to consider when it comes to marketing in … [More]
How Marketers Can React, Reengage and Reemerge in a Post-COVID World
Last year, as anxiety surrounding the pandemic was at its peak, the term “pivot” became all-too-common — and oversimplified — guidance for brands eager to navigate the ever-shifting crisis. And while the term itself became overused, the core of that principle remains to this day: To weather such dramatic change (pandemic or not), companies must evolve to be more nimble, … [More]
2021 Is a Reset Year, and Opportunity Is Pounding on the Door
In every type of downturn, the first thing businesses do is cut their marketing budget. We’d already anticipated that a recession would begin during 2020. We posted a premium download about “How to Market in a Recession” quite early in the year, stressing the importance of businesses sticking with their marketing efforts during bad times, but nobody could have anticipated the … [More]
