Navigating the dynamic of our modern market landscape requires more than just awareness of trends. Actionable strategies are needed to meet consumers’ evolving demands. That’s easier said than done, of course. Incorporating prevailing trends into your marketing strategy, while ensuring relevance, resonance, and results, is rarely a seamless transition internally. Externally, … [More]
Kiterocket Expands Renewable Energy Expertise with Clean Energy Veteran Jessica Fishman
Kiterocket, a PR-forward communications agency for transformative, high growth companies, today announced it has tapped Jessica Fishman as Director for its Renewable Energy Practice. As the climate tech sector experiences exponential growth, Fishman will lead the agency's renewable energy client portfolio and continue its proven track record of advancing brands advancing the … [More]
The Future of Rebranding: Top 2024 Trends That Will Drive Business Success
Since the pandemic hit, businesses have been shifting gears, lanes and categories all in an effort to stay relevant. The result is a tsunami of rebranding that’s been shifting the landscape we all traverse every day for business and personal purchases. But there’s a problem. Some treat rebranding like slapping on a fresh coat of paint and calling it a day. Here’s what you … [More]
Discount Tire and Major League Soccer Announce Multiyear Partnership in the U.S.
Discount Tire, a leading retailer of tires and wheels, and Major League Soccer (MLS) today announced a new multiyear partnership in the U.S. Through this agreement, Discount Tire will be named the official tire retailer of MLS, the MLS All-Star Game presented by Target, and MLS Cup presented by Audi. As part of this multiyear partnership, Discount Tire will integrate … [More]
PR and Marketing Agency Appoints Managing Director to Drive Digital Innovation, Strategy
Aker Ink PR & Marketing, a full-service agency helping companies increase brand awareness, enhance thought leadership and generate leads, has hired industry veteran and expert digital strategist Lauren Garstecki as managing director. In addition to overseeing account teams and developing creative, results-driven marketing programs, Garstecki will help to scale the firm’s … [More]
Partnership to Funnel More Opportunities to Web Designers and Developers
According to Upwork, website design and development as well as graphic design are among the most in-demand services on its work marketplace. In an effort to increase work opportunities for web designers and developers, GoDaddy announced it will join the new Upwork Partners program as the first web presence partner. The Upwork Partners program includes Upwork Partner … [More]
Two Leaders Promoted at Valley Agency and Its Parent Co.
The Harkey Group, a Phoenix-based holding company of consumer-centric, performance-focused, and creatively-inspired agencies, names key leadership promotions to fuel its commitment to innovation and growth. Meagan Jackman, a seasoned professional with more than 20 years in the PR and marketing industry, has been elevated to The Harkey Group’s president. She previously served … [More]
54% of Consumers Fear Lack of Human Touch: SMBs Tackle AI Integration to Preserve Humanness
2023 saw over 4,600 retail store closures in the U.S., up 80% from 2022. With more than 81% of the entire U.S. population shopping online and 14% of SMBs fearing that their technology is outdated, they must prioritize their e-commerce approach and leverage AI technology strategically. 20% of businesses have incorporated AI because of evolving customer expectations. Although … [More]
Global Tech Innovator Taps Local Agency to Drive Expansion
Founded in 2018, Flux is a leading global provider of decentralized cloud services, which is the next-generation computational network providing critical, high-availability infrastructure for the new web. Companies in a multitude of industries and sectors turn to Flux for applicational excellence, Web3 services and inter-computing needs. Kiterocket, a local PR-forward, … [More]
Shamrock Farms Announces Partnership with Arizona Diamondbacks
Shamrock Farms announced its partnership with the Arizona Diamondbacks, including serving as the presenting sponsor of the Arizona All-Stars. The Arizona All-Stars program invites all local youth baseball and softball leagues to get in on the D-backs action with discounted tickets, fundraising opportunities and pre-game parading around the warning track. … [More]
