The term “new normal” is bandied about quite a bit these days. And, indeed, the consensus seems to be that consumers’ relationship with companies they turn to for goods, services and information has evolved in new directions from what was understood and accepted as recently as January of last year.
Some businesses, we know, have done exceedingly well over the past year with new opportunity for growth; others struggled with existential challenges.
We turn to experts in our community to help businesses understand what the changes are and the most appropriate and effective strategies to employ to connect with consumers in today’s environment.
4 Key Marketing Questions Every Business Must First Answer
Now Is the Time to Seize Opportunity
Tapping into the Market’s Changed Expectations
How Marketers Can React, Reengage and Reemerge in a Post-COVID World
2021 Is a Reset Year, and Opportunity Is Pounding on the Door
Reigniting the Marketing Engine in a Post-Pandemic World
Savvy Business Leaders Focus Their Marketing on What Matters Most to Their Customers
Post-Pandemic, Doing Good Is Good for Business
Consumers Bring a New Reality to Their Brand Interactions
Ditch the ‘Wait and See’ and Nurture Subject Matter Experts
Rebuilding Your Brand, Growing Your Workforce and Supporting Local Business
Cover Contest
Each of our participants for this month’s cover story was asked to compete in our Cover Contest by creating an August 2021 In Business Magazine cover that depicted the Greater Phoenix comeback from COVID-19. Six of our top marketing companies involved took on the challenge and worked internally with their creative teams to come up with a concept and execute it for the In Business Magazine August 2021 cover. See “A Cover Contest Creates Awareness for the ‘Comeback’ Issue.”
