Coming Back: How Marketing Will Build (Back) Business after COVID

What do business decision-makers need to know about expanding or jump-starting their businesses as we emerge from the pandemic?

by RaeAnne Marsh

The term “new normal” is bandied about quite a bit these days. And, indeed, the consensus seems to be that consumers’ relationship with companies they turn to for goods, services and information has evolved in new directions from what was understood and accepted as recently as January of last year.

Some businesses, we know, have done exceedingly well over the past year with new opportunity for growth; others struggled with existential challenges.

We turn to experts in our community to help businesses understand what the changes are and the most appropriate and effective strategies to employ to connect with consumers in today’s environment. 

Cover Contest

Each of our participants for this month’s cover story was asked to compete in our Cover Contest by creating an August 2021 In Business Magazine cover that depicted the Greater Phoenix comeback from COVID-19. Six of our top marketing companies involved took on the challenge and worked internally with their creative teams to come up with a concept and execute it for the In Business Magazine August 2021 cover. See “A Cover Contest Creates Awareness for the ‘Comeback’ Issue.”

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