onsemi Joins Racing Team as Official Partner for the 2023 INDYCAR Season

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onsemi, a leader in intelligent power and sensing technologies, today announced that it joined McLaren Racing as an Official Partner of the Arrow McLaren SP Team and its No. 6 Chevrolet, piloted by Felix Rosenqvist, for the 2023 NTT INDYCAR SERIES season. As a leading semiconductor manufacturer with a global supply chain, onsemi delivers intelligent technology solutions to help … [More]

Goodwill Becomes Official Helmet Sponsor for Coyotes Home Games

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The Arizona Coyotes and Goodwill of Central and Northern Arizona announced a multi-year partnership that will allow Goodwill to have their brand appear on the Coyotes home game helmets beginning with the 2022-23 NHL regular season and playoffs. This is one of the biggest helmet sponsorship deals in the entire NHL. The Goodwill logo will also be on the Coyotes players’ helmets … [More]

A Successful International Marketing Strategy Can Make a World of Difference

by Lindsay Boyajian Hagan

I get it: Expanding internationally can seem daunting. But it doesn’t have to be. In a world more connected than ever, technology and infrastructure make international growth incredibly accessible for organizations.  By having the right outlook and asking the right questions, expanding globally can accelerate next-level growth — helping companies extend their reach beyond an … [More]

Warrior Selling

by Mike Hunter

In Warrior Selling: The 12 Steps to Achieving a 100% Conversion Rate, sales guru Jason Forrest gives sales professionals the process, mindset and persuasive language they need to find their inner sales warrior. The author reveals his unique 5-4-3 methodology to help sellers co-create the highest conversion rate script in their industry and eliminate the inconsistency in their … [More]

Platform

by Mike Hunter

Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform. In Platform, readers will learn how to extend their influence, monetize it, and build a sustainable career, get … [More]

Social Selling

by Mike Hunter

Presenting how to reach and engage with the modern buyer, Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips … [More]

Footprint Becomes Official Partner for Super Bowl, Goal of Making Greenest Event to Date

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The Arizona Super Bowl Host Committee announces Footprint as an Official Partner. The partnership highlights the shared commitment to community and resident well-being and the goal of making this Super Bowl the greenest event to date. Footprint, whose mission is to create a healthier planet and healthier people through the elimination of single-use plastics, is serving as an … [More]

4 Strategies for Determining Whether a New Marketing Trend Is Right for You

by Jordan Buning

In the early days of the internet, a number of aspiring furniture retailers decided to take their businesses online. The convenience of a “virtual showroom” was undeniable. But consumers who were trained to “try before you buy” ― hand-measuring large objects, sitting in each chair or sofa to judge its comfort ― simply weren’t ready for it. Neither were some furniture makers. … [More]

How to Master Short-Form Videos in Short Order

by John Ferin

So you’ve been assigned to create a short-form video for your company. Maybe you even have a ring light, a tripod, dedicated studio space, or a quality microphone. Now what? Anyone who can hit the “record” and “stop” buttons on an iPhone can make a video. But the goal should not simply be to make a video, to complete the assignment, to check a box. It’s essential to first … [More]

Carvana Named Title Sponsor of the Professional Pickleball Association in Multi-Year Partnership

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Carvana, the industry pioneer for buying and selling used cars online was announced today as the title sponsor for the Professional Pickleball Association (PPA) ahead of the 2023 season. Set to break new ground in the burgeoning world of pickleball, America’s fastest growing sport, the fastest growing used car retailer in U.S. history continues to forge new partnerships with … [More]

Transform Mundane Financial Statements into Compelling Stories 

by Richard Tollefson 

Many nonprofit organizations are missing an opportunity to creatively tell their financial story in a way that attracts and inspires donors. While staying compliant with GAAP and IRS rules is important, nonprofits can use 990 returns, financial statements and annual reports to tell a compelling story about their mission and the impact their organization has on the … [More]

‘Classics Never Go Out of Style’ Campaign Showcases Homebuilder through the Decades

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Kitchen Sink Creative is launching the first-ever brand marketing campaign for luxury home builder, Camelot Homes. The campaign, titled Classics Never Go Out of Style, was created to differentiate Camelot Homes in the marketplace and establish a recognizable luxury brand for the family-owned home builder, which recently celebrated its 50th anniversary. The brand campaign will … [More]

The Benefits of Workplace Mentorship

by Bertha Tapia

Labor shortages continue to weigh down our local and national economy. Right now, millions of U.S. companies have more job openings than workers to fill them. Workers in the younger generation are being more selective when it comes to finding a job. They are looking for companies with great employee culture, diversity and growth opportunities. A great and cost-effective way to … [More]

Four Areas Every Business Must Examine to Gain Market Share Come What May

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What if the pandemic was only a dress rehearsal? Could your business survive the next big devastation? "Instead of guessing or seeing how things play out, use data to give your organization the best chance of success and potentially gaining market share, even while other companies struggle," says Lisa Apolinski, author of the book Grow Your Market Share In A … [More]

Has Your Safe Harbor Become a Snare? Now Is the Time to Take Digital Marketing Chances

by Lisa Apolinski, CMC

Arriving to the seventh continent of the world, Antarctica, was both the most breathtaking and most daunting expedition experience. Antarctica has the distinction of being the coldest, windiest, highest and driest continent on earth. When Ernest Shackleton set out for Antarctica in 1914, he had no concept of what lay ahead for himself and his crew. During the Shackleton … [More]

Innovative Website Launched for Window Co., Enhances Customer Engagement

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Phoenix-based Western Window Systems, part of PGT Innovations’ family of brands, launched a new website this week. The new site includes easy to navigate links to technical and product information, as well as industry insights and guidance, with a focus on an improved customer experience. For building professionals, the website offers a new section with easy access to CAD … [More]

Fueled by Economic Recovery, Giving Reaches a New High

by Richard Tollefson

Strong increases in individual, foundation and corporate giving highlight the overall philanthropic picture in 2021. The largest-ever one-year increase in corporate giving was driven by an upswing in the Gross Domestic Product and growth in stock and financial markets. Overall giving in the U.S. increased 4% in 2021 to a new high of $484.85 billion. But, while the stock … [More]

New Studies Examine Digital Consumption Habits of Multicultural and LGBTQ+ Audiences

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My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today released two annual studies, the Multicultural Consumer Fact Pack and the LGBTQ+ Consumer Fact Pack. These Fact Packs offer insight into the nuances, attitudes, and … [More]

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