In the early days of the internet, a number of aspiring furniture retailers decided to take their businesses online. The convenience of a “virtual showroom” was undeniable. But consumers who were trained to “try before you buy” ― hand-measuring large objects, sitting in each chair or sofa to judge its comfort ― simply weren’t ready for it. Neither were some furniture makers. … [More]
Carvana Named Title Sponsor of the Professional Pickleball Association in Multi-Year Partnership
Carvana, the industry pioneer for buying and selling used cars online was announced today as the title sponsor for the Professional Pickleball Association (PPA) ahead of the 2023 season. Set to break new ground in the burgeoning world of pickleball, America’s fastest growing sport, the fastest growing used car retailer in U.S. history continues to forge new partnerships with … [More]
Transform Mundane Financial Statements into Compelling Stories
Many nonprofit organizations are missing an opportunity to creatively tell their financial story in a way that attracts and inspires donors. While staying compliant with GAAP and IRS rules is important, nonprofits can use 990 returns, financial statements and annual reports to tell a compelling story about their mission and the impact their organization has on the … [More]
‘Classics Never Go Out of Style’ Campaign Showcases Homebuilder through the Decades
Kitchen Sink Creative is launching the first-ever brand marketing campaign for luxury home builder, Camelot Homes. The campaign, titled Classics Never Go Out of Style, was created to differentiate Camelot Homes in the marketplace and establish a recognizable luxury brand for the family-owned home builder, which recently celebrated its 50th anniversary. The brand campaign will … [More]
The Benefits of Workplace Mentorship
Labor shortages continue to weigh down our local and national economy. Right now, millions of U.S. companies have more job openings than workers to fill them. Workers in the younger generation are being more selective when it comes to finding a job. They are looking for companies with great employee culture, diversity and growth opportunities. A great and cost-effective way to … [More]
Innovative Website Launched for Window Co., Enhances Customer Engagement
Phoenix-based Western Window Systems, part of PGT Innovations’ family of brands, launched a new website this week. The new site includes easy to navigate links to technical and product information, as well as industry insights and guidance, with a focus on an improved customer experience. For building professionals, the website offers a new section with easy access to CAD … [More]
Fueled by Economic Recovery, Giving Reaches a New High
Strong increases in individual, foundation and corporate giving highlight the overall philanthropic picture in 2021. The largest-ever one-year increase in corporate giving was driven by an upswing in the Gross Domestic Product and growth in stock and financial markets. Overall giving in the U.S. increased 4% in 2021 to a new high of $484.85 billion. But, while the stock … [More]
PetSmart Announced as Official Super Bowl Partner
The Arizona Super Bowl Host Committee announced PetSmart, the largest specialty pet retailer, as an Official Partner. Headquartered in Phoenix, PetSmart’s partnership with the Arizona Super Bowl Host Committee is a celebration of the people, pets, culture, and business landscape that makes PetSmart proud to call the Grand Canyon State … [More]
Tech Services Co. Launches Advanced Auto Dealer Platform to Attract In-Market Shoppers
Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, unveiled expanded inventory merchandising capabilities enabling dealers to attract, engage and retain more in-market shoppers, compete with national online retailers, and improve lead conversion rates. The company now includes advanced Google vehicle advertising … [More]
Phoenix Suns’ Mikal Bridges Signs Multi-Year Contract with G FUEL
G FUEL is pleased to announce that stellar Phoenix Wing Mikal Bridges has joined its elite roster of content creators, signing a multi-year contract with The Official Energy Drink of Esports®. "I'm ecstatic to join the G FUEL team and I'm looking forward to being an ambassador for years to come," said Bridges. "I love G FUEL products so I'm happy to align with … [More]
Email Marketing That Doesn’t Suck
In Email Marketing That Doesn’t Suck, Harvard Law-grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince readers that the old-school rules for email marketing are just plain dumb. He shows how to do email right, teaching the five phases of email marketing and how to infuse purpose into one’s message. Readers will learn how to tell a really good story … [More]
Storytelling for Business
“Nothing connects people to engage emotionally with your business better than a well-told story — your story.” From mega-large corporations to tiny startups, every … single … business always has a story to tell. Before people choose to buy one’s product or service, or respond to a call to action, they need to understand how that product or service will solve their problem or … [More]
No Business Is Too Small For Digital Marketing
With everything else businesses have to do for their customers, they also need to communicate with those customers to retain them and market their business to potential new customers. And in the digital age, there are dozens of new and ever-changing ways to accomplish those things. Who has time for it? Who even understands what needs to be done? Author Jon Martinsen has guided … [More]
