The words MarTech, SalesTech and AdTech can sound like giving a Lamborghini to a person that lives on a two-track: All the power in the world could become a wonderful machine that never leaves the garage. Before you go crazy ― or drive yourself there ― start with a plan. Think about your organization’s strategy and goals. By thinking in terms of what you want to accomplish, … [More]
Phoenix Tech Co. Becomes First Shopify Plus Agency Partner in Arizona
Phoenix-based web and app development company, Fyresite, announced today that they have been selected as the first Arizona agency to become a Shopify Plus Partner. The popular e-commerce platform launched Shopify Plus to support growth and customization for large e-commerce brands and enterprises that are bringing in a minimum of $1M a year. As a partner, Fyresite will help … [More]
ASU’s New Iceplex Gets Naming Sponsor
Arizona State University and Sun Devil Athletics, in partnership with OVG360, today revealed a multi-year naming rights partnership with Mountain America Credit Union. whereby the new on-campus community Iceplex will be named the Mountain America Community Iceplex at ASU. As part of the naming rights agreement, Mountain America will be an integral part of … [More]
Share of Digital Mobile Ad Spend Expected to Reach 70% by 2026
The digital world is going mobile, which is evident in the advertising projections for the coming years. According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%. Mobile ad share expected to grow from 44% to 70%. According to numbers obtained … [More]
Seven Ways Social Media Can Revitalize Small Business Competition
Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Change is a forerunner to growth, and businesses across the nation were forced to pivot over the past two years. Perseverance was tested, resilience was built and the presence of small businesses on social media, or lack thereof, was noticed. Small businesses, which account for 99% … [More]
Digital Marketing Co. Launches Tech Solution for Vehicle Dealers
Digital Air Strike, the leading consumer engagement technology company, is announcing the launch of its LotVantage Partner Program. The expanded program enables dealerships and their marketing partners to merchandise inventory more effectively, deliver targeted messaging to consumers, and drive business results through increased vehicle sales and fixed operations service … [More]
Chamber’s Holiday Giveaway Campaign Impacts Awards Program Nominations
The holiday season is here, and the Greater Phoenix Chamber is getting into the giving spirit, teaming up with our members to give away 12 gifts from December 1-12. Make your holiday season brighter with the chance to win sweet treats, round-trip airline tickets, a new mattress, and more! For your chance to win one of the gifts, nominate a business that you love for an IMPACT … [More]
Sales Pipeline Enhancements Empower Entrepreneurs to Reduce Chaos and Close More Deals
Keap, the leader in sales and marketing automation software for small businesses, today announced expanded sales pipeline capabilities in its Pro and Max editions that will enable entrepreneurs to easily organize deals, automate follow-up and fulfillment processes, and gain greater visibility into sales performance. The latest enhancements include customizable deal stages, easy … [More]
New Strategic Marketing Firm Launches from OH Holdings to Help Clients Attract and Retain Loyal Customers
OH Holdings has launched a new marketing firm, OH Adaptive, with the goal of providing clients with one-on-one, strategic marketing services that attract and retain loyal customers. OH Holdings is the parent company of OH Partners, one of the nation’s fastest growing advertising and digital marketing agencies with 175 employees in Phoenix and Las Vegas. OH Adaptive joins OH … [More]
An Audience of One
One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: alienating customers who value their privacy. In An Audience of One, … [More]
