Chip Brand Announces Pop-Up Restaurant for the Big Game

Tost by Tostitos® puts Tostitos chips and dips at the center of its recipes, including a Tostitos-Style Arizona Cheese Crisp. Fans can experience Tost by Tostitos at home with DIY recipes available at

Tost by Tostitos, a limited-time casual dining restaurant that puts Tostitos chips and dips at the center of its recipes, is offering a front-row seat to how the fan-favorite snack can transform into a mealtime MVP from February 9-11 in Phoenix, Arizona. Snackers across the U.S. will also be able to elevate their get-togethers with a lineup of DIY recipes and a giveaway to make one fan’s celebration the ultimate game day gathering.

“Tostitos believes that with good food and good company comes great memories,” said Leslie Vesper, vice president of marketing at Frito-Lay. “The food table is the most anticipated element of many Super Bowl parties and Tostitos has always been part of these game day spreads. With Tost by Tostitos, we’re bringing people together at home and in Arizona for the Super Bowl and showing them new and unexpected ways to incorporate their favorite chips and dips into both their Super Bowl celebrations and as mealtime staples.”

Fans can enter the Tost by Tostitos social media giveaway now through February 8 for the chance to score a delivery of the chips, dips and ingredients needed to recreate dishes handpicked by Jacksonville Jaguars quarterback Trevor Lawrence from the restaurant’s menu, a personalized video message from the NFL pro to show off at their Super Bowl party and exclusive Tostitos swag. To enter, fans can visit Tostitos’ Instagram page to share their favorite Tostitos chip in the comments and use #TostbyTostitos and #Sweepstakes.

With eight appetizers and entrées crafted by Frito-Lay’s culinary team, the Tost by Tostitos menu includes:

  • Tostitos Breaded Chicken Strips with Tostitos Toppers Dipping Sauce: Marinated chicken strips breaded with crushed Tostitos Restaurant Style Tortilla Chips and served with Tostitos Toppers sauces for dipping.
  • Tostitos-Style Arizona Cheese Crisp: The traditional Arizona favorite. Large flour tortilla topped with cheese and green chiles and toasted crisp, drizzled with Tostitos Toppers Fire Roasted Red Chili Pepper sauce.
  • Tostitos Shrimp Fritters: Diced shrimp, grilled corn, bell peppers, jalapeño, cilantro rolled and fried with Tostitos Cantina Tortilla and served with Tostitos Toppers Avocado Lime-flavored sauce, Tostitos Toppers Fire Roasted Red Chili Pepper sauce and Tostitos Toppers Fiesta Ranch sauce.
  • Red Chili Braised Short Rib Skillet Dip: Short ribs, jalapeño bean dip, Tostitos Salsa con Queso, spiced tomatoes and crumbled cotija cheese served with Tostitos Hearty Dippers.
  • Tostitos Hint of Lime Elotes: A crunchy version of Mexican-style street corn on the cob rolled in crushed Tostitos Hint of Lime-flavored tortilla chips.
  • Street Tacos with Tostitos Toppers: Tacos made with a choice of Chicken Chile Verde, Pork Carnitas, Skirt Steak Al Carbon, or Cauliflower Adobo and accompanied with three Tostitos Toppers.
  • Tostitos Grilled Salmon Nachos: Grilled marinated wild king salmon, Tostitos Crispy Rounds, refried beans, grated cheese, Mexican crema and cabbage pico de gallo.
  • Sopapilla with Tostitos Ice Cream and Honey: Puffed, fried dough with Tostitos infused ice cream drizzled with honey.

Tost by Tostitos creates moments of togetherness featuring custom touches inspired by its location in Roosevelt Row, Phoenix’s walkable arts district, including an immersive art installation. Created by four local artists who were selected in collaboration with the Roosevelt Row Community Development Corporation (CDC), the installation will tell a story of how food and culture bring people together.

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