Sales Badassery

by Mike Hunter

This book turns the old way of doing things on its head to shift all the power to you. The common myth of sales strategy says prospects should be approached from a position of deference — they hold the superior position, forcing the salesman to supplicate, beg, make undue concessions and be at their beck and call during and after the sale. This indispensable work shows that … [More]

Unstoppable Teams

by Mike Hunter

Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective — by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service to others, trust, empathy and a caring … [More]

Reinventing the Product

by Mike Hunter

Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and, particularly, AI are transforming traditional products into smart connected products. The book will demystify concepts such … [More]

Pulling Profits Out of a Hat

by Mike Hunter

Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic shows that earning more isn’t magic. Business owners can make exponential gains by adding zeros to every aspect of their company. They can pull vast wealth out of places where it looked like there was nothing. Showing readers that they’re surrounded by many more possibilities than they realize, the authors … [More]

In Great Company

by Mike Hunter

In Great Company presents a practical approach to ensure that employees perform at their highest possible levels. It’s not about increasing salaries, offering huge bonuses or investing in the latest employee engagement tools. The real answer is simpler, deeper and longer-lasting: getting one’s people to love where they work. Founder and CEO of one of today’s top leadership … [More]

The Enlightened Capitalists

by Mike Hunter

Today’s business leaders are increasingly pressured by citizens, consumers and government officials to address urgent social and environmental issues. Although some corporate executives remain deaf to such calls, over the last two centuries, a handful of business leaders in America and Britain have attempted to create business organizations that were both profitable and … [More]

The Right It

by Mike Hunter

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia offers an unparalleled approach to beating the beast that is market failure. Millions of people around the … [More]

Re-Entrepreneuring

by Mike Hunter

It has long been assumed that, in the development of any organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization’s start-up and early stages can become vices, and the entrepreneurial founders must cede control to professional managers who can nurture the fruits of their … [More]

Intentional Success

by Mike Hunter

The book addresses the typical struggles aspiring business owners encounter when starting, managing, growing and maintaining a successful venture. Brad and Cathy Taylor provide a clear guide through the perilous journey that destroys more than 65 percent of all new businesses. The Taylors share tools, practical applications, potent anecdotes and real-life examples of … [More]

Ninja Future

by Mike Hunter

Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world. Gary Shapiro, president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself. During his more than three … [More]

Optimizing Digital Strategy

by Mike Hunter

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. The book challenges leaders to step … [More]

Ninja Future

by Mike Hunter

In Ninja Future, Gary Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s … [More]

Transgender in the Workplace

by Mike Hunter

Offering a fresh and practical perspective for employers and gender-diverse professionals, this book presents useful tools, information and resources to help organizations and individuals understand and leverage the power of gender authenticity as a pathway to business success. It explains the forms and causes of discrimination faced by gender-diverse individuals in the … [More]

Heart and Hustle

by Mike Hunter

Growing up in South London as a first-generation Brit to immigrant parents, Patricia Bright learned she’d have to hustle and work harder than other people to get what she needed. Fast forward 20 years and Bright is host of one of the fastest-growing lifestyle YouTube channels in the UK, a multi-award-winning content creator with a following of more than 3 million spanning the … [More]

Crypto Economy

by Mike Hunter

In late 2008, under the long shadow cast by the most severe economic crisis in generations, a revolutionary new form of currency was quietly being shaped. That once-obscure money was known as Bitcoin, and today it is the highest-valued digital coin. And, though consumers continue to scramble to cash in on the trending currency, the technology behind Bitcoin — known as … [More]

Design Thinking at Work

by Mike Hunter

The result of extensive international research with multinationals, governments and nonprofits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced “design thinking” as a fresh approach to a fundamental problem, author David Dunne challenges many of the … [More]

The Book of Beautiful Questions

by Mike Hunter

When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyze, learn and move forward in the face of uncertainty. But “questionologist” Warren Berger says that the questions must be the right ones; the ones that cut to the heart of complexity or enable us to see an old problem in a fresh … [More]

Can You Hear Me?

by Mike Hunter

Communicating virtually is cool, useful and ubiquitous. But whenever there’s a glitch with the technology or a message is unclear, we’re reminded that the quality of human connection we experience in many forms of virtual communication is awful. We’ve all felt disconnected and bored in a video conference, frustrated that we’re not getting through on the phone, or upset when our … [More]

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