With so many employees quickly shifting to work-from-home arrangements and many others with concerns about remaining on-site during the COVID-19 pandemic, employers face a range of new questions about the future world of work. To help employers strategically respond to evolving employee needs and concerns, The Grossman Group, a Chicago-based leadership and communications … [More]
Making Remote Work Work
Making Remote Work Work is a pragmatic, realistic approach to building effective remote teams, aimed at helping individuals find their way into a remote role that works for them. For leaders in a company trying to build a remote team as well as individuals looking for a remote job, Making Remote Work Work will lay out a blueprint for long-term success using author Gil Gildner’s … [More]
The Long-Distance Leader
Leadership First, Locations Second. As more organizations adopt a remote workforce, the challenges of leading at a distance become more urgent than ever. The cofounders of the Remote Leadership Institute, Kevin Eikenberry and Wayne Turmel, show leaders how to guide their teams by recalling the foundational principles of leadership whether their teams are scattered globally or … [More]
Distributed Teams
Is it possible to have a meaningful, well-paid career without a daily commute to a physical office? Can a team or organization work well together even when physically apart? What if an organization’s “work from home” policy was a competitive advantage, while also helping address important social, diversity, urban planning and environmental issues? This book is for those who are … [More]
Diversity in the Workplace
Containing 25 real-life interviews, including stories of trailblazers fighting inequality, this book shares a slice of life readers may not have been privy to. Whether the reader is a member of a marginalized community or a manager looking to equalize an unbalance, this book explores real-world issues in a modern-day work dynamic. Diversity in the Workplace includes exploring … [More]
Mastering the Hire
Mis-hires siphon energy and erode team culture. Replacing them is stressful and can cost more than $40,000 per re-hire. With the right tools, all of that can be avoided, and a company can consistently make great hires. After years of scientific research and first-hand interview experience with thousands of candidates, Chaka Booker has created a system that helps employers … [More]
From Hire to Inspire
North Americans work 90,000 hours in their lifetime. Wouldn’t they enjoy working in a job they love, with a boss who energizes them? With advice for all types of companies, From Hire to Inspire is a road map to becoming a better boss - maybe even the best boss - and to helping one’s employees achieve their potential. Using a new set of behavioral science analytics, Lahey shows … [More]
Authenticity
A common problem in marketing is, what a brand says in advertising isn't always what customers and employees experience. This book shows how to align one’s marketing efforts with the purpose of one’s brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity … [More]
Next Generation Leadership
Employers who refuse to adapt to the expectations of younger generations are losing out on top talent, as they leave for positions at companies with more modern practices. Learn what companies need to do to fit into the new normal in the workplace. Generation Y sees the world differently from any other generation in modern memory. And nowhere is this more evident than in the … [More]
The Expansion Sale
Industry analysts report that up to 70–80 percent of business growth comes from existing customers. So why are businesses still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as for expansions? The Expansion Sale provides everything needed for business owners to seize … [More]
Fanocracy
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, … [More]
Billion Dollar Brand Club
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing customers five pairs of glasses to choose from. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model … [More]
TIP
Brian Davis is an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant … [More]
Be a Startup Superstar
This book is for anyone who feels underemployed or is struggling to find a fulfilling career; stuck on a low rung of the corporate ladder and seeing no way up anytime soon. Steven Kahan’s message: “You’re not alone.” From recent college grads to people who feel stuck in their corporate jobs, many people probably never considered working for a technology company that’s just … [More]
Dynamic Digital Marketing
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do … [More]
Fearless Leadership
The intent of this book is to understand the baseless underpinnings of almost all our fears and, therefore, discard them. The author has expertly coached leaders and managers in the discovery of, examination of, elimination of and sustained freedom from fears. We all know people who are charming and articulate, but flounder on a stage addressing colleagues; athletes who … [More]
The Experience Economy
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more — something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections — and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine … [More]
Get Sh*t Done
Get Sh*t Done not only shows readers what’s preventing them from daily achievement, it provides the tools and the strategies to help them get to where they want to be. Get Sh*t Done is much more than just the title of this book; it’s the method that unlocks the secrets of accomplishment and achievement —the GSD Secret Formula. In this engaging and easy-to-read book, readers … [More]
