Industry analysts report that up to 70–80 percent of business growth comes from existing customers. So why are businesses still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as for expansions? The Expansion Sale provides everything needed for business owners to seize … [More]
Fanocracy
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, surfboards and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, … [More]
Billion Dollar Brand Club
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed specifically for each woman’s body. Warby Parker mailing customers five pairs of glasses to choose from. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model … [More]
TIP
Brian Davis is an average salesperson who is fired without warning for being average. After 10 years at the same company, he is suddenly faced with no immediate prospects, an uncertain future and a young family to support. With minimal savings, and determined to not lose everything he’s worked for, he reluctantly takes the only job he can get at a popular bar and restaurant … [More]
Be a Startup Superstar
This book is for anyone who feels underemployed or is struggling to find a fulfilling career; stuck on a low rung of the corporate ladder and seeing no way up anytime soon. Steven Kahan’s message: “You’re not alone.” From recent college grads to people who feel stuck in their corporate jobs, many people probably never considered working for a technology company that’s just … [More]
Dynamic Digital Marketing
Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do … [More]
Fearless Leadership
The intent of this book is to understand the baseless underpinnings of almost all our fears and, therefore, discard them. The author has expertly coached leaders and managers in the discovery of, examination of, elimination of and sustained freedom from fears. We all know people who are charming and articulate, but flounder on a stage addressing colleagues; athletes who … [More]
The Experience Economy
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more — something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections — and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine … [More]
Get Sh*t Done
Get Sh*t Done not only shows readers what’s preventing them from daily achievement, it provides the tools and the strategies to help them get to where they want to be. Get Sh*t Done is much more than just the title of this book; it’s the method that unlocks the secrets of accomplishment and achievement —the GSD Secret Formula. In this engaging and easy-to-read book, readers … [More]
Talk Is Chief
Leaders today spend up to 90 percent of each day communicating to make good things happen in their organizations. They communicate with colleagues, customers, shareowners, creditors, regulators, advocates and competitors. They influence culture, opportunity, risk taking and risk aversion. The stakes in this new communication environment are very high, driving home Winston … [More]
Radical Candor
Featuring a new preface, afterword and radically candid performance review bonus chapter, the fully revised and updated edition of Radical Candor is packed with even more guidance to help readers improve their relationships at work. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class. Since the original … [More]
Connect First
Here’s what we’ve lost track of: organizations are run by people, and people run on emotions. Strong relationships are the bedrock of lasting success, meaning and joy at work. In this life-changing guide, Dr. Melanie Katzman shows readers an impactful approach to connect first as fellow humans, then as coworkers and colleagues, Dr. Katzman presents 52 actions readers can take … [More]
Chasing the Bright Side
Success is not born out of skill, school, where we’re from, who we know or what we scored on the SAT. None of us were born ready. But we are born with something more important than skills. We’re born with optimism — the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And … [More]
Success and Something Greater: Your Magic Key
In Think and Grow Rich – Success and Something Greater, authors Sharon Lechter (an In Business Magazine Lifetime Achievement Honoree in 2018) and Greg Reid once again join forces with the Napoleon Hill Foundation, including never-before-published original content from Napoleon Hill. In today’s world of instant news and social media, businesses, leaders and influencers must find … [More]
Shut Up and Listen!
This book will help aspiring entrepreneurs or people in business recognize what they’re doing right and what they’re doing wrong to operate their business, and help those just getting started to get set up for success. Tilman Fertitta, also known as the Billion Dollar Buyer, started his hospitality empire thirty years ago with just one restaurant. So he knows the challenges … [More]
Message Received
Each generation in the workforce today — baby boomers, Gen X, millennials and Gen Z — responds differently to different styles of leadership and communication. Message Received provides an actionable plan that readers can use to optimize communication within departments and among teams. Author Mary Donohue delivers a seven-step solution for motivating and inspiring people who … [More]
Agent of Influence
Everyone knows spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive: business savvy. In Agent of Influence, bestselling author Jason Hanson, a former CIA special … [More]
Start at the End
Deciding what to create at modern companies often looks like an episode of “Mad Men”: People throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don’t want and won’t help them be happier and healthier. Start at the End offers a new … [More]
