Human Transcribers Help Startups Reach Audience

by Kristina Skindelytė

According to marketing experts, one of the biggest reasons that only 25 percent of startups succeed is the others do not fully comprehend their Ideal Customer Profile — the demographic and psychological makeup of their target clients. This misunderstanding means that many startups often adopt a one-size-fits-all communication strategy, which does not factor in foreign … [More]

Are We Becoming an Automation Nation?

by RaeAnne Marsh

Of increasing interest to commerce today is automation of the workforce — either heralded or bemoaned. What Henry Ford’s assembly line started in reducing individuals to replaceable cogs in a replicable process, robots seem poised to finish in replacing humans completely. At least in some jobs. As Kempler Industries reports, “From automotive manufacturing to cashiers, … [More]

Pomelo’s Welcoming ‘Home’

by RaeAnne Marsh

Pomelo is the fine dining element on the property of Luci’s at the Orchard. Nestled into the residential community on 12th Street just north of Glendale Avenue in Phoenix, Luci’s is an unobtrusive destination — which is exactly what owners Jerry Mansoor and Ken and Lucia Schnitzer intended. To catch people’s eyes, “we have a water tower instead of intrusive signage on the … [More]

Restaurants Take Girl Scout Cookie Dessert Challenge

by RaeAnne Marsh

Too many people equate “Girl Scouts” with “ Girl Scout cookies.” The program is far more comprehensive and defies a simple summary, but it’s true that the cookie sales program keeps Girl Scouts in the public eye. Girl Scout cookies have come a long way from when, baked at home by the Girl Scouts themselves for fundraising, they were also evidence of culinary skills. Local … [More]

The Future of Commercial Real Estate Is Flexible

by Jason Shepherd

Ever-changing consumer demands drive industry trends, and real estate is no exception. Today’s younger consumers are increasingly drawn to services that are on-demand, easily accessible and flexible. Therefore, it should come as no surprise that this shift is changing the nature of commercial real estate. Forward-thinking entrepreneurs have already begun demonstrating how … [More]

Risking: The Heart of Daring Leadership

by Eileen Rogers

Vulnerability is not a concept I learned in business school. Nor, for that matter, theories about soft skills such as self-awareness, risk, emotional IQ, shame or courageous leadership. Yet, for today’s leaders to be relevant, effective and impactful, these ideas must become part of our everyday vocabulary and being. “Command and control,” “armored leadership” and/or fear … [More]

Legal Pitfalls of Unsolicited Texting and Calling

by Garrett Olexa

For businesses that use texting as a marketing tool, it is critical that they become familiar with the Telephone Consumer Protection Act (TCPA). Some of the largest well-known companies in the country have paid millions in settlements and verdicts for alleged violations of the TCPA. Capital One reportedly agreed to pay more than $73 million to settle a TCPA class action. Dish … [More]

Authenticity

by Mike Hunter

A common problem in marketing is, what a brand says in advertising isn't always what customers and employees experience. This book shows how to align one’s marketing efforts with the purpose of one’s brand. Too many companies depend on marketing tactics that don't match the needs and concerns of their customers, or embrace messaging and causes that don't connect. Authenticity … [More]

Next Generation Leadership

by Mike Hunter

Employers who refuse to adapt to the expectations of younger generations are losing out on top talent, as they leave for positions at companies with more modern practices. Learn what companies need to do to fit into the new normal in the workplace. Generation Y sees the world differently from any other generation in modern memory. And nowhere is this more evident than in the … [More]

The Expansion Sale

by Mike Hunter

Industry analysts report that up to 70–80 percent of business growth comes from existing customers. So why are businesses still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as for expansions? The Expansion Sale provides everything needed for business owners to seize … [More]