In this guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. Listening to the pundits, Internet gurus, marketing consultants and even the mainstream media, one would think social media was the second coming. Mendelson illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in … [More]
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 … [More]
Social Media Marketing All-in-One for Dummies
This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies and examples will help readers decide the best places to spend their marketing dollars, and learn about valuable … [More]
We First: How Brands and Consumers Use Social Media to Build a Better World
Combining social media tools with socially conscious brands, the two major trends shaping tomorrow’s consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as … [More]
Epilepsy Foundation of Arizona: Golf Tourney Supports Operation Outreach for Injured Veterans
The Apache Longbow helicopter sitting on the golf course indicates the Salute to Armed Forces Golf Tournament is not an ordinary round of golf. Punctuating play with further excitement at various holes are additional contests, among them a hole-in-one challenge sponsored by a car dealership, the Phoenix Coyotes’ challenge to make the golf swing with a hockey stick and a “Beat … [More]
Hon Kachina Council: Inspiring Volunteerism
Volunteers take center stage as the Hon Kachina Council celebrates their efforts at the prestigious Hon Kachina Awards, an annual event held this year on Sept. 29 at the Camelback Inn in Scottsdale. Showcasing their contributions to the community, the event presents them as examples to inspire others to volunteer. The black-tie-optional event starts with cocktails on the … [More]
Arizona Receives ‘C’ for Manufacturing Industry Health
Manufacturing nationally enjoyed a robust year as growth in many sectors accelerated from the already strong manufacturing recovery of 2010-11, but the impact varies from state to state, says a report from Ball State University. The 2012 Manufacturing and Logistics Report Card, an in-depth analysis from Ball State’s Center for Business and Economic Research, grades all 50 … [More]
Feedback: August 2012
Question: In light of the economic upheaval in recent years, what changes or successes have you seen in global commerce as it relates to Arizona businesses? Anna Flaaten Senior International Trade Specialist U.S. Commercial Service Arizona Sector: Government Arizona exporters are seeing a lot of movement in worldwide export sales. Our data shows Arizona merchandise … [More]
Sharon Harper: Leading Plaza Companies on Changes for the Better
For Sharon Harper, the key to running a successful company for almost three decades is to not be shy about reinventing yourself along the way. Harper is president, chief executive officer and co-founder of Plaza Companies, a 29-year-old full-service real estate service company that currently has three areas of interest in Arizona: medical offices, senior housing and … [More]
Greg Stanton, City of Phoenix Mayor
Arizona, and particularly the Valley, is an incredible place to start or build a small business. People want to be here. Despite the past years of a downturned economy, we have succeeded in many ways to foster small business growth and put the Phoenix metropolitan area in the spotlight as one of the top places to be in business. As mayor of Phoenix, I know small business is … [More]
Ron Lynch: Success or Bust
Restaurant dining can be as much about the entertainment value as it is about breaking bread. This is where Ron Lynch put the emphasis as he developed the Tempe-based Tilted Kilt Operating Franchise, LLC, of which he is president. The Tilted Kilt is a Celtic-themed sports bar and restaurant chain known for its scantily-clad female servers in kilts — all against a backdrop of a … [More]
All Sectors Show Growth for 2012 & 2013
In case the latest numbers on employment (and/or unemployment) have not been clear — since multiple government agencies, research groups and even media outlets continue to quote and report weekly, monthly and every time there is a spike one way or another in the statistics — this latest report by the Arizona Office of Employment and Population Statistics gives real hope of … [More]
Mediterranean Hideaway: Make it T. Cook’s for Lunch
Nestled within the exclusive Royal Palms Resort, T. Cook’s shares a rich history of culinary delight in Phoenix. It is known for its Mediterranean-inspired cuisine, and most think of T. Cook’s as a romantic getaway for dinner and drinks. For lunch, this hideaway offers award-winning seasonal creations made with skill and a dedication to authentic ingredients. Dishes range … [More]
T.G.I.F.: Friday Afternoon Getaways
It’s been a long week, and working hard has paid off, so why not celebrate in style with friends and colleagues? Here is a listing of some of the Valley’s great Friday (late) afternoon hot spots: Cork — Chandler Wines, beers and specialty drinks (and great food) are what come to mind when heading to Cork. On its Euro-style patio, which is cool and generally packed with … [More]
2013 Ferrari California
Leave it to the new “commercial-minded” Ferrari to further incorporate the California lifestyle into the namesake 2013 Ferrari California. Weighing less and reconfigured to maximize its muscle, this folding-hardtop sports coupe is living up to the hardcore Ferrari enthusiast’s expectations with better handling and more power. Meant to be the “every driver’s Ferrari,” the … [More]
Taking Time to Recharge
Building business is the name of the game, but, as in any competition, it is important to stay fit and recharge for peak performance. So get away to relax and enjoy, whether in town or at a travel destination. Here are some summer packages that are available last minute: On-the-town Urban — San Francisco The Fairmont Heritage Place is the residential-style hotel … [More]
The Boy Kings: A Journey into the Heart of the Social Network
This book takes readers into the heart of the fast-growing information empire of Facebook, inviting readers to high-level meetings with Mark Zuckerberg; lifting the veil on long nights of relentless hacking and trolling; taking us behind the scenes of raucous company parties; and introducing us to the personalities, values and secret ambitions of Zuckerberg and others who are … [More]
Waste Not: Saving Food to Feed the Hungry
Every day, 7,000 pounds of food — steak, milk, pastries, produce — is not simply tossed on a garbage heap and left to rot. Thanks to Waste Not, surplus but perfectly good food from caterers, resorts, grocery stores and other establishments is rerouted to community centers, senior centers, homeless shelters or other locations that can make immediate use of it. “It’s so much … [More]
