Selling You: Branding in the Age of Technology

by RaeAnne Marsh

The more things change, the more they stay the same.  That old truism is never more on-the-money than in reference to technology and branding. Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they discuss opportunities that have opened up … [More]

Scott Harkey, OH Partners 

from Scott Harkey

There is no doubt that technology is impacting every aspect of the way we live our lives. It not only affects our personal lives, but extends to the way businesses operate and how they connect with their target audience — most fundamentally in how they brand themselves. It’s nearly impossible to suggest that a business in this day and age can successfully develop, maintain … [More]

Getting It Right the First Time 

by Glenn H. Varney, Ph.D., and James M. McFillen

Leaders and managers of an organization often face the challenge of change. Unfortunately, managers often make costly mistakes when they start making changes in their organizations. In fact, the record shows that 70 percent of change projects in organizations fail. We’ll look at one such failure as an instructive example to discuss why the attempted organizational change … [More]

Addressing the Absence of Community in Personal Finance

by George Grombacher

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” —Aristotle According to Charles Duhigg in his book The Power of Habit, a habit consists of three elements: a cue, a routine and a reward. The cue triggers our brains to determine which routine, or habit, to use, and the reward helps us decide if it’s worth remembering. If the reward is strong … [More]

Successful Entrepreneurs May Be Their Own Worst Enemy

by Darren T. Case and Michael Marsh

Do I risk what I have for more? This is the ultimate question that nearly every successful entrepreneur faces following the building of wealth through their business. The mantra of “If you’re not growing, you’re dying” has been preached to entrepreneurs at every business seminar or within every best-selling business success book, so one would assume that continued growth is … [More]