Selling You: Branding in the Age of Technology

by RaeAnne Marsh

The more things change, the more they stay the same.  That old truism is never more on-the-money than in reference to technology and branding. Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they… [More]

Scott Harkey, OH Partners 

from Scott Harkey

There is no doubt that technology is impacting every aspect of the way we live our lives. It not only affects our personal lives, but extends to the way businesses operate and how they connect with their target audience — most fundamentally in how they brand themselves. It’s nearly impossible to suggest that a business… [More]

Getting It Right the First Time 

by Glenn H. Varney, Ph.D., and James M. McFillen

Leaders and managers of an organization often face the challenge of change. Unfortunately, managers often make costly mistakes when they start making changes in their organizations. In fact, the record shows that 70 percent of change projects in organizations fail. We’ll look at one such failure as an instructive example to discuss why the attempted… [More]

Addressing the Absence of Community in Personal Finance

by George Grombacher

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” —Aristotle According to Charles Duhigg in his book The Power of Habit, a habit consists of three elements: a cue, a routine and a reward. The cue triggers our brains to determine which routine, or habit, to use, and the… [More]

Successful Entrepreneurs May Be Their Own Worst Enemy

by Darren T. Case and Michael Marsh

Do I risk what I have for more? This is the ultimate question that nearly every successful entrepreneur faces following the building of wealth through their business. The mantra of “If you’re not growing, you’re dying” has been preached to entrepreneurs at every business seminar or within every best-selling business success book, so one would… [More]

Sexual Harassment Claims Rising?

by Jessica Post and Dena Sanders

In recent months, sexual harassment in the workplace has become a focal issue, with new headlines popping up seemingly every day regarding a Hollywood mogul or elected official being accused of sexual harassment. Although sexual harassment has always been an important issue in the workplace, the recent heightened publicity has caused employers to stop and… [More]

Daehee Park, Waking Up the Sleep Industry

by Andrea Kalmanovitz

Just seven short years ago, Daehee Park met JT Marino through a mutual professor at Penn State. Both had big dreams and aspirations that aligned and, today, those dreams have manifested into a $170-million national company headquartered right in the heart of Downtown Phoenix. As a Silicon Valley entrepreneur at the time, Park was a… [More]

Startups Are Thriving in Phoenix

by Stephen Viramontes

If a startup is looking for a place to dig in its roots and flourish, that place is Greater Phoenix. There’s no other city in the nation full of more promise and potential of fostering a growing startup than the Valley of the Sun. And I saw it all begin in 2015 with the birth… [More]

Transforming Healthcare through a Collaborative Value-Based Care Model

by Scott McFarland

The U.S. healthcare system is immersed in the most significant payment reform changes in decades. This transition from rewarding the volume of care to the value of care – measured by patient outcomes – brings substantial challenges and opportunities to all stakeholders in the industry. And it holds even more importance for an emerging healthcare… [More]

GlobalMed OK’d for DoD Networks

by Mike Hunter

Scottsdale-based GlobalMed, an international provider of telehealth solutions, has earned the U.S. Department of Defense (DoD) Authority to Operate (ATO) on DoD networks for its industry leading virtual health platform. GlobalMed is the first provider of HIPAA-compliant clinical video collaboration to obtain an ATO. This much-coveted certification enables GlobalMed to put its virtual health applications,… [More]