Selling You: Branding in the Age of Technology

by RaeAnne Marsh

The more things change, the more they stay the same.  That old truism is never more on-the-money than in reference to technology and branding. Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they discuss opportunities that have opened up … [More]

Scott Harkey, OH Partners 

from Scott Harkey

There is no doubt that technology is impacting every aspect of the way we live our lives. It not only affects our personal lives, but extends to the way businesses operate and how they connect with their target audience — most fundamentally in how they brand themselves. It’s nearly impossible to suggest that a business in this day and age can successfully develop, maintain … [More]

Getting It Right the First Time 

by Glenn H. Varney, Ph.D., and James M. McFillen

Leaders and managers of an organization often face the challenge of change. Unfortunately, managers often make costly mistakes when they start making changes in their organizations. In fact, the record shows that 70 percent of change projects in organizations fail. We’ll look at one such failure as an instructive example to discuss why the attempted organizational change … [More]

Addressing the Absence of Community in Personal Finance

by George Grombacher

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” —Aristotle According to Charles Duhigg in his book The Power of Habit, a habit consists of three elements: a cue, a routine and a reward. The cue triggers our brains to determine which routine, or habit, to use, and the reward helps us decide if it’s worth remembering. If the reward is strong … [More]

Successful Entrepreneurs May Be Their Own Worst Enemy

by Darren T. Case and Michael Marsh

Do I risk what I have for more? This is the ultimate question that nearly every successful entrepreneur faces following the building of wealth through their business. The mantra of “If you’re not growing, you’re dying” has been preached to entrepreneurs at every business seminar or within every best-selling business success book, so one would assume that continued growth is … [More]

Sexual Harassment Claims Rising?

by Jessica Post and Dena Sanders

In recent months, sexual harassment in the workplace has become a focal issue, with new headlines popping up seemingly every day regarding a Hollywood mogul or elected official being accused of sexual harassment. Although sexual harassment has always been an important issue in the workplace, the recent heightened publicity has caused employers to stop and rethink their policies … [More]

Daehee Park, Waking Up the Sleep Industry

by Andrea Kalmanovitz

Just seven short years ago, Daehee Park met JT Marino through a mutual professor at Penn State. Both had big dreams and aspirations that aligned and, today, those dreams have manifested into a $170-million national company headquartered right in the heart of Downtown Phoenix. As a Silicon Valley entrepreneur at the time, Park was a software engineer working on the “next big … [More]

Startups Are Thriving in Phoenix

by Stephen Viramontes

If a startup is looking for a place to dig in its roots and flourish, that place is Greater Phoenix. There’s no other city in the nation full of more promise and potential of fostering a growing startup than the Valley of the Sun. And I saw it all begin in 2015 with the birth of what is now Techstars Startup Week PHX powered by Chase for Business. At the time I was local, … [More]

Transforming Healthcare through a Collaborative Value-Based Care Model

by Scott McFarland

The U.S. healthcare system is immersed in the most significant payment reform changes in decades. This transition from rewarding the volume of care to the value of care – measured by patient outcomes – brings substantial challenges and opportunities to all stakeholders in the industry. And it holds even more importance for an emerging healthcare hub such as Arizona, a state … [More]

GlobalMed OK’d for DoD Networks

by Mike Hunter

Scottsdale-based GlobalMed, an international provider of telehealth solutions, has earned the U.S. Department of Defense (DoD) Authority to Operate (ATO) on DoD networks for its industry leading virtual health platform. GlobalMed is the first provider of HIPAA-compliant clinical video collaboration to obtain an ATO. This much-coveted certification enables GlobalMed to put its … [More]

PCCN and UHC Launch Team Approach

by Mike Hunter

Phoenix Children’s Care Network and UnitedHealthcare have launched an accountable care program that promotes a team approach to healthcare and improves quality, lowers costs and enhances the coordination of people’s care. This new accountable care relationship enables PCCN to treat patients using an innovative value-based model focused on keeping people healthy. … [More]

Tempe Is Hot Property for Office Submarket 

by Mike Hunter

According to the Q4 2017 Phoenix Office Market report from JLL, a leading professional services firm that specializes in real estate and investment management, Tempe has enjoyed more than 27 percent of all office absorption since the start of Phoenix’s four-year positive absorption streak, in which the Valley has recorded annual absorption gains totaling 2.0 million square feet … [More]

Garden Condos in Biltmore

by Mike Hunter

CONTOUR on Campbell is a new condominium project in the heart of The Biltmore. Its first-floor Garden Collection homes feature an expansive private patio of approximately 600 square feet — a very unique feature for new-build condos in Phoenix — that can be designed as an urban garden, an outdoor kitchen and dining area and/or to offer plenty of seating around a fire pit or … [More]

Deer Valley Industrial Spec

by Mike Hunter

Dallas-based Jackson-Shaw and Las Vegas-based LaPour Partners Inc. have completed construction of Parc Pinnacle, an A-1-zoned, 311,840-square-foot, three-building speculative industrial development in Deer Valley. Each building features modern, flexible industrial space designed for manufacturing, distribution, assembly and related industrial uses. Situated on 20 acres at … [More]

West Side Luxury Home Development

by Mike Hunter

Maracay Homes, a wholly owned company of the TRI Pointe Group, closed on 94 premium homesites in Peoria for a total purchase price of $7.56 million. The 80-acre land parcel, located at 77th Avenue and Pinnacle Peak Road, will be developed into a new, single-family-home neighborhood featuring all single-story homes, ranging from approximately 2,990 to 4,389 square feet. Homes … [More]

ROI on Expense Spend

by Tim Wheatcroft

Sales team travel and entertainment (T&E) is a major expense. But do companies know how this spend actually contributes to revenues, and which expenses don’t? While sales teams generate huge amounts of data based on their activities, and wins and losses are highlighted in their respective CRM systems, finance teams can often only view granular spend details in their expense … [More]

Millennial Employees and Their Digital Demands

by Scott Willis

Here’s an unsettling tidbit for employers: Forty-two percent of millennials say they would quit their job if their employer uses subpar technology, according to a report from marketing website DMR, formerly Digital Marketing Ramblings. Millennials — those workers born between 1982 and 2000 — became the largest generation in the U.S. workforce in 2015. Studies show that the … [More]

2018 Prediction: A Rush of Real Estate Agents

by Wendy Forsythe

The number of individuals who will earn their real estate license and start a career in real estate is expected to rise to the highest level seen in recent years. In Phoenix, there was a 4.7-percent increase in agent count from November 2016 to November 2017. It’s predicted the market could see an increase of another 5 to 6 percent in 2018. That growth could result in Arizona … [More]

Multilingual Staffing Chatbot

by Mike Hunter

RoboRecruiter’s bot Robo is newly multilingual — able to support five languages across all its products (Dutch, English, Estonian, French and German). As internationalization develops, the list will continue to grow. Creator of the successful digital platform Elance, Beerud Sheth brought to his new endeavor, RoboRecruiter, an extreme amount of experience in the staffing … [More]

Act!Now for SMBs

by Mike Hunter

Swiftpage, the provider of Act! CRM software, a leading cloud enabled platform aimed at helping small and mid-sized businesses grow, has launched an all-new and completely free resource center: Act!Now. To kick start 2018, Act!Now targets the three pillars of SMB growth: identify, plan and measure. Act!Now will provide a wealth of free resources and exclusive content aimed … [More]