Stadium Status

by Mike Hunter

Business as usual is ancient history. Large corporations, small businesses, entrepreneurs, even CEOs and politicians must make the move from simply selling a product or service to delivering a mind-blowing customer experience. They have to learn to play at the level athletes and entertainers call “stadium status.” Stadium status is that elusive place every coach,… [More]

Time, Talent, Energy

by Mike Hunter

Business leaders know that the key to competitive success is smart management of scarce resources. That’s why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent and the energy of the people in one’s… [More]

The Entrepreneur’s Playbook

by Mike Hunter

Big new ideas rarely make great businesses … Laboring on a business plan can be a waste of time … You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way.… [More]

New Year’s Business Resolutions

by William A. Schiemann, Ph.D.

It’s that time of year again for business owners to think about change, improvement and new achievements for their company in 2017. We know from research that 92 percent of New Year’s resolutions fail, but rather than say, “Why bother?” try going about those resolutions in a more effective way. The following “secrets to success”… [More]

The Power of Positive Destruction

by Mike Hunter

It’s no longer good enough to build a company to last; today, it’s about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset. Serial entrepreneur Seth Merrin has built businesses by… [More]

Becoming Hewlett Packard

by Mike Hunter

Bill Hewlett and Dave Packard invented the model of the Silicon Valley startup and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors over the… [More]

Brand Desire

by Mike Hunter

If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. Brands need to nurture it by offering both… [More]

Tools of Titans

by Mike Hunter

Nearly two hundred world-class performers have been interviewed for the podcast, The Tim Ferriss Show, over the past two years. Guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of the guests, it’s the first time… [More]


by Mike Hunter

Most startups fail for these key reasons: The entrepreneur started business without a clear sense of purpose or poor management or a lack of understanding the customer. David Hilton will enable readers to see their business from a higher perspective — a perspective that shows them where they are in the journey of building their… [More]

The Dream Chaser

by Mike Hunter

The Dream Chaser shows readers how to step out of the day-to-day grind and start creating the life they want. It’s possible to have both, and this book shows how to get there. The key is in following one’s passion and purpose. Everyone has a natural-born talent — whether they know it or not —… [More]