Behind every successful company is … a great product or service? Well, yes, that helps. But the more basic ingredient for success is a great story about that great product or service. And that’s marketing. It starts with defining the objective, says Jenavi Kasper, vice president and marketing manager at National Bank of Arizona. Is it brand awareness or trying to drive a … [More]
Louie Moses, Moses, Inc.
Behind every successful company is a solid connection to its consumer, and that takes effective marketing. It’s the last legal means to gain an unfair advantage over your competition. As a card-carrying creative person, I’ve spent my entire career coming up with ideas and connecting great companies with their consumers. There’s never been a time in our lives when we have … [More]
Real Estate: The Surprising Cost of Inaction
With real estate and facilities as two of the largest expenses (and assets) for the average organization, it may be surprising to learn a sizable portion of that spend is going toward wasted energy and lost productivity associated with unsuitable and inefficient performance of the physical work environments. This is not just an issue for Fortune 500 companies; increasingly, … [More]
Corporate Tax Reform: It’s Not Big Business vs Small Business
Reforming the U.S. corporate tax system could provide a major boost to U.S. economic growth and competitiveness, but progress continues to stall due in large part to small-business advocates who claim that corporate-only reform is unfair and economically harmful. Our studies have found significant flaws in their arguments. Corporate tax reform is one of the most important … [More]
Endorsements, Testimonials and the FTC
The fast-forward button on a DVR and other advancements make it easier for consumers to avoid advertisements on traditional media platforms, leading more and more businesses to rely on endorsements, testimonials and reviews on social media platforms to market their products and services. While favorable reviews of an advertiser’s product on Twitter or a picture of a celebrity … [More]
The Art and Science of Fundraising Campaigns
Successful fundraising campaigns don’t happen without planning. In the early stages, they draw heavily upon discipline, rigor, organizational tools and processes — the science of good campaigns. Art also plays a crucial role — the art of adaptation and fluidity. No one knows that more than San Diego State University’s Mary Ruth Carleton, vice president of university … [More]
The Rise of Flexible Working
It’s undeniable — flexible work options are now offered by employers, sought after by job seekers and utilized by employees. When it comes to flexible work — telecommuting, flexible schedules, professional part-time work or freelancing — there are several things businesses should know about the rise of flexible work, and predictions for 2017 and beyond. The big picture of … [More]
David Richardson: Shifting Course to Meet Evolving Needs
For nearly 30 years, nonprofit credit counseling and debt management agencies such as Phoenix-based Take Charge America have helped consumers nationwide repay millions in credit card debt while educating them about the path to long-term financial independence. The core of the business model has remained largely the same, yet with the introduction of newer technologies and … [More]
Specialized Response to PT Clinic Growth
Emma Kingston’s recent launch of PT Clinic Marketing after two year’s success with AZ Healthcare Marketing is a response to the growth of that specialized facet of the healthcare industry. “The more I was engaged in the medical community, the more I saw that [physical therapy] clinics are really taking off, and changing the way they practice,” she says. The growing #ChoosePT … [More]
Posture Impacts Productivity
A new product addresses a health and productivity issue that affects a large segment of the workforce — poor posture. The UpRight Trainer is a small wearable that attaches to the upper or lower back and employs advanced smart sensors to vibrate gently when the user slouches, reminding him to correct his posture and, ultimately, training him to improve his posture. UpRight … [More]
Wellness Benefits
MJ Insurance has added a new position of wellness coordinator to its Arizona benefits consulting team, charged with developing and employing wellness initiatives for its clientele. Bringing experience and education in wellness and exercise to this new position, Amanda Marenghi will use data-driven strategies to provide them with the necessary tools and understanding to deliver … [More]
Wearable Devices Integrate with Wellness Program
Last year, UnitedHealthcare and Qualcomm introduced UnitedHealthcare Motion as a pilot program that integrates new wearable devices with wellness programs and allows people to earn financial rewards for being active. The program was built around Qualcomm Life’s 2net™ Platform* for medical-grade connectivity that features multiple safeguards to help keep data … [More]
A Pathway to Filling Arizona’s Technology Jobs
In March 2015, President Barack Obama announced the TechHire initiative as a way to build a pipeline of tech talent for bringing new jobs to local economies, facilitating business growth and giving residents a pathway to the middle class. The key behind the effort is, the talent comes from the training and placement of undereducated youths ages 18 to 29 into the technology … [More]
Driven by Computer
My test ride last month in a self-driving car was boringly uneventful — which is exactly what the goal was. Waymo’s cars first hit the streets last April after logging one billion miles in a simulator where common and uncommon scenarios were imagined and tested, aiming to program the cars to drive like a responsible adult and not careen like a ride at Disneyland. One billion … [More]
Serving Business in the 3-D World
Grown in three short years from a few friends working part-time out of a ramada in Papago Park to the largest company of its kind in North American, with 60-plus employees, Eco3d provides a digital model of the physical world — from topographical to structural, mechanical and architectural conditions — for a wide range of clients. The technology that enables this service is … [More]
E-Fraud Risk in Global Retail
Online shopping has become a mainstay for consumers. In 2016, e-commerce spending exceeded $22 trillion. By 2025, an additional 1.8 billion consumers will enter the market, spending an estimated $30 trillion. Because the Internet is a borderless world, international e-commerce is expected to grow significantly in the coming years. In fact, just 40 percent of e-commerce sales … [More]
Personal Care Purchases by Mouse
Local startup The Bathroom Sink taps into a niche that spans demographics with a simple premise: People want to save time and cut back on errands. Inspired by co-founder and CEO Joe Doucett unexpectedly running out of toothpaste one morning, The Bathroom Sink helps avoid such inconvenience by predicting when a user will use up a personal care item such as shampoo, deodorant, et … [More]
Human Capital Maximized
iSolved Human Capital Management was designed for today’s employer. Advanced features such as employee self-management, executive dashboard and reports writer are combined to create an incredible user experience, making iSolved a convenient solution for the small to midsized company. From payroll, benefits enrollment, time and attendance to HR data, iSolved is all in one … [More]
