When many people think of TikTok, it’s likely they envision Gen Z kids creating goofy sketches or dance videos. While that may have been the case when the app initially launched, it’s evolved into a space where businesses and their content can flourish. In the past, businesses primarily focused on Facebook and Instagram to reach new consumers, but over time the algorithms of … [More]
Fintech Innovations Drive Business Worldwide
Fintech startups played a significant role in the global financial industry during the pandemic. Payments companies especially have brought rapid solutions to aid the transition in commerce, which shifted from physical to digital in a matter of months. Many brick-and-mortar businesses began to offer online services, which led to a significant 26% jump in global e-commerce … [More]
RPA Can Drive Fintech Growth … Will the Industry Take Advantage of It?
Research shows that the use of robotic process automation (RPA) allows companies to cut costs and deliver a better service. However, the fintech industry needs to face up to issues that limit its most effective use. RPA is the use of software to automate repetitive and rule-based tasks using cross-application programs, also called “robots.” It is used for more than cost … [More]
Why Businesses Shouldn’t Neglect Their Cyber Hygiene
Risk of cyberattacks is nothing new but, since the onset of the COVID-19 pandemic, cybercrime is on the rise — both in prevalence and magnitude — underscoring the importance for companies to maintain proper cyber hygiene to protect their data, operations and bottom lines. Cybercrime on the Rise In 2020, the global average cost of a data breach was $3.86 million, according to … [More]
AI-Driven Videobot Personalizes Marketing
It is estimated that in 2021, the average person watches more than 100 minutes of online video every day. The vast bulk of this video consumption, says Maury Rogow, CMO of TheVideoBot and CEO of Hollywood’s Rip Media Group, is marketing content. Big-budget marketers are trying to out-shout each other, Rogow says, which does not work. It particularly fails to work, he notes, in … [More]
Meeting the Call for Digital Transformation
The past year has seen an incredible increase in the interest in and demand for home-based work. Companies saw that many traditional office-bound jobs could be performed remotely with similar productivity — if not more. Additionally, removing geographic requirements allowed them to fill positions faster with incredibly qualified candidates. In terms of the workforce, employees … [More]
Tech Enables Video Control by Eye Movement
Cox recently unveiled new technology in Phoenix and Tucson that empowers people with disabilities to control their TV with their eyes. The Accessible Web Remote for Contour gives those who have lost fine motor skills — whether from degenerative conditions or paralysis — the ability to browse the video guide with a glance. Specifically, a free web-based tool is navigable … [More]
Residential Proxy Prevents Intellectual Property Violations
Tech-savvy retailers are utilizing IP address hopping to improve their website performance and grow their operations scale. While the technology helps genuine brands thrive, it could simultaneously be giving away a significant share of their business to counterfeit frauds. What we are seeing is, with most physical stores closing down due to COVID-19 and online traffic … [More]
Persefoni Creates Intelligent Carbon Tracking Software
As companies worldwide strive to fight climate change by curbing carbon emissions, they lack the tools for calculating and reporting organizational carbon footprints with the same confidence that they manage their financial transactions. Persefoni provides companies across all industries and sectors a detailed picture of their carbon footprint to improve understanding of how … [More]
Innovative Solution Matches Quality Businesses and Job Seekers
According to the U.S. Bureau of Labor and Statistics, while national unemployment rates have risen approximately 3% — from roughly 3.4% to 6.5% — amid the COVID-19 pandemic, Arizona’s rates are already more than 7.3%. This number is likely to grow even more in the coming months as the state’s thousands of soon-to-be college and trade school graduates enter the job market in … [More]
