Stress Relief where Tech and Healthcare Intersect

by Mike Hunter

Buzzies is a new wearable technology that can reduce a person’s stress in as few as 30 seconds. Created by neuropsychologist Amy Serin, Ph.D., and launched last December by her Phoenix-based company The Touchpoint Solution, these non-invasive devices use patent-pending neuroscience technology to not only relieve stress and anxiety but improve focus and performance, reduce cravings, manage anger, reduce sensory overload and better enable sleep.

The enabling technology is BLAST (Bilateral Alternating Stimulation Tactile), which interferes with the body’s Fight, Flight or Freeze (F3) response to stress and anxiety. The F3 system depletes the body of energy, mental strength and overall quality of life. When the F3 system is activated, all non-essential functions in the body — such as logic and reason — shut down. BLAST technology helps bring the body into a calmer state.

Buzzies are worn simultaneously on the right and left sides of the body, but do not need to be touching skin to work. Wearers use the Buzzies App to turn on the vibrating units and choose one of the six pre-sets for sleep, focus, cravings, calm, performance or anger. Individual settings can also be easily customized.

Although Buzzies have been shown to be beneficial for autistic children, gifted children, children with ADHD, working professionals, first responders and parents who want a cost-effective solution to help diminish stress in real-time, the technology is designed to work for anyone.

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