My little one, Allie, is about to turn 10 years old. Being a social mediasavvy kid (she did grow up with a mom who worked in technology), she created a wish list on Amazon and sent me this message: “I really, really want this hoverboard. Can I get it?” “Sure,” I said. “Do you have enough money?” “I don’t have any money,” she replied. “I’m just a kid.” “You get … [More]
Top 10 Tips for Better Media Interviews
As many business owners know, publicity is a cost-effective way to get your message out to your target audiences. Publicity has an important, implied third-party endorsement/credibility. While every media interview is different, there are some basic rules you can follow in any interview situation to make your presentation most effective. Whether you are working with a reporter … [More]
Help! What Kind of Video Do I Need for My Business?
It depends on where you want to go. There are as many types of videos for business as there are cars on I-10 at rush hour. When you’re stuck in traffic, you can’t help noticing that some cars are old, some are new; some are fast, some are slow; some are sleek, some are unsightly; some are massive, some are so small they could fit inside a closet. Regardless of looks, cars are … [More]
From Labor to Human Beings, Why It Pays to Understand What Makes Your People Tick
Labor. Workers. Assets. Human resources. Human capital. Employees. Associates. Team members. These terms reflect the evolution of understanding around the resource that makes business run. For decades, the terms were one-dimensional, referring to the single aspect employers cared about: getting products made and delivered. Early management view of labor was simple: Clock in, … [More]
My Secrets to Success: Negotiate, Close, Repeat
Why is there a gender pay gap? Could it be that 68 percent of women accept a salary without further negotiation? This figure is real and comes from Katie Donovan of Equal Pay Negotiations. This gap often drives women, such as those in NAWBO, to own their own businesses. And yet, we return to the fact that, in business, negotiation is necessary. Most business owners’ success … [More]
Five Extraordinary Leadership Lessons from Wonder Woman
Here are five extraordinary leadership lessons we learn from Wonder Woman. “You have been my greatest love.” A young Diana watches with excitement as General Antiope puts the Amazons through rigorous training. A young girl, Diana knows this is her calling, Despite being told “no” numerous times by the very people she loves and respects, she is drawn to the training. She … [More]
Digital Marketing Today
So you have a company website. Good for you!! Now you are thinking, “Whew, the work is over.” This is just the beginning. You have to get your business found by your ideal client/customer. Back in 2000 when we started our company, essentially all you had to do was have a website and life was simple. “Look at me, my company has a website,” and now all you had to do was print … [More]
Three Ways Women Can Stand Out from the Crowd
Humility may be the greatest roadblock to closing the income gap between women and men. If women tooted their horns, asked for salaries that represent their worth (and sometimes even more) and held the same level of self-esteem men do, they would probably be outperforming their male counterparts in all areas of business. Here are three ways women can start gaining the … [More]
What Is Your Perspective Costing You?
“It is a matter of perspective,” I recently shared with a client. “You can either choose to continue seeing and doing things your way or you can shift the status quo and ask your team their thoughts.” Recently, I was loading items into the back of my SUV. Initially, the truck was parked across the street from the house. After the first trip, I thought, “Angela, work … [More]
The Secret to Getting More Referrals in 2019
A client started working with me because she was frustrated with the fact that she had invested years in networking and wasn’t getting the business she thought she would get. As a result of more than five years of intense effort, her results were: lots of deep relationships with quality business owners,a fantastic reputation as an expert in her field,the satisfaction … [More]
Protect Your Business Against Fraud
Early in my business banking career, I encountered a client who had me evaluate her financials because she had cash flow issues. This is a common enough business problem, and there are different ways to address it. This client operated a successful, established business but constantly had overdrafts on her account. Again, this isn’t an unusual business scenario, so there … [More]
Want a Board Seat? Earn It.
I have never taken the easy path. Not when I immigrated at age 16 from Israel. Not when I began my career in commercial real estate as one of the only women in the industry. Not when I took the helm of National Association of Women Business Owners this past June. So it’s no surprise for those who know me that I am not in favor of the proposed legislation in California to … [More]
First Impressions Matter
You have only one chance to make a first impression. Decisions about doing business with you or trusting you are made almost instantaneously. As a business person, much of your day is spent giving and receiving information. But what first impression are you giving and why is it important? Research findings show that: People form their first impression of you very … [More]
Hired the Wrong Website Person?
You’re not alone if you’ve hired the less-than-perfect (okay, maybe completely wrong) person to work on your website, help with getting found on Google or run your social media. It sucks. It’s frustrating. But it doesn’t have to be that way. When it comes to choosing the perfect digital marketing partner, there has to be a fit. Not just the basic … [More]
Now Is NOT the Time for ‘Business as Usual’
Recently, I sent out an email to my clients urging them to make one simple change. I asked them to stop trying to be normal. Why? If you’re having challenges in your business right now, or if you’re hitting up against something again and again, it’s likely due to the fact that you are trying to do business as usual. Even if things are going well for you right now, … [More]
Engage Your Workers, Increase Your Productivity
Do your workers seem bored and listless, as if they’re just going through the motions? “Yeah,” you say, “but I can’t do anything about it. Work is work. At least they get a paycheck.” But all work — or at least all workplaces — are not created equal. Whether or not you think you should have to engage your workers, you do. Engaged workers are more efficient workers, according … [More]
Today’s War for Talent – How Do You Keep Your Best Employees?
The meeting was unexpected — your right-hand person, the one you’ve been grooming to take on your role someday, just gave notice. You didn’t see it coming. She seemed happy at work. As a matter of fact, she told you so in the last one-on-one meeting two months ago. She was recruited on LinkedIn, by a competitor who made her an offer she couldn’t refuse. And now you have … [More]
What Leadership Style Propels Your Success?
Spending many years of my professional life in a very male-dominated industry — public accounting — then opening my own business as a leadership development and business coach, I have become very aware of two prominent leadership styles in the business world. Both have their merit. However, to build a highly successful business, leaders can’t always rely on one approach to … [More]
