Anyone who thinks money can’t buy happiness is not spending it right. Two rising stars in behavioral science explain how money can buy happiness. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save and invest their money. When it comes to spending that money, most people just follow … [More]
Professional Services Marketing
This book is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its second edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy, establishing a brand and reputation, implementing a marketing … [More]
Smart Calling
This is a sales book that makes sense for those struggling with the fear of making cold calls. Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement the author’s rational principles; readers are likely to sell much more and develop a prospect base of potential customers who will call when they … [More]
Grow the Core
Growing core business is key for sustainable, profitable growth, yet advice on how to do it is thin on the ground. Grow the Core is a practical guide to focusing core business for brand success, illustrated with inside stories on brands that include Apple, James Bond, Heinz, Nespresso and McDonald’s. A program of six “Workouts” helps to harness the whole marketing mix to grow … [More]
Global Tilt
Ram Charan has spent more time than anyone else on the ground observing and analyzing the tilt, or the power shift, of the global economy. Here, he gives business leaders the tools to detect trends that cut across not just industries but also countries, rethink the economic and business principles they rely on, and adapt to the speed of innovation and unprecedented needs of the … [More]
Global Dexterity
Being a global worker and a true “citizen of the world” today goes beyond merely acknowledging cultural differences. It means being able to adapt one’s behavior to conform to new cultural contexts without losing one’s authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone. But … [More]
China’s Silent Army
This is the first book to examine the unprecedented growth of China’s economic investment in the developing world, its impact at the local level, and a rare hands-on picture of the role of ordinary Chinese in the juggernaut that is China, Inc. Beijing-based journalists Juan Pablo Cardenal and Heriberto Araújo crisscrossed the globe from 2009 to 2011 to investigate how the … [More]
The Customer Rules: The 39 Essential Rules for Delivering Sensational Service
The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity and excellence. Lee Cockerell knows that success in business — any business — depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Cockerell shares everything he has learned in his more than 40-year career in the … [More]
Can’t Buy Me Like
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. But in today’s world, where people have become desensitized — even disillusioned — by ad campaigns and … [More]
Clients First: The Two Word Miracle
Throw out the sales manual. Get off the motivation elevator. Clients First is a life-changing two-word miracle. This book outlines a powerful path to riches that authors Joseph and JoAnn Callaway used to sell a billion dollars in real estate in just 10 years — a feat never before achieved. Here, they explain the three keys to their approach, each of which is important and can … [More]
