This is a sales book that makes sense for those struggling with the fear of making cold calls. Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement the author’s rational principles; readers are likely to sell much more and develop a prospect base of potential customers who will call when they are ready to purchase or graciously take future calls.
Art Sobczak
$22.95, Second Edition
John Wiley & Sons, Inc.
April 2013
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