The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity and excellence. Lee Cockerell knows that success in business — any business — depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Cockerell shares everything he has learned in his more than 40-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Cockerell shows not only why the customer always rules but also the rules for serving customers so well they’ll never want to do business with anyone else.
Lee Cockerell
$19.99
Crown Publishing Group
March 2013
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