Professional Services Marketing

This book is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its second edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy, establishing a brand and reputation, implementing a marketing communications program, executing lead generation strategies, and developing business by winning new clients. Also, readers will learn about real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in
the industry.

Mike Schultz and John E. Doerr
$29.95, Second Edition
John Wiley & Sons, Inc.
June 2013