For those who question: “Does the work you do matter to you? Are you unsure what you want to do for a living? Are you in the right place but looking to advance?” No matter where we are in our career, we were born to do work we love. National bestselling author and career expert Ken Coleman was stuck in an unfulfilling career until he realized he didn’t have to be. In his latest … [More]
Ignite
Every entrepreneur starts with the same fears, doubts and anxieties about turning that small spark of an idea into a flaming success. From business planning to balancing well-being and hectic life schedules, this book breaks down the seemingly impossible journey into small manageable steps that can be covered over a matter of weeks, months or even years. Readers can use the … [More]
The Performance Curve
Many of us are striving to reach our full potential at work and beyond — to achieve our goals, rise to challenges and connect well with others. But how can we actively develop our performance while also taking care of our well-being and life satisfaction? The Performance Curve is a bold new holistic guide that effectively tackles this challenge, providing practical insights … [More]
Navigating Your Journey
We’ve all been in those moments when we feel stuck. It feels like life is just happening to us. Even in those hardest moments, there are always opportunities to take control and navigate purposefully toward our goals. In Navigating Your Journey, author Vicki Updike shares her personal experiences and lessons learned as she continues to help women in their careers. This book … [More]
Skin in the Game
Dermalogica founder Jane Wurwand shows readers how to turn their unique traits and experiences —especially the ones they may think are their biggest setbacks — into the tools needed to make their dreams a reality. This is not a memoir. By sharing her journey, Jane offers a guide to readers of how they can find themselves and their purpose by harnessing the resilience and … [More]
Right Within
In workplaces nationwide, women of color need frank talk and honest advice on how to deal with microaggressions, heal from racialized trauma, and find relief from invisible workplace burdens. Filled with Minda Harts’s signature wit and warmth, Right Within offers strategies for women of color to speak up during racialized moments with managers and clients, work through past … [More]
An Audience of One
One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: alienating customers who value their privacy. In An Audience of One, … [More]
Gorillas Can Dance
Helping its readers achieve exceptional results with their organization’s next partnership for corporate innovation, in Gorillas Can Dance, distinguished international business strategy professor and expert Shameen Prashantham, Ph.D., delivers a proven roadmap for large corporations collaborating with startups. Drawing on more than a decade of international research, Dr. … [More]
Pick Up The Phone and Sell
Unlock the power of a simple phone call to boost sales with guidance from a world-renowned expert. In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s … [More]
The Creative Brief Blueprint
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads don’t achieve the results the company desires. The problem is, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even … [More]
Blend Out
You’re skilled, you’re smart and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are. Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then … [More]
Positioning for Advantage
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive — that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap” — understanding … [More]
The Science of Dream Teams
How does an employer find the perfect person for the job in a stack of hundreds of resumes? Why do some teams succeed while others — made up of equally talented people — stumble? If the quality of a business’s workforce is the business’s most important asset, then why are its managers still basing these critical decisions primarily on interviews and their gut instincts? In The … [More]
TRUE DIVERSITY
Pie Graphs are commonly used by corporations to illustrate their diversity. Improvements in pie graph analytics have been accepted as progress by corporate standards. True Diversity challenges this conventional wisdom, exposes the inherent weaknesses of pie graphs and challenges companies to “Go Beyond the Pie Graph.” Is it possible that these individuals who would occupy … [More]
Scaling for Success
Managing a high-growth organization requires both strategy and adaptability. Unfortunately, startup founders and executives seeking to scale up to the next level find all too frequently that growth turns into chaos. Rather than laying the groundwork for the future, organizations get stuck by covering up complex problems with unsustainable band-aids and duct-tape fixes, … [More]
Row the Boat
Minnesota Golden Gophers Head Coach P.J. Fleck and bestselling author Jon Gordon deliver an inspiring message about what a person can achieve when he or she approaches life with a never-give-up philosophy. The book shows how to choose enthusiasm and optimism as one’s guiding lights instead of being defined by circumstances and events outside one’s control. Perfect for athletes, … [More]
Be Where Your Feet Are
When we’re moving at 115 mph, we rarely see the wall coming. But it comes for all of us and when it does, we grasp for lessons, for meaning, for purpose. Each moment (good or bad) and each win or loss provides us an opportunity to learn, and, if we choose to take it, that opportunity can change our lives — and the world — for the better. The human spirit craves connection. … [More]
Creative Directions
Creative Directions is a management masterclass in which readers attend lectures and seminars as they learn from some of the best in the business, including directors Ava DuVernay (When They See Us) and Joe Russo (Avengers: Endgame); two-time Academy Award-winning editor Angus Wall (The Social Network); executive producers from hit TV shows like “The Simpsons” and “GLOW”; and … [More]
