As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads don’t achieve the results the company desires. The problem is, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even … [More]
Blend Out
You’re skilled, you’re smart and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are. Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then … [More]
Positioning for Advantage
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive — that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap” — understanding … [More]
The Science of Dream Teams
How does an employer find the perfect person for the job in a stack of hundreds of resumes? Why do some teams succeed while others — made up of equally talented people — stumble? If the quality of a business’s workforce is the business’s most important asset, then why are its managers still basing these critical decisions primarily on interviews and their gut instincts? In The … [More]
TRUE DIVERSITY
Pie Graphs are commonly used by corporations to illustrate their diversity. Improvements in pie graph analytics have been accepted as progress by corporate standards. True Diversity challenges this conventional wisdom, exposes the inherent weaknesses of pie graphs and challenges companies to “Go Beyond the Pie Graph.” Is it possible that these individuals who would occupy … [More]
Scaling for Success
Managing a high-growth organization requires both strategy and adaptability. Unfortunately, startup founders and executives seeking to scale up to the next level find all too frequently that growth turns into chaos. Rather than laying the groundwork for the future, organizations get stuck by covering up complex problems with unsustainable band-aids and duct-tape fixes, … [More]
Row the Boat
Minnesota Golden Gophers Head Coach P.J. Fleck and bestselling author Jon Gordon deliver an inspiring message about what a person can achieve when he or she approaches life with a never-give-up philosophy. The book shows how to choose enthusiasm and optimism as one’s guiding lights instead of being defined by circumstances and events outside one’s control. Perfect for athletes, … [More]
Be Where Your Feet Are
When we’re moving at 115 mph, we rarely see the wall coming. But it comes for all of us and when it does, we grasp for lessons, for meaning, for purpose. Each moment (good or bad) and each win or loss provides us an opportunity to learn, and, if we choose to take it, that opportunity can change our lives — and the world — for the better. The human spirit craves connection. … [More]
Creative Directions
Creative Directions is a management masterclass in which readers attend lectures and seminars as they learn from some of the best in the business, including directors Ava DuVernay (When They See Us) and Joe Russo (Avengers: Endgame); two-time Academy Award-winning editor Angus Wall (The Social Network); executive producers from hit TV shows like “The Simpsons” and “GLOW”; and … [More]
Wellbeing at Work
What if the next global crisis is a mental health pandemic? It is here now. One-third of Americans have shown signs of clinical anxiety or depression, and the current state of suffering globally has risen significantly. The mental health pandemic manifests everywhere, not least in the workplace. As organizations around the world face health and social crises, as well as … [More]
Managing Employees Without Fear
Managing without fear is the ability to make personnel decisions, from hiring to separations and everything in between, without fear of breaking the law and with the goal of creating a work environment employer and employees are proud to be part of. Adam Rosenthal expertly delivers every manager’s comprehensive, go-to practical guide for managing a legally compliant workplace … [More]
Leading at a Distance
Although working remotely is not new, the global pandemic has placed virtual work at the center of everyday life. And it has thrust workforce strategies to the core of business operations globally. As the shift toward large-scale virtual work continues to grow and become a permanent fixture — by some estimates, 30% of the workforce will be working virtually — leaders must … [More]
Create Amazing
Create Amazing demonstrates how ownership can provide the ultimate competitive advantage to a growing company — and the nation. The vast majority of what’s been published about employee ownership comes from academe — compelling research from Rutgers, the feds and several national ESOP associations. Written by Greg Graves, a CEO who has walked the talk, Create Amazing puts ESOPs … [More]
The Magnetic Leader
Global crises produced by countless causes have cried out for our attention. Nations and politicians continually blame or attack each other. Corruption is rampant in public and private sectors. Disengagement levels remain unacceptably high in the workplace. People are weary and skeptical. It’s challenging to find a place where people value one another. Leaders are burning out. … [More]
Wellbeing at Work
One-third of Americans have shown signs of clinical anxiety or depression, and the current state of suffering globally has risen significantly. The mental health pandemic manifests everywhere, not least in the workplace. As organizations around the world face health and social crises, as well as economic uncertainty, acknowledging and improving wellbeing in the workplace is … [More]
Accounting Disrupted
Accounting Disrupted: How Digitalization Is Changing Finance delivers a powerful analysis of the new technological forces buffeting the accounting profession and identifies key pathways to responding to the challenges. Al Bhimani, distinguished accountant, academic and author, shows readers how established business fundamentals are being eclipsed and that accounting has not … [More]
No Pain, No Gaines
That’s been true ever since he was a little pint-sized hustler selling candy and Capri Suns down at the public tennis courts in northeast Texas. Deep in his bones he has always known that hard work yields great results. On the cusp of launching into what might be the hardest work he and his wife, Joanna, have ever done — building a network — Gaines realized that none of it … [More]
The Wealth Hoarders
For decades, a secret army of tax attorneys, accountants and wealth managers has been developing into the shadowy Wealth Defence Industry. These “agents of inequality” are paid millions to hide trillions for the richest 0.01%. In this book, inequality expert Chuck Collins, who himself inherited a fortune, interviews the leading players and gives a unique insider account of how … [More]
