When you are starting a business, getting to know your customers is one of the most important things you need to do. Without this fundamental knowledge, creating marketing plans will become difficult and your sales projections will always be off. Having a gut feeling about your market will only bring you more headaches. Instead, strive to challenge your assumptions with data … [More]
Consumer Spending Trends during the Pandemic and Beyond
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the COVID-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to the “Gaining Lift from the Consumer Shift: Insights into Buying Behavior During Covid and … [More]
Local Marketing Tips to Help Businesses Boost Sales
There are many methods for growing a business, but local marketing is an excellent way to get a foot in the door. Local marketing targets an audience in a specific geographical location. Approximately 93.2% of consumers shop at local merchants within 20 minutes of their homes, according to Access, making local marketing is a smart strategy. Whether you're a small … [More]
Commercial Furniture Co. Gets Another Exclusive through Knoll Deal
Goodmans Interior Structures, a Herman Miller distributor for 53 years, is adding the legendary design brand Knoll to their portfolio, making Goodmans Arizona’s exclusive distributor for both of these iconic design companies. In addition, Goodmans will represent all 19 of their affiliated brands: Colebrook Bosson Saunders, DatesWeiser, DWR, Edelman Leather, Fully, Geiger, HAY, … [More]
