Everyone knows spies are geniuses at surviving covertly. Their ability to communicate in code is practically written into their DNA. And while it’s true that spies receive some of the best survival training in the world, there’s another, more critical skill a spy must have to survive: business savvy. In Agent of Influence, bestselling author Jason Hanson, a former CIA special … [More]
Start at the End
Deciding what to create at modern companies often looks like an episode of “Mad Men”: People throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don’t want and won’t help them be happier and healthier. Start at the End offers a new … [More]
Sales Truth
A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses sales strategy on a proven approach that will drive the wanted results. This book is for those who are having trouble believing what the new self-proclaimed “experts” keep posting on LinkedIn and beginning to question their proclamation that everything in … [More]
Influencer Marketing: More than a Pretty Face
Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of more than 800 marketing and PR professionals. The 2019 Influencer Marketing report illustrates findings that point to an inevitable maturing of influencer marketing, but finds that many experts suggest that brands … [More]
Sales Badassery
This book turns the old way of doing things on its head to shift all the power to you. The common myth of sales strategy says prospects should be approached from a position of deference — they hold the superior position, forcing the salesman to supplicate, beg, make undue concessions and be at their beck and call during and after the sale. This indispensable work shows that … [More]
Menacing Mistakes on Social Media
Social media marketing was once relatively new and mysterious and many just weren’t sure how to effectively use it. Today, it’s a much different story. The online world has changed dramatically and we see widespread use — and misuse — of social media by businesses all the time. Organizations of all sizes and in all industries struggle to meet the challenge of using social … [More]
Changing the Way Businesses Do TV
Seventeen Phoenix/Scottsdale local businesses as well as many national chain brands are using a new social TV platform called UPshow as an affordable way to engage and entertain customers. UPshow’s Social TV Platform allows businesses to engage their audience and drive revenue. This new technology turns ordinary TVs into powerful digital displays that offer value-added … [More]
Capitalize on New Facebook News Feed Algorithm
Recently, Facebook announced some significant changes to its news feed algorithm that will, ultimately, affect both users and businesses. According to reports, Facebook’s executive team saw that news articles and marketing ads were creating an imbalance in the platform, drowning out all the personal moments people had to share. The new algorithm aims to correct this imbalance, … [More]
Selling Boldly
Selling Boldly presents a real-world handbook for boosting revenue and growing sales using the power of positive psychology. Time after time, research has shown that happy, confident, optimistic salespeople outperform the meek, unhappy ones. Positivity attracts positivity, and those who fear rejection tend to attract it in bulk. Fear underlies most poor sales performance, and … [More]
Selling You: Branding in the Age of Technology
The more things change, the more they stay the same. That old truism is never more on-the-money than in reference to technology and branding. Leading practitioners in our community of the art and craft of public relations share insights into what makes branding work and how technology can provide tools in that effort. While they discuss opportunities that have opened up … [More]
CLICKSAND
CLICKSAND exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and HubSpot to small agencies and consultants in every city and town, online marketers are convincing unsuspecting business owners that online marketing is a panacea that will solve all their sales and marketing … [More]
Selling to the C-Suite, Second Edition
How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers … [More]
Automated & Targeted Social Media Advertising
Needls fully automates the social media advertising process, disrupting digital advertising and empowering businesses to reach targeted customers with better personalized ads — including the often-underserved SMB. Explains Justin Hartzman, CEO and co-founder, “There are over 64 million businesses on Facebook, but only 4 million leverage Facebook’s ad platform. The tech and … [More]
The Lost Art of Closing
For decades, sales managers, coaches and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded … [More]
Uncommon Sense
It’s time to dispense with the common nonsense of dusty old selling imperatives (like elevator pitches, unique value propositions, and “always be closing”). One must stop thinking like a seller and start thinking like one’s customers and prospects. Uncommon Sense provides a toolkit of practical strategies and tactics that will improve one’s access to prospects, enrich … [More]
Core Motivators of Human Behavior
Human beings are more alike than we are different. We all yearn for deeper connection. We all want more time and less stress. We all desire health and well-being, freedom, adventure, revitalization and self-improvement, but most of all we crave significance — a sense of purpose. When companies connect with their customers’ deep emotional motivators, the pay-off can be … [More]
Marketing a Business: The Real Story to Success
Behind every successful company is … a great product or service? Well, yes, that helps. But the more basic ingredient for success is a great story about that great product or service. And that’s marketing. It starts with defining the objective, says Jenavi Kasper, vice president and marketing manager at National Bank of Arizona. Is it brand awareness or trying to drive a … [More]
Endorsements, Testimonials and the FTC
The fast-forward button on a DVR and other advancements make it easier for consumers to avoid advertisements on traditional media platforms, leading more and more businesses to rely on endorsements, testimonials and reviews on social media platforms to market their products and services. While favorable reviews of an advertiser’s product on Twitter or a picture of a celebrity … [More]
