ASM Global, the world’s leading venue management and services company, announced today that it has entered into a Billboard Lease and Sponsorship Sales Agreement with YAM Westgate, LLC with respect to Westgate Entertainment District which is located adjacent to the Gila River Arena and State Farm Stadium; both of which are also managed by ASM Global.
Located in the heart of Glendale, Westgate Entertainment District is one of the largest and most exciting mixed-use, urban developments in the country. Upon full build out, it will include several million square feet of shopping, dining, entertainment, hotels, residential, parks and office space. Attracting more than six million visitors every year, the District is a natural gathering place for fans attending games at State Farm Stadium (home of the Arizona Cardinals), games and shows at Gila River Arena (home of the Arizona Coyotes) and other events curated by YAM Properties, LLC, a Scottsdale-based real estate investment and development firm that manages the property. The District hosts hundreds of concerts and events each year, as well as unique events including craft beer festivals and the Special Olympics opening ceremony.
“This is an exciting partnership, and we are looking forward to exploring opportunities that will benefit guests, as well as local businesses and corporations,” said Chuck Steedman, Executive Vice President, Strategy and Development, at ASM Global. “Clearly, the District has established itself as a destination for both sports fans and guests of the great mix of restaurants, bars and attractions. With mega events such as the NCCA Final Four and Super Bowl around the corner, Westgate Entertainment District will continue to draw even larger global audiences,” he added.
Director of Real Estate at YAM Properties, Dan Dahl, spoke to the partnership saying “ASM Global has the reach and relationships to draw corporate interest far outside of this region. The value their team will bring to this project, and therefore this community, is unmatched.”
ASM Global is the world’s leading venue management and services company. The company was formed by the combination of AEG Facilities and SMG, global leaders in venue and event strategy and management. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues. From Aberdeen to Anchorage, and Sydney to Stockholm, its venues connect people through the unique power of live experiences.
ASM Global’s diverse portfolio of clients benefit from the company’s depth of resources and unparalleled experience, expertise and creative problem-solving. Each day, the company’s 61,000 passionate employees around the world deliver locally tailored solutions and cutting-edge technologies to deliver maximum results for venue owners and amazing experiences for guests. By consistently looking for new ways to envision, innovate and empower the spaces and places that bring people together, ASM Global elevates the human spirit while delivering the highest value for all stakeholders.
YAM Westgate, LLC is the owner of Westgate Entertainment District, which is located in Glendale. Westgate Entertainment District is the premier entertainment destination of the West Valley and a place where people come together for dining, nightlife, shopping, community events, business, concerts, sporting events and celebrations of all kinds. With a Bellagio-esque dancing water fountain, and jumping fountain splash pad for kids, Westgate delivers an interactive experience day or night. Located just east of the Loop 101 on Glendale Avenue, it encompasses more than 30 restaurants, retailers and entertainment venues including Dave & Buster’s, Bar Louie, Buffalo Wild Wings, Yard House, McFadden’s, Kabuki Japanese Restaurant, Johnny Rockets, Stir Crazy Comedy Club, Just Sports, IT’SUGAR and AMC Theatres.
More than 250 events take place here a year ranging from live music every Friday and Saturday night at Fountain Park to Bike Nights, Hot Rod Nights, Fitness in the District, a holiday ice rink and fan experience events. No matter the season, there is something fresh, fun and exciting always happening at Westgate. Westgate is also anchored by Gila River Arena, home to the NHL’s Arizona Coyotes, headlining concerts and major events, and is adjacent to the University of Phoenix Stadium, home to the NFL’s Arizona Cardinals.