Local Marketing Tips to Help Businesses Boost Sales

BBB Serving the Pacific Southwest

There are many methods for growing a business, but local marketing is an excellent way to get a foot in the door. Local marketing targets an audience in a specific geographical location. Approximately 93.2% of consumers shop at local merchants within 20 minutes of their homes, according to Access, making local marketing is a smart strategy. Whether you're a small … [More]

Did Your Customers Disappear? How to Get Them Back in 2022

inbusinessPHX.com

Perhaps orders are down, in-store traffic has hardly rebounded, revenues are frustratingly slow to return and employee spirits are in the tank as well. When customers go away and don’t come back, business owners and CEOs are left to scratch their heads as they try to figure out why. A probable culprit is that the business failed to maintain authentic customer and employee … [More]

5 Ways to Boost Your Sales during the Thanksgiving Holiday

by Edgar R. Olivo

The Thanksgiving holiday is a great opportunity for small businesses to try to stand out. Daily advertisements remind us of the changing season, and creating awareness during this holiday will require some creative thinking. As the holiday fast approaches, it is time to start planning your marketing campaign to bring you the most customers during the season and beyond. Your … [More]

EN NEGOCIOS: 5 formas de aumentar sus ventas durante las vacaciones de Acción de Gracias

por Edgar R. Olivo

Las vacaciones de Acción de Gracias son una gran oportunidad para que las pequeñas empresas intenten destacarse. Los anuncios diarios nos recuerdan el cambio de estación, y crear conciencia durante estas vacaciones requerirá un poco de pensamiento creativo. A medida que se acercan las vacaciones, es hora de comenzar a planificar su campaña de marketing para atraer a la mayor … [More]

3 Ways to Take Your Company from Product-Focused to Customer-Centric

inbusinessPHX.com

Companies that focus on being customer-centric can position themselves  better for success than companies that don’t. Research shows that customer-centric companies are 60% more profitable, people will spend 17% more for a good experience, and 76% of customers expect businesses to understand their needs. Dr. Debbie Qaqish, ForbesBook author of From Backroom to Boardroom: … [More]

EN NEGOCIOS: Entender los 3 tipos de solicitudes en el proceso de adquisiciones

por Edgar R. Olivo

La redacción de propuestas es una habilidad clave que los propietarios de pequeñas empresas deben desarrollar para hacer negocios con organizaciones más grandes que cuentan con sistemas de adquisiciones para satisfacer sus necesidades de bienes y servicios. Hay algunas definiciones clave dentro del proceso de adquisición que una pequeña empresa debe conocer para tener éxito en … [More]

Understanding the 3 Types of Requests in the Procurement Process

by Edgar R. Olivo

Writing proposals is a key skill small-business owners must develop to do business with larger organizations that have procurement systems in place to supply their need for goods and services. There are a few key definitions within the procurement process that a small business must know to be successful in bidding for opportunities that exist in the marketplace. First, a … [More]

Commercial Furniture Co. Gets Another Exclusive through Knoll Deal

Goodmans Interior Structures

Goodmans Interior Structures, a Herman Miller distributor for 53 years, is adding the legendary design brand Knoll to their portfolio, making Goodmans Arizona’s exclusive distributor for both of these iconic design companies. In addition, Goodmans will represent all 19 of their affiliated brands: Colebrook Bosson Saunders, DatesWeiser, DWR, Edelman Leather, Fully, Geiger, HAY, … [More]

Three Deadly C’s Are Draining Sellers’ Access and Influence

by Jesse Laffen

There are three forces at work in modern selling that are stifling revenues in B2B companies. Though they’re rarely spoken by name, the effects of these forces are extremely well-known. They pop up in conversation like this: “It doesn’t matter what we do, the best price always wins.” “I can’t get the right people to take a meeting” “It used to be a hot lead, but now … [More]

Save Costs and Offer Clients a Comfortable Shipping Experience

by Phil Cord

For businesses that sell products online (and who doesn’t these days?), the shipping process becomes a natural part of their daily operations. However, even if it works perfectly, it is still worth evaluating and modifying it once again to ensure that the customers are getting high-quality service and the businesses are not overpaying for that. In this article, we will share … [More]

How to Keep Customers Engaged, Instead of Enraged, during Supply-Chain Issues

inbusinessPHX.com

Supply chain issues, an ongoing disruption caused by the COVID-19 pandemic, are expected to impact holiday shoppers this year. And at a time when companies annually   hope for a significant uptick in revenue, marketers need to be on top of their game to keep customers engaged, informed, and interested. While modern technological tools such as websites, chatbots, and social … [More]

Two-Day Shopping and Workshop Extravaganza Returns to WestWorld

Pinners Conference and Expo

The Pinners Conference and Expo proudly celebrates its 5th Annual Arizona Pinners Conference, which returns to Arizona on Friday, November 12 and Saturday, 13. During the two-day event, Westworld of Scottsdale, located at 16601 North Pima Road, will come alive with online inspiration. The extravaganza features more than 100 hands-on classes and more than 250 vendor shopping … [More]

Pick Up The Phone and Sell

by Mike Hunter

Unlock the power of a simple phone call to boost sales with guidance from a world-renowned expert. In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s … [More]

What Customers Really Want from Your Brand and How to Give It to Them

inbusinessPHX.com

Getting and keeping a customer’s attention can be a challenge for companies in today’s competitive marketplace. Turning that person’s curiosity into a purchase often hinges on the customer experience, which these days means almost everything. One study shows that 80% of consumers care as much about the experience a company provides as about its products and services. And 54% … [More]

Four Tips to Improve Customer Retention

by Wayne Goshkarian

After getting new customers, many business owners assume they’ll stick around — but why should they? That’s the question a great retention strategy will help answer for you. More than 70% of customers will leave a business due to unsatisfactory customer service. A big part of customer service is regular communication with customers. What can you do to level up your business and … [More]

The Secrets to Big Fish Selling

by Jill J. Johnson, MBA

A Big Fish is anyone who is of a higher stature than you normally play with, and if you land them, it will move you into a whole new level of clientele. They may be spending bigger money and, as a result, they will expect that you have the professionalism to satisfy their needs. Yet Big Fish have so many people who want to work with them that they are often even more demanding … [More]

Six Seconds to Hook Your Lead or Kiss Potential Clients Goodbye

MountainTop Data

How long does it take to land a customer? By the time you’ve finished reading this sentence, they’re gone. Sky Cassidy, CEO of MountainTop Data, says in email marketing you have a maximum of 6 seconds to grab them. “We’re talking 2 to 3 seconds just to absorb the message,” explains Cassidy. “The countdown begins. A heartbeat later, the lead is intrigued. Now you have eyes on. … [More]

Monetize Your Social Media. 5 Key Steps Every Small Business Needs to Do to Sell on Social Media

by Edgar R. Olivo

Small businesses have a lot on their plate as they try to find a spot within a noisy and cluttered social media landscape. The pandemic shifted many consumers’ shopping behaviors to online and forced small business owners to take their social media efforts more seriously. The fact is that most of the world is now on social media. A study made in 2020 found that 79% of … [More]

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