February 2017
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Cover Story
Marketing a Business: The Real Story to Success
Behind every successful company is … a great product or service? Well, yes, that helps. But the more basic ingredient for success is a great story … [More]
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Feature
Real Estate: The Surprising Cost of Inaction
With real estate and facilities as two of the largest expenses (and assets) for the average … [More]
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Roundtable
Corporate Tax Reform: It’s Not Big Business vs Small Business
Reforming the U.S. corporate tax system could provide a major boost to U.S. economic growth and … [More]
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Legal
Endorsements, Testimonials and the FTC
The fast-forward button on a DVR and other advancements make it easier for consumers to avoid … [More]
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Nonprofit
The Art and Science of Fundraising Campaigns
Successful fundraising campaigns don’t happen without planning. In the early stages, they draw … [More]
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By the Numbers
The Rise of Flexible Working
It’s undeniable — flexible work options are now offered by employers, sought after by job seekers … [More]
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From the Top
David Richardson: Shifting Course to Meet Evolving Needs
For nearly 30 years, nonprofit credit counseling and debt management agencies such as Phoenix-based … [More]
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Healthcare
Specialized Response to PT Clinic Growth
Emma Kingston’s recent launch of PT Clinic Marketing after two year’s success with AZ Healthcare … [More]
Posture Impacts Productivity
A new product addresses a health and productivity issue that affects a large segment of the … [More]
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Well Well Well
Wellness Benefits
MJ Insurance has added a new position of wellness coordinator to its Arizona benefits consulting … [More]
Wearable Devices Integrate with Wellness Program
Last year, UnitedHealthcare and Qualcomm introduced UnitedHealthcare Motion as a pilot program that … [More]
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Technology
A Pathway to Filling Arizona’s Technology Jobs
In March 2015, President Barack Obama announced the TechHire initiative as a way to build a pipeline
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Tech Notes
Driven by Computer
My test ride last month in a self-driving car was boringly uneventful — which is exactly what the … [More]
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Briefs
Serving Business in the 3-D World
Grown in three short years from a few friends working part-time out of a ramada in Papago Park to … [More]
E-Fraud Risk in Global Retail
Online shopping has become a mainstay for consumers. In 2016, e-commerce spending exceeded $22 … [More]
Personal Care Purchases by Mouse
Local startup The Bathroom Sink taps into a niche that spans demographics with a simple premise: … [More]
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Bytes
Human Capital Maximized
iSolved Human Capital Management was designed for today’s employer. Advanced features such as … [More]
TURO Rent-A-Car
One’s personal picks come to life with Turo — an innovative way for a person to rent exactly what he … [More]
