July 2017 Message from Phaedra Earhart

by Phaedra Earhart

So far, this year has been full of forming new partnerships and creating lasting relationships with our community partners, such as ASBA, ASU Sparxx, Arizona Hispanic Chamber of Commerce, e-Women Network and Athena Valley of the Sun, to name just a few. We are looking for more community alliances to partner with on a monthly… [More]

Are your Employees Taking Advantage of You?

by Cindy Gordon

Would you agree that some of your employees are rock-star performers, some are just OK, and, for a small few, you’d like a genie to change them into statues so they stop disrupting others? Let’s take a minute and think about your workforce. How many people are engaged at work — that is, involved in,… [More]

How to Collaborate with a Purpose 

by Cerila Gailliard, PMP, CSM

For many of us, collaborations resemble this scenario: A team is brought together; the problem is defined; some, not all, individuals begin to participate in the discussion; a solution is developed, agreed upon and implemented. Sometimes, the solution resolves the problem, but at other times it’s only a band-aid method that merely offers a short-term… [More]

Business Insurance is Not a Luxury for Small-Business Owners 

by Marie Gonzales

You are a strong, smart entrepreneur.  You own your own business because you have a passion for what you do and know in your heart you are the best person to do it, whatever that passion is. Your business is your child, and you give it your all. You’d do anything for your business. You… [More]

Strategies for a Worry-Free Vacation 

by Margo Brown

Vacation is meant to be a time to reset and relax. But for some of us, letting go of the office while away proves difficult. However, it doesn’t have to be that way. With these helpful reminders, you can let go of work and have a worry-free holiday. 1. Plan for a day of re-entry.… [More]

Five Critical Elements that May Be Missing from Your Website Copy 

by Sara Korn

You know what drives me nuts? Putting a lot of effort into something and then not getting much to show for it. I hate that, and I try to avoid it as much as possible. But sometimes it happens anyway. And I know I’m not the only one. I often hear the stories of business… [More]

How to Keep Good Workers: Follow the Golden Rule 

by Wendy McClellan

Hiring good workers is a critical function for every small business, but it’s only the beginning. One of the biggest costs to small businesses, both in the outlay of actual money and in lost productivity, is worker churn. Once you hire good workers, how do you keep them? The simple answer is, follow the Golden… [More]

Making the Shift to Woman-Owned, Woman-Operated Businesses 

by Mike Bull

A brand-new organization known as WOWOB (Woman Owned, Woman Operated Business) got off to a rousing start last month with a spectacular launch party held at Splash Printing & Marketing in Scottsdale, which drew more than 125 guests. The idea behind WOWOB is that woman-owned and -operated businesses tend to have deep-seated characteristics that set… [More]

March 2017 Message from Phaedra Earhart

by Phaedra Earhart

So far, this year has been full of forming new partnerships and creating lasting relationships with our community partners, such as ASBA, ASU Sparxx, Arizona Hispanic Chamber of Commerce, e-Women Network and Athena Valley of the Sun, to name just a few. We are looking for more community alliances to partner with on a monthly… [More]

Focus on Your Digital Marketing to Increase Sales 

by Jim Varner and Laurie Anderson

A website with an integrated CRM (customer relationship management) may be the tool to drive increased sales, since it allows you to focus on your top prospects! Ideally, you want to achieve increased sales and better customer service with minimal effort. A CRM tool allows you to manage customer information in one location and provides… [More]