Finding and hiring the right talent is often a difficult task for companies, but retaining workers with high-level skills is becoming even harder as people leave their jobs in droves, looking for improvements in pay, work-life balance, management, and work culture. In digital marketing – a crucial component for business growth – talent retention has never been more critical, … [More]
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Increases in Consumer Interest Correlates with Increase in Vaccinations, Says Yelp Study
Yelp Inc.
Yelp Inc., released second quarter 2021 data for the Yelp Economic Average (YEA) report, a benchmark of local economic strength in the U.S. The Q2 2021 YEA report reveals a significant correlation between consumer interest on Yelp and an increase of fully vaccinated populations across states and counties. The report also uncovers business reopenings reaching its highest level … [More]
Five Tips to Make Your Vacation Tax Deductible
by Tom Wheelwright, CPA
There are many tax benefits for business owners and one of the best is the ability to legally deduct travel expenses. A “business owner” includes a wide range of definitions, from CEO of a Fortune 5000 company to a small-business owner to an individual employee who runs a side business that is legally registered. Here’s how you can legally deduct an entire family vacation by … [More]
The Need for Diversity on Corporate Boards and How to Get There
inbusinessPHX.com
When companies such as Dick’s Sporting Goods, Under Armour and others added more women and minorities to their boards of directors this past year, much was made of their efforts toward board diversity. But despite gains, diversity on corporate boards continues to be the exception rather than the rule. “While people like to talk about the need for diversity, the fact … [More]
EN NEGOCIOS: Loncheras: 4 consejos para lanzar un negocio de comida móvil exitoso
por Edgar R. Olivo
Los vendedores ambulantes de comida aportan muchos sabores a eventos corporativos, celebraciones y áreas públicas para pasar el rato. Las loncheras son un servicio esencial para cualquier comunidad y, desde 2008, aumentaron su popularidad en todo el país con creaciones únicas. Es difícil escapar de un video en las redes sociales de personas que disfrutan de las creaciones … [More]
Food Trucks: 4 Tips to Launch a Successful Mobile Food Business
by Edgar R. Olivo
Mobile food vendors bring a lot of flavors to corporate events, celebrations and public hang-out areas. Food trucks are an essential service to any community and, since 2008, boomed onto the food and beverage scene across the country with unique creations. It’s hard to escape videos on social media of people enjoying food creations from diverse chefs and food … [More]
Do Your Employees Respect You? Why It Matters What Type of Manager You Are
inbusinessPHX.com
The workplace adage that employees leave managers, not companies, is supported by a survey, which reports that 84 percent of U.S. workers say poorly-trained managers create needless work and stress. And 57 percent of those workers queried by the Society for Human Resource Management think managers could use training on how to better manage people. This dominant opinion among … [More]
How Can Marketing Engage Today’s Consumers? Lose The Funnel, Use a Loop
inbusinessPHX.com
A company’s success often depends on how many customers it retains and, as a result of those relationships, new customers who are drawn by recommendations and favorable reviews. Marketing plays a creative role in attracting potential buyers, but the funnel concept many businesses have long relied upon doesn’t prioritize the customer experience, which is critical to retention … [More]
Inventory Jump Could be Welcome Relief for Home Buyers
Zillow
Housing inventory saw significant recovery for the second straight month in June, indicating that the market may be on the road to rebalancing after a long stint of being heavily in sellers' favor, according to the latest Zillow Real Estate Market Report.1 But inventory remains low, and demand is still strong, sending home value appreciation to new record highs for both monthly … [More]
It Is Time to Re-Assess Your Strategic Assumptions
by Jill J. Johnson, MBA
Today’s business climate is exceptionally volatile and complex. In this type of uncertain environment, it is essential to reassess all the strategic assumptions that have been the foundation of your planning efforts. We no longer have the luxury of being able to take for granted that shifting trends will be easy to see or that customer needs will be stable. As so many … [More]
How to Keep Employees from Joining the ‘Great Resignation’
by Jeanet Wade
As the nation continues to emerge from the pandemic, workers are noticing something. This is an opportune time to change jobs — and so they are. Millions of employees are quitting their jobs and some businesses are struggling to find replacements. Bosses who wonder why this is happening may need to look inward, says Jeanet Wade, the ForbesBooks author of The Human Team: … [More]
The Challenges to Hiring Experienced Chief Marketing Officers and the Rise of Fractional CMOs
by Maury Rogow
The average tenure for CMOs fell to 40 months last year, the lowest average since 2009. Meanwhile, marketing executives are under major pressure with tightening budgets coupled with a need to improve ROI. As turnover continues to rise, businesses are scrambling to find new ways to hire experienced leadership and improve marketing and sales efforts. One approach finding … [More]
Recruiting Top Talent Begins with These Key Steps
inbusinessPHX.com
Many employers and recent college graduates don’t think colleges are adequately preparing students for employment. A Cengage survey found that a high percentage of graduates feel unqualified and that they are lacking the skills seen in job descriptions. This may explain in part why businesses are struggling to find the right talent – even as millions of people look for work … [More]
How the 50-Plus Set Find Startup Success
inbusinessPHX.com
Though younger generations are driving the American economic engine, that doesn’t mean the best days are behind older workers who are considering starting their own business. Research shows that first-time entrepreneurs in their 50s and 60s do as well and sometimes better than younger people who founded a startup. And one study found that a 50-year-old entrepreneur was almost … [More]
2021 Data Trends: Big Picture Trends Happening in the Data Analytics Market
by Doug Perez
Data is everywhere these days—literally. Most of us are generating voluminous streams of data simply by living our lives. By interacting with our devices, making purchases, and staying connected with others, we generate nearly constant streams of data. However, just having a great deal of data is worthless if the data has no meaning. In response to the ever-growing pool of data … [More]
Hotel Industry Launches ‘Hotels are Hiring’ Ad Campaign to Fill Open Jobs
inbusinessPHX.com
To help fill thousands of open hotel jobs and communicate the benefits of a career in the hotel industry, today the American Hotel & Lodging Association (AHLA) and its charitable giving arm, the American Hotel & Lodging Foundation (AHLA Foundation) announced a new advertising campaign across five major hotel markets. The new advertisement will run until early August … [More]
EN NEGOCIOS: Lo que los propietarios de pequeñas empresas deben saber sobre la nueva orden ejecutiva sobre la promoción de la competencia
por Edgar R. Olivo
El 9 de julio de 2021, el presidente Biden firmó una orden ejecutiva de amplio alcance que promueve la competencia en los mercados de la economía de los Estados Unidos y está destinada a poner en ventaja a los consumidores, los trabajadores y las pequeñas empresas. Muchos en el mundo empresarial se beneficiarán de esta orden ejecutiva, ya que pequeños grupos como proveedores y … [More]
What Small Business Owners Need to Know about the New Executive Order on Promoting Competition
by Edgar R. Olivo
On July 9, 2021, President Biden sign a wide-ranging executive order that promotes competition in markets across the United States economy and is meant to level the playing field for consumers, workers and smaller businesses. Many in the business world stand to benefit from this executive order as small groups like vendors and farmers have voiced support for it. The economy … [More]
