The American Dream is the idea that there is equal opportunity available to any American in America, allowing the highest aspirations and goals to be achieved. The American Dream was first defined by James Truslow Adams in 1931. He explained it as "that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to … [More]
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7 Ways Social Media Can Revitalize Small Business Competition
by Candie Guay
Economic impacts of the COVID-19 pandemic could very well continue to play out over decades. Change is a forerunner to growth and businesses across the nation were forced to pivot over the last two years. Perseverance was tested, resilience was built and the presence of small businesses on social media, or lack thereof, was noticed. Small businesses, which account for 99% of … [More]
Value of the Gen Z Workforce
inbusinessPHX.com
Dr. Tricia Groff, executive coach, psychologist and new author of the book Relational Genius: The High Achiever’s Guide to Soft-Skill Confidence in Leadership and Life, shares her take on the benefits companies can have by embracing Gen Z as they grow into the workforce. With both their perspective and the changes wrought by COVID-19 that can create uncertainty and anxiety in … [More]
Small Business Saturday Tips for Artists
by Catrina Kahler
Right now, shop owners are gearing up for Small Business Saturday, November 27th—which is only a few days away! According to the U.S. Chamber of Commerce, “for every dollar spent at a small business, American Express estimates an average of $0.67 stays in that business's local community.” Local artists, who are small business owners, might need some ideas on how to promote … [More]
Returning to the Job Market? 5 Tips to Leverage Your Skills and Find Fulfillment
inbusinessPHX.com
The good news for people looking for work is that a large labor shortage continues, and job seekers are gaining leverage as employers, struggling to fill openings, offer extra incentives. But those positive signs for workers wanting to re-enter the workforce don’t guarantee jobs that are a good fit, and an honest self-reassessment is necessary when weighing possibilities in … [More]
Is Your Boss a Grinch? How to Show Holiday Gratitude – and Retain Employees
inbusinessPHX.com
The holiday season is a reflective time, and as company leaders look back on the past year of challenges and accomplishments, it’s important that they show gratitude to their employees – and not make it a rare occurrence. Research has shown a strong correlation between employee recognition and employee retention. Specific to the holiday season, one survey found that about … [More]
‘For Sale By Owner’ Listings Tend to Be Used by Rural and Lower-Income Sellers, Says Report
Zillow
A recent report released by Zillow highlights trends in homes listed as "For Sale By Owner" (FSBO), which are advertised and sold directly by owners without enlisting the services of an agent. Over the past three years, FSBOs have made up 4-6% of all home listings nationally, which translated to roughly 63,000 homes for sale during September 2021. The research also found that … [More]
Should Your Business get Involved in Political Debate?
by Dr. Jennifer Charles
In today's political climate, where everyone is jumping in with an opinion about everything, it's tempting — as a business owner — to jump on trending topics. Jumping on a trending topic can mean exposure for your business that it might not have gotten otherwise. However, taking a stand might alienate specific customers. So, should your business get involved in the political … [More]
Did Your Customers Disappear? How to Get Them Back in 2022
inbusinessPHX.com
Perhaps orders are down, in-store traffic has hardly rebounded, revenues are frustratingly slow to return and employee spirits are in the tank as well. When customers go away and don’t come back, business owners and CEOs are left to scratch their heads as they try to figure out why. A probable culprit is that the business failed to maintain authentic customer and employee … [More]
Their Take: Arizona Technology Council Commends U.S. House for Passing BBBA
Arizona Technology Council
The US House passed President Biden’s Build Back Better Act (BBBA), heavily supported by the Arizona Technology Council, sending the jobs and climate measures to the U.S. Senate. The BBBA is the most significant investment in clean energy and remedies to counteract climate change in U.S. history. This vote is a major step on the path toward reducing the carbon pollution that … [More]
How to Help Employees Look Forward to Monday in a Hybrid Working World
inbusinessPHX.com
The rise of remote work has dramatically reshaped the way many companies conduct business, but at least one critical fact remains unchanged. Businesses that keep their team members engaged and excited about starting their work day are more successful, whether the work is in an office, remote or some hybrid of the two, says Adam Witty, author of Looking Forward to Monday: How … [More]
5 Ways to Boost Your Sales during the Thanksgiving Holiday
by Edgar R. Olivo
The Thanksgiving holiday is a great opportunity for small businesses to try to stand out. Daily advertisements remind us of the changing season, and creating awareness during this holiday will require some creative thinking. As the holiday fast approaches, it is time to start planning your marketing campaign to bring you the most customers during the season and beyond. Your … [More]
EN NEGOCIOS: 5 formas de aumentar sus ventas durante las vacaciones de Acción de Gracias
por Edgar R. Olivo
Las vacaciones de Acción de Gracias son una gran oportunidad para que las pequeñas empresas intenten destacarse. Los anuncios diarios nos recuerdan el cambio de estación, y crear conciencia durante estas vacaciones requerirá un poco de pensamiento creativo. A medida que se acercan las vacaciones, es hora de comenzar a planificar su campaña de marketing para atraer a la mayor … [More]
4 Ways Phoenix Benefits from the Infrastructure Bill
by IvyLee Rosario
This past weekend the commercial real estate industry welcomed the passing of the Infrastructure Investment and Jobs Act, which is providing $1.5 trillion for climate change protections, roads and bridges, electric grid updates, broadband and more. With the vast number of upgrades that will soon be taking place, what does this mean for individual metro performance? Here are … [More]
Automation versus Human Innovation: How to Engineer an Equitable Economy
inbusinessPHX.com
Are some companies moving closer to having more robots than employees? Recent studies indicate a trend in that direction. Research from Google Cloud shows two-thirds of manufacturers who use artificial intelligence in their day-to-day operations say that their reliance on AI is increasing. And a report from PwC predicts that by the mid-2030s, up to 30% of jobs could be … [More]
Tips for Staying Emotionally Well through the Holidays
inbusinessPHX.com
The holiday season can be stressful for millions of people. Not only are there pressures to travel and purchase gifts, but there’s more put on one’s plate than usual. This can lead to people spending a couple of months in an ongoing state of stress or overwhelm. The good news is that there are things people can do to help beat back the blues and combat stress all season … [More]
3 Ways to Take Your Company from Product-Focused to Customer-Centric
inbusinessPHX.com
Companies that focus on being customer-centric can position themselves better for success than companies that don’t. Research shows that customer-centric companies are 60% more profitable, people will spend 17% more for a good experience, and 76% of customers expect businesses to understand their needs. Dr. Debbie Qaqish, ForbesBook author of From Backroom to Boardroom: … [More]
How to Protect Your Small Business from Cybersecurity Attacks
By Robert J. Blaney, SBA Arizona District Director
Cybersecurity is the method or methods that business owners employ to protect their internet-connected systems, such as their hardware, software and/or other data systems, from unauthorized access. When the world was young, there were only a few ways to steal from an average person. Robbery, burglary, larceny and perhaps, even extortion, come to mind. In some cases, you … [More]
