We’ve been riding a year-long teeter-totter of AI stories in 2023. On one side, there is potential. We’ve seen what AI can offer by generating instant information and visual assets, eliminating redundant or tedious tasks and solving capacity issues. It can see unique trends and identify minute anomalies. On the other side, there is fear. Could AI lead to risky, unchecked … [More]
Optimizing Cloud Costs: 4 Keys to Ensuring the Most Value for Your Budget
Perhaps you are one of the business leaders considering moving your servers to “the cloud.” After doing due diligence, you choose a provider and consider the work complete. Right? Not quite. It’s not enough to handpick a provider. Whether it’s called cloud cost management, cloud optimization or a different term, it’s crucial to optimize costs by selecting the right products at … [More]
Why We Need Less Social Media and More Old-Fashioned Influence-Building
We live in an age where “influence” is quantified by superficial metrics like likes, shares, and retweets. But as PR professionals, we know there's more to it than social media numbers. True influence comes from making real connections, solving problems, and improving lives. Question is, in a world of short attention spans and seemingly shallow values, how do we build and … [More]
Bye-Bye Boss: Why Good Employees Leave and What to Do about It
“I can’t take it anymore! We’re short staffed, I’m killing myself to hold it together, nobody says thank you, so goodbye! Life is too short for this. I can work somewhere else.” “I was doing just fine working from home. Now they’re making us go back. Call me crazy, but spending three hours in the car doesn’t excite me. I’m updating my resume this afternoon.” “I’m not … [More]
Mastering Video Content Marketing: Preparation, Positioning, and Punch
Video content marketing is about story. The videos you create — live or recorded — must be in service of this story. Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules. It addresses the question of whether you need to be on … [More]
Here’s How to Protect Your Reputation When You’ve Done Something Wrong
In our hyper-connected world, the shadows of our past actions can loom large. Whether you had a much-regretted moment of infidelity or were arrested for (or worse, charged with) a crime many years ago, trust us: the internet knows. Heck, even that speeding ticket you got as a teenager can be pulled up from the digital depths within seconds. And if you’re a company, your past … [More]
The Science Behind a Winning Marketing Plan: Harnessing Data for Results
Big data has changed the way the world works. This has been true for years, of course, but the speed at which unprecedented volumes of information are being collected and analyzed requires organizations to constantly evolve their best practices. Consider that as of 2012, 2.5 exabytes of data were being created daily ― more data every second than the entire internet contained … [More]
IT Is the Best Sector to Invest In, New Study Reveals
IT is the best sector to invest in based on average returns, a new study reveals. The study, conducted by InvestinGoal.com, analysed the consistency, reliability, and average returns of all sectors that the companies within the S&P 500 index are divided into to identify the most lucrative investment opportunities. The IT sector comes in first place with an average return … [More]
Why Diversity Efforts Are Crucial: Seven Considerations for Business Leaders
You've no doubt likely heard the term diversity, equity and inclusion (or DEI), given such an increased and intense focus on the subject in the last few years. DEI programs, often led by human resources departments, are seen as offering valuable education and interactions and adding to an organization’s moral and ethical “compass.” But DEI efforts are also viewed as measures … [More]
City of Phoenix Installs XWing Converted Shipping Container Shelter at Washington Relief Shelter
The City of Phoenix, along with St. Vincent de Paul and Steel + Spark, installed an XWing modular shelter unit at the Washington Relief Shelter. The converted shipping containers provide a unique solution to offering more independent residents shelter in a more private setting. “We are continuously working to develop innovative solutions to end homelessness and create paths … [More]
