Perhaps you are one of the business leaders considering moving your servers to “the cloud.” After doing due diligence, you choose a provider and consider the work complete. Right? Not quite. It’s not enough to handpick a provider. Whether it’s called cloud cost management, cloud optimization or a different term, it’s crucial to optimize costs by selecting the right products at … [More]
Why We Need Less Social Media and More Old-Fashioned Influence-Building
We live in an age where “influence” is quantified by superficial metrics like likes, shares, and retweets. But as PR professionals, we know there's more to it than social media numbers. True influence comes from making real connections, solving problems, and improving lives. Question is, in a world of short attention spans and seemingly shallow values, how do we build and … [More]
Bye-Bye Boss: Why Good Employees Leave and What to Do about It
“I can’t take it anymore! We’re short staffed, I’m killing myself to hold it together, nobody says thank you, so goodbye! Life is too short for this. I can work somewhere else.” “I was doing just fine working from home. Now they’re making us go back. Call me crazy, but spending three hours in the car doesn’t excite me. I’m updating my resume this afternoon.” “I’m not … [More]
Mastering Video Content Marketing: Preparation, Positioning, and Punch
Video content marketing is about story. The videos you create — live or recorded — must be in service of this story. Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules. It addresses the question of whether you need to be on … [More]
Here’s How to Protect Your Reputation When You’ve Done Something Wrong
In our hyper-connected world, the shadows of our past actions can loom large. Whether you had a much-regretted moment of infidelity or were arrested for (or worse, charged with) a crime many years ago, trust us: the internet knows. Heck, even that speeding ticket you got as a teenager can be pulled up from the digital depths within seconds. And if you’re a company, your past … [More]
The Science Behind a Winning Marketing Plan: Harnessing Data for Results
Big data has changed the way the world works. This has been true for years, of course, but the speed at which unprecedented volumes of information are being collected and analyzed requires organizations to constantly evolve their best practices. Consider that as of 2012, 2.5 exabytes of data were being created daily ― more data every second than the entire internet contained … [More]
IT Is the Best Sector to Invest In, New Study Reveals
IT is the best sector to invest in based on average returns, a new study reveals. The study, conducted by InvestinGoal.com, analysed the consistency, reliability, and average returns of all sectors that the companies within the S&P 500 index are divided into to identify the most lucrative investment opportunities. The IT sector comes in first place with an average return … [More]
Why Diversity Efforts Are Crucial: Seven Considerations for Business Leaders
You've no doubt likely heard the term diversity, equity and inclusion (or DEI), given such an increased and intense focus on the subject in the last few years. DEI programs, often led by human resources departments, are seen as offering valuable education and interactions and adding to an organization’s moral and ethical “compass.” But DEI efforts are also viewed as measures … [More]
City of Phoenix Installs XWing Converted Shipping Container Shelter at Washington Relief Shelter
The City of Phoenix, along with St. Vincent de Paul and Steel + Spark, installed an XWing modular shelter unit at the Washington Relief Shelter. The converted shipping containers provide a unique solution to offering more independent residents shelter in a more private setting. “We are continuously working to develop innovative solutions to end homelessness and create paths … [More]
Digital Content: Seven Realities for Video in the 21st Century
There’s a gap in most digital content strategies. It is the how, what and where to use video. Google is partly to blame since they don’t index videos for search — and some workarounds do exist. But something else is going on. First, all video is video content. You are likely producing video content daily in the form of video meetings, podcasts (with video) and livestreams. A … [More]
New Shoes for Your Digital Identity: How to Revamp Your Online Presence and Stand Out!
In today's digital world, your online presence is crucial to the success of your business. Are you struggling to stand out among the competition? Regardless of your type of business or organization, it may be time to give your digital footprint a fresh update. In the same way, you would buy new shoes to step up your style or your game, it’s time to step up your online presence … [More]
Commercial and Multifamily Starts Declined in 5 of the Top 10 Metro Areas, Phoenix Down 21%
New data from Dodge Construction Network found that the value of commercial and multifamily construction starts across the top 10 metropolitan areas of the U.S. fell 10% in the first half of 2023, relative to that of 2022. Nationally, commercial and multifamily construction starts fell 14% on a year-to-date basis through June. Commercial and multifamily construction … [More]
Workday Microstressors Wearing You Down? Here’s How to Defuse Them
Do you typically come home from work feeling exhausted, depleted and demoralized? Have you ever wondered why? After all, it’s unlikely that anything went terribly wrong. When you look back over the day, you might recall a few minor headaches, some rapid-fire problem-solving and a handful of decisions made on the fly — in other words, just the wear and tear of daily business. So … [More]
It’s Not Just the Job, it’s the Job Culture: Three Important Takeaways toward Reducing Turnover
Having the specific skills for a particular job is important, but even the most qualified job applicant may not pan out if there is a poor “fit” between the position and the workplace. Whether one wants to call it job or corporate culture, work environment or “fit,” it’s not just what you do for a living, but also where you work that can play a strong role in success. And … [More]
CybeReady Research Shows Newer, Untrained Employees Pose Heightened Cyber Risk to Organizations
CybeReady, a global leader in security awareness training, has conducted extensive research based on millions of data points, accumulated from training enterprise employees over the past five years. According to CybeReady, the data reveals that new employees regularly show a propensity for higher-risk behaviors compared to veteran employees. The data coming out of CybeReady … [More]
How to Stay Safe during Extreme Heat: Safety Experts Provide Guidance for Arizona Workers
As Arizona workers face life-threatening dangers from extreme heat driven by climate change, Arizona-based safety experts from the National Council for Occupational Safety and Health are providing guidance to workers, unions, workers centers and advocates on how to prevent heat illness. “Federal law is crystal clear,” said Katelyn Parady, a Phoenix-based worker health and … [More]
Funds Available for Small Businesses to Go ‘Green’
As our country prepares to spend billions of dollars in new funding on environmental efforts, America is sitting on a gold mine in the fight against climate change, and we need to do something about it. The opportunity lies with small businesses. Many small-business owners want to be more environmentally friendly — and all are interested in saving money. Implementing … [More]
Chaos Isn’t a Bad Thing (and Eight Other Truths Leaders Need to Know)
Twenty-first-century leaders are no strangers to chaos — and the last few years have underscored that truth. We ride nonstop waves of disruption and uncertainty in various forms: supply-chain upheavals, staff shortages, changing attitudes about work, wildly shifting workplace demographics and ever-evolving technology. And that’s not even counting the chaos that comes with the … [More]
