HealthyVerify Certification: Getting America Open Again

by RaeAnne Marsh

HealthyVerify Certification helps businesses reduce the risk of workplace disease transmission and show the public they are going above and beyond what is expected by providing an independent third-party review and inspection process. The Scottsdale-based company was founded by Jordan Rose and Court Rich in March 2020, as businesses began facing COVID-19 lockdowns. “The … [More]

My Little Mascara Club: Making Mascara the Big Event

by RaeAnne Marsh

Christie Kerner believes there is one item that most women won’t go a day without: mascara. She founded My Little Mascara Club in 2019 with a mission is to help women feel better about themselves and life. “We do that by creating awesome mascara and happy moments,” Kerner says. “As a blonde, I have had a lifelong love of mascara. I found it hard to believe that we should … [More]

Scorpion Repel: Barrier against Access into Homes

by RaeAnne Marsh

Scorpion Repel is a revolutionary way to prevent Bark Scorpions from entering any home. The product is applied as a clear coat to a home’s exterior that stops scorpions from being able to climb and then enter the home. Scorpions are known as skilled climbers, and stopping their ability to climb the surface of a home makes entry impossible. The product also deters other insects … [More]

Gather Round: Table Goods for Celebrating Everyday Life

by RaeAnne Marsh

“Move over, unused fine china,” says Gather Round co-founder Amy Lopez. She and now-fiancé Chris Lee designed their affordable ceramic table goods to be microwave- and dishwasher-safe so “you can focus on the important things.” They launched their company in March and sold through their first collection, The Rim Collection, sooner than they’d anticipated. Lopez suggests the … [More]

App Aids Optometry Offices

by RaeAnne Marsh

Founded last year, Opti-Xpres provides a turnkey application and platform solution to optometrists and patients that links patient medical records with already existing office EHRs. The application allows doctors to customize an app for their office where patients can virtually schedule appointments, fill out paperwork, receive appointment reminders, integrate payment processes … [More]

Better Air, with a Delivery Schedule

by RaeAnne Marsh

Tru Filtered Air is a breathing company that sells air filters. “We produce custom, high-quality air filters, in any size, at one great price, delivered right to your front door precisely when it’s time to replace the old ones,” says David Zimmerman, who co-founded the company with Chris McConnell. One of Tru’s biggest differentiators is its unique subscription-based model … [More]

Nutritional Packaged Meals … and Now Upcycled Healthy Food for Pets

by RaeAnne Marsh

Franchesca Gonzales left the banking industry four years ago to start Fuel To Fit, a health-driven meal prep company that is now one of the longest-standing and fastest-growing meal prep companies in the Valley. Each meal is prepared using high-quality ingredients with macros and nutritional content in mind, and guests can customize their orders to be dairy-free; beef-, fish- … [More]

Pizza Oven on a Roll

by RaeAnne Marsh

Founded by Arin Finger earlier this year, in the very thick of COVID-19 closures, Dough Riders is a mobile wood-fired pizza company that “comes to you” to “deliver” fresh fired pizza, salads and desserts on demand. Using an 800-degree oven, Dough Riders provides a visual presentation with each order. Pizzas are served fresh in less than two minutes, and guests can enjoy … [More]

Mythion Games: Monthly Adventures in Interactive and Nostalgic Fiction 

by RaeAnne Marsh

Mythion Games was founded last year as an independent game development company focused on the continued development and growth of the mobile, multi-player, interactive fiction game Mythion Adventures. “Our goal is to bring the genre of interactive fiction to the next generation of players, while stoking the nostalgia of those who have been fans since the beginning,” says Kyle … [More]

Marketing Agency Founded on Motherhood’s Rich Range of Skill Sets

by RaeAnne Marsh

E Squared Marketing is a boutique digital marketing agency founded and operated by a team of powerhouse women who bring a personal touch to everything they do. The “all women” approach was and remains a central principle for founder and owner Ashley Richards, who sees motherhood as providing the requisite job experience for employment and championed work-from-home long before … [More]

Ninja Focus Platform Aims Mindfulness Benefits to Kids

by Praveen Mamnani

Founded in Spring 2019, Ninja Focus is a mindfulness SaaS platform designed for kids age 3–12 to improve sleep, enhance focus, regulate emotions and encourage positive behavior. Our mission is to have kids around the world be mindful and become more compassionate at an early age. We want to provide a tool for parents in helping their kids self-regulate emotions and drive … [More]

Online Dealty, Inc. Benefits Homebuyers, Sellers and Agents

by RaeAnne Marsh

Designed to benefit sellers, buyers, iBuyers and home builders as well as real estate agents, Dealty is a marketplace application disrupting and reshaping the real estate industry with a transparent open architecture platform posting homes for sale from all sources and providing all the tools and services needed to go from listed to closed. Founded in 2018, Dealty provides … [More]

ROOM8 Enables Co-Living Search while Social Distancing

by RaeAnne Marsh

Mere months after ROOM8 launched its app to optimize co-living through roommate matching and apartment search services, the emergence of COVID-19 gave it new purpose. Modifications added in April to the features of last October’s launch help users navigate the intimate process of vetting potential roommates and looking for apartments virtually from the comfort and safety of … [More]

Hook & Hunt Offers Top Brands at Lower Prices

by RaeAnne Marsh

Founding her company in February of this year, Mary Hampton was just in time for the COVID-19-induced general economic slowdown. She incorporated specific operations — some at the last minute — to fortify her online model. Hook & Hunt is a resale company of new, brand name products that are “the latest and greatest items people need, want and love at an unbelievably … [More]

LifeGuides Models Well-Being Business on Gig Economy

by RaeAnne Marsh

LifeGuides was created to fill what founder Mark Donohue recognized as a massive hole in corporate well-being programs by proactively providing peer-to-peer support for employees going through daily stresses and big life challenges, aiming to prevent those stresses turning into mental health issues and illness causing loss of productivity, presenteeism and absenteeism. “It … [More]

US Dental Triage Eases Stress on Healthcare System

by RaeAnne Marsh

In March of 2020, Michael Bonanno — CEO of Performance Partners and Virtual Support Solutions — realized that his business could either pivot or perish as a result of COVID-19. He knew dental clinics were struggling to stay open across the country due to practices being limited to emergencies only, and that there was an influx of people visiting the hospital with a dental … [More]

SmartGurlz Sparks Passion in Computer Sci

by Mike Hunter

Appearing on ABC’s “Shark Tank” earlier this year, SmartGurlz founder Sharmi Albrechtsen beat out 40,000 other entrepreneurs and negotiated with guest “shark” Richard Branson before closing a deal with Daymond John on her line of groundbreaking toys that use an award-winning robotics platform to teach basic coding skills to girls as young as six years old.  “Many girls’ toys … [More]

Driving Arizona’s Startup Community from Behind the Generosity Flywheel

by Brandon Clarke

Five years ago, StartupAZ Foundation was nothing more than a shared vision among a group of entrepreneurs and community leaders who believed our ecosystem could be so much more. We wanted to create something that would empower local entrepreneurs to grow, give back and positively impact the state — and simultaneously begin to shift Arizona’s economy away from the volatile real … [More]

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events