Selling to the C-Suite, Second Edition

Benjamin Little

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. This second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process.

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top
Authors: Nicholas A.C. Read and Stephen J. Bistritz, ED.D
Publisher: McGraw-Hill Education; 2nd edition
On shelves: 2/23/2018
288 pages
$32

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