Marketing is constantly evolving and changing, with new tactics, new platforms and new generational nuances to understand and explore. Most marketers know that staying stagnant or tone deaf to trends can break a brand, but it’s a challenge to keep up. Alexis Krisay and I have found a unique way to bring our own passion for the marketing antics and stunts that brands from around … [More]
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Putting Business Superpowers to Use in Times of Need
inbusinessPHX.com
Airbnb saw an opportunity to render support when turmoil spread across Afghanistan as the U.S. announced withdrawal of military forces. The company offered to temporarily house as many as 20,000 Afghan refugees globally, with Airbnb’s chief executive expressing hope that others would be inspired to follow the company’s lead. The move was just one example of how many … [More]
How to Keep Customers Engaged, Instead of Enraged, during Supply-Chain Issues
inbusinessPHX.com
Supply chain issues, an ongoing disruption caused by the COVID-19 pandemic, are expected to impact holiday shoppers this year. And at a time when companies annually hope for a significant uptick in revenue, marketers need to be on top of their game to keep customers engaged, informed, and interested. While modern technological tools such as websites, chatbots, and social … [More]
The 3 C’s of DEI Data and How to Avoid Them
by Lisa Apolinski
Diversity, equity and inclusion are becoming an increasing focus in many facets of life. A simple example of these three key areas can be applied to a classroom and a student’s birthday party. Diversity is everyone in the class is invited to the party. Equity is everyone receives the same party favor and same size of birthday cake. Inclusion is everyone has the opportunity to … [More]
What HR Professionals Need to Know about HR Tech
by Tomas Laurinavicius
HR technology refers to the many different kinds of apps, software and online tools that allow already established and aspiring businesses alike to properly manage their staff in a fairer, more efficient way by tackling virtually every single aspect of human resources. The importance of technology in this particular field should not be understated at all; it involves … [More]
3 Ways to Take Your Company from Product-Focused to Customer-Centric
Rick McCartney
Companies that focus on being customer-centric can position themselves better for success than companies that don’t. Research shows that customer-centric companies are 60% more profitable, people will spend 17% more for a good experience, and 76% of customers expect businesses to understand their needs. Dr. Debbie Qaqish, ForbesBook author of From Backroom to Boardroom: … [More]
Yes, You Really Need to Learn How to Say No; Here’s Why
inbusinessPHX.com
The demands on your time can be overwhelming – and yet instead of easing up, they keep coming as seemingly everyone has a request. Maybe it's an organization that needs volunteers for an upcoming event – yet again. Perhaps it’s your boss, who comes to you first because you always pitch in while others beg out of additional assignments. Or it could be a close friend who needs … [More]
EN NEGOCIOS: Cómo hacer crecer su negocio trabajando en el negocio, no dentro de él
por Edgar R. Olivo
Iniciar un negocio es un acto de fe en el que muchos profesionales se embarcan para perseguir un sueño como ser su propio jefe, lograr la independencia financiera o dejar una huella positiva en el mundo. Pero, a medida que más empleados dejan sus trabajos en el mercado laboral actual para convertirse en empresarios, también deben enfrentar la cruda realidad de que no todas las … [More]
How to Grow Your Business by Working On It, Not In It
by Edgar R. Olivo
Starting a business is a leap of faith that many professionals embark on to chase a dream such as being your own boss, achieving financial independence or leaving a positive mark in the world. But, as more employees are leaving their jobs in the current labor market to become entrepreneurs, they also must face the stark reality that not all businesses make it past their first … [More]
With Rising Number of Cyberattacks, Businesses Have to Know How to Handle IP Address Abuse
IXPO
Cyberattacks have been on a worrying upward trend, especially in recent months. A number of New Zealand’s banking and postal services have been hit by distributed denial-of-service (DDoS) attacks, rendering the services inaccessible and causing outrage among their customers, and Russia’s tech giant Yandex has fallen victim to the largest known DDoS attack to date. With the … [More]
How to Live and Lead from a Place of Balance and Authenticity
inbusinessPHX.com
You’re on the perfect career trajectory. You live in a dream home with a view. You have a beautiful family, and your Insta is populated with pix from exotic locations around the world. Everything — at least on the surface — screams success. Inside, a battle wages. You’re supposed to be on cloud nine. Instead, you’re burned out, disconnected and just going through the motions. … [More]
5 Ways Entrepreneurs Can Push Forward During Difficult Times
inbusinessPHX.com
Many entrepreneurs discover that building a business brings difficult challenges, which in turn require resilience to overcome. But simply having the capacity to recover and keep going doesn’t always lead to better results. Resilience in the context of long-term business success also means learning from past difficulties and, as a result, changing direction to the right … [More]
In the Dark on Digital Transformation: Industry Leaders Need to Embrace It, But Do They Understand It?
inbusinessPHX.com
When his company surveyed business and IT leaders worldwide, Sri Manchala was taken aback about how they were dealing with the urgent need for digital transformation. Not only were most business leaders unprepared to drive a digital transformation, many failed to grasp even what the expression means. “We anticipated that some people might not understand the term, but not … [More]
China’s Authorities Push to Accelerate IPv6 Adoption: Should Other Countries Take Note?
IXPO
In a bid to stay ahead in the fierce global tech race, China has set a goal of running a single-stack IPv6 network by 2030. To achieve this goal of having a single IPv6 networking stack for the nation, authorities have issued time-specific milestones to relevant agencies and operators within the Chinese … [More]
10 Critical Behaviors That Build Employee Trust In CEOs
by David Friedman
Many CEOs know that a lack of trust is a threat to their organization’s growth. But most have done little to increase trust, primarily because they aren’t sure where to start. To make trust a mainstay of their organization, leaders need to reinforce it into their company culture. David Friedman, lists 10 critical behaviors that build employee trust in CEOs: 1. HONOR … [More]
EN NEGOCIOS: ¿Por qué Residuo Cero? Los negocios pueden beneficiar a nuestra economía y nuestro medio ambiente
por Edgar R. Olivo
La práctica de estrategias de residuo cero (conocido como Zero Waste en inglés) a través de nuestra cadena de suministro tiene efectos profundos en nuestra economía y el medio ambiente. Aunque muchas de las corporaciones más grandes de Estados Unidos han dedicado recursos para abordar el residuo de su negocio, ¿están las pequeñas empresas conscientes de las oportunidades para … [More]
Why Zero Waste? Businesses Can Benefit Our Economy and Environment
by Edgar R. Olivo
Practicing zero waste strategies through our supply chain has profound effects on our economy and environment. Many of the largest corporations in America have dedicated resources to tackle their business waste; are small businesses aware of the opportunities to practice zero waste? Recycling matters, and while strides have been made with composting and recycling in the U.S. … [More]
Heading Back to Work at the Office? Here’s How to Ease Tension
inbusinessPHX.com
As the COVID-19 pandemic continues, complicated by the Delta variant, more employees are being called back to the office and many are not happy about it. A survey by GoodHire found that 45% of workers would either quit or start a remote job search if required to return to their office full-time. And 68% said they would choose remote work over in-office work. The two-part … [More]
