Consumers perceive diverse organizations to be moral organizations, new research indicates, and the perception can affect consumer behavior. When people see diversity in a corporate team, they’re more likely to believe the team behaves in a moral fashion, according to research conducted by by Ajay Kalra, the Herbert S. Autrey Professor of Marketing at the Jones Graduate … [More]
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The U.S. Labor Shortage: Top 5 Reasons to Partner with a Facilities Management Company
by Eric Roudi
If your business is struggling to hire and retain good workers this year, then you’re not alone. We are amid one of the worst labor shortages the U.S. has seen in decades. With little indication that conditions are improving, many business owners have been forced to overburden employees, keep lackluster staff, and even reduce output in response to the COVID-19 pandemic. These … [More]
6 Fundamentals of Becoming a Successful Franchise Owner
inbusinessPHX.com
Are you ready to quit your 9-5 job and be your own boss? Do you want a career that fits the lifestyle that you truly want to live, not figure out how to make your ideal lifestyle work with your current profession? Rather than try to come up with a whole new business idea, there is another fantastic way that you and other entrepreneurial-minded folk can manage your own … [More]
Their Take: Public Option, Medicare Expansion Threatens Access, Affordability
Arizona Association of Health Underwriters
Proposals in Washington to overhaul our nation’s health care system and move it toward a more government-controlled model would have a debilitating impact on the private insurance market, threatening to increase costs and reduce access for vulnerable Arizonans. Instead of pushing for reckless expansion of Medicare or a public option, Congress should focus on bringing down … [More]
Top 6 Accounting Trends to Pay Attention to in 2021 and Beyond
by Phil Cord
Today, ever-evolving technology has become an essential component of many business operations, including the accounting and finance sector. Technology has already changed manual bookkeeping, affecting how companies deal with cash flows, taxes, invoices, receipts, data management, bank reconciliations, payrolls and more. While certain technical advancements in the accounting … [More]
The Work of a Leader: 5 Practices That Transform People and Results
by Edgar R. Olivo
What do leaders do? Leadership is a quality many people can agree is admirable and desired. It is a skill that is developed in life by personal or professional experiences, by intentional design or not. Think of two leaders, whom you admire and respect. What do they do that is so different from others? What traits do they have that help them achieve great results? Chances are, … [More]
EN NEGOCIOS: El trabajo de un líder: 5 prácticas que transforman a las personas y los resultados
por Edgar R. Olivo
¿Qué hacen los líderes? El liderazgo es una cualidad en la que muchas personas están de acuerdo en que es admirable y deseada. Es una habilidad que se desarrolla en la vida por experiencias personales o profesionales, por diseño intencional o no. Piense en dos líderes a quienes admira y respeta. ¿Qué hacen que sea tan diferente a los demás? ¿Qué rasgos tienen que les ayuden a … [More]
Trying to Find Your ‘Why’? Maybe You Should Concentrate on Your ‘When’
inbusinessPHX.com
It’s become a truism in some circles that the road to success and fulfillment involves finding your “why.” Once you’ve found that “why,” the thinking goes, you are on your way to purpose and fulfillment. But perhaps latching onto your “why” actually involves discovering your “when.” Maybe “when” we exist on the continuum of our journey is what provides the key to … [More]
How to Make Your Story Matter to Others
by Adam Witty
Chances are, if you think your story’s worth telling, it probably is. After all, humans are drawn to stories more than any other narrative form. Studies have shown that people are twenty-two times more likely to remember stories than they are facts and figures alone. That’s why marketing is rooted in storytelling—and any successful brand you can think of has a compelling tale … [More]
Will It Stick?
by Melissa DiGianfilippo
Marketing is constantly evolving and changing, with new tactics, new platforms and new generational nuances to understand and explore. Most marketers know that staying stagnant or tone deaf to trends can break a brand, but it’s a challenge to keep up. Alexis Krisay and I have found a unique way to bring our own passion for the marketing antics and stunts that brands from around … [More]
Putting Business Superpowers to Use in Times of Need
inbusinessPHX.com
Airbnb saw an opportunity to render support when turmoil spread across Afghanistan as the U.S. announced withdrawal of military forces. The company offered to temporarily house as many as 20,000 Afghan refugees globally, with Airbnb’s chief executive expressing hope that others would be inspired to follow the company’s lead. The move was just one example of how many … [More]
How to Keep Customers Engaged, Instead of Enraged, during Supply-Chain Issues
inbusinessPHX.com
Supply chain issues, an ongoing disruption caused by the COVID-19 pandemic, are expected to impact holiday shoppers this year. And at a time when companies annually hope for a significant uptick in revenue, marketers need to be on top of their game to keep customers engaged, informed, and interested. While modern technological tools such as websites, chatbots, and social … [More]
The 3 C’s of DEI Data and How to Avoid Them
by Lisa Apolinski
Diversity, equity and inclusion are becoming an increasing focus in many facets of life. A simple example of these three key areas can be applied to a classroom and a student’s birthday party. Diversity is everyone in the class is invited to the party. Equity is everyone receives the same party favor and same size of birthday cake. Inclusion is everyone has the opportunity to … [More]
What HR Professionals Need to Know about HR Tech
by Tomas Laurinavicius
HR technology refers to the many different kinds of apps, software and online tools that allow already established and aspiring businesses alike to properly manage their staff in a fairer, more efficient way by tackling virtually every single aspect of human resources. The importance of technology in this particular field should not be understated at all; it involves … [More]
3 Ways to Take Your Company from Product-Focused to Customer-Centric
Rick McCartney
Companies that focus on being customer-centric can position themselves better for success than companies that don’t. Research shows that customer-centric companies are 60% more profitable, people will spend 17% more for a good experience, and 76% of customers expect businesses to understand their needs. Dr. Debbie Qaqish, ForbesBook author of From Backroom to Boardroom: … [More]
Yes, You Really Need to Learn How to Say No; Here’s Why
inbusinessPHX.com
The demands on your time can be overwhelming – and yet instead of easing up, they keep coming as seemingly everyone has a request. Maybe it's an organization that needs volunteers for an upcoming event – yet again. Perhaps it’s your boss, who comes to you first because you always pitch in while others beg out of additional assignments. Or it could be a close friend who needs … [More]
EN NEGOCIOS: Cómo hacer crecer su negocio trabajando en el negocio, no dentro de él
por Edgar R. Olivo
Iniciar un negocio es un acto de fe en el que muchos profesionales se embarcan para perseguir un sueño como ser su propio jefe, lograr la independencia financiera o dejar una huella positiva en el mundo. Pero, a medida que más empleados dejan sus trabajos en el mercado laboral actual para convertirse en empresarios, también deben enfrentar la cruda realidad de que no todas las … [More]
How to Grow Your Business by Working On It, Not In It
by Edgar R. Olivo
Starting a business is a leap of faith that many professionals embark on to chase a dream such as being your own boss, achieving financial independence or leaving a positive mark in the world. But, as more employees are leaving their jobs in the current labor market to become entrepreneurs, they also must face the stark reality that not all businesses make it past their first … [More]
