Better Exposure through Involvement

by Suzanne Lanctot

There are many reasons to join a professional association related to your industry or field of expertise. Some join to build their resume and increase their marketability. Others join to take advantage of professional development and members-only benefits. And still others join to network and connect with other professionals. So after you’ve paid your membership dues, how do … [More]

Chamber Celebrates Two Great Women at Annual Women In Leadership Luncheon

by Rick Kidder

On February 12, the Scottsdale Area Chamber of Commerce hosted a signature event, the second annual Women In Leadership luncheon at Silverleaf Club. The sell-out crowd was treated to the remarkable and inspiring story of two of Scottsdale’s brightest stars, Sara O’Meara and Yvonne Fedderson, the founders of Childhelp USA, one of America’s premier nonprofits dedicated to the … [More]

Get Noticed and Make an Impact with Events

by Christie Cothrun

Do you need foot traffic in your business? Do you need more exposure? Do you want to become more active in your local community? If you answered yes to any of these questions, then hosting an event may be a wise investment for you. You might hold an event at your business in order to celebrate with your customers (such as for an anniversary or customer appreciation), as a … [More]

Scottsdale Forward Once Again Shows Business Leadership

by Rick Kidder

By the time of this magazine’s publication, the Chamber will have staged its signature event: Scottsdale Forward, sponsored by SRP. The annual economic development symposium attracts more than 200 Valley business leaders and tackles challenging and positive aspects of economic development in Scottsdale and the valley. Scottsdale Forward sprang from the landmark initiative, … [More]

Ori Eisen: Sharing the Cure for Online Fraud

by Joe Bardin

In ten years, Ori Eisen, founder of 41st Parameter, took his Internet-fraud-fighting company from zero revenue to $25 million with $80 million worth of backlog orders already in place and a sale to Experian, the global information services conglomerate, for $324 million. But the decision to go out on his own was not an easy one. As head of fraud detection at American … [More]

Corporate Partner Spotlight

by Sharon Bondurant

Member name: Sharon Bondurant Business name: Tech Finders What this business offers: We offer customized staffing solutions for small to large companies throughout Arizona. We find the staff talent that you can’t find on your own! Whether the need is to find a short-term contract person to assist with a project, or a long-term direct-hire employee, we can find the … [More]

City of Scottsdale Launches New Business Attraction Web Site

by Rick Kidder

The City of Scottsdale’s Economic Development department has developed and launched a new Web presence called ChooseScottsdale.com, a comprehensive business attraction resource designed to help businesses and site selectors do the right thing — Choose Scottsdale! The new website provides a vast array of data, narrative and images to help position Scottsdale as the place for … [More]

How to Integrate Marketing and Public Relations

By Tara Michelle Hustedde

Most businesses want to find a way to leverage the power of publicity. But before you click the “send” button on that email with your press release, you need to quiz yourself on your marketing readiness. For example: Do my employees understand the company brand, mission and vision? Has sales training been conducted? Is our website user-friendly? Are our print … [More]

Law Firm Adds Business Training for Employees Turning Partner

by RaeAnne Marsh

Running a business requires a broader view and skill set than just working for it. This is why a few of the newly named directors at the Phoenix office of Fennemore Craig decided to do something to better qualify themselves for their decision-making role as shareholders of the law firm. “We go from law school to practicing law. There’s no business education. Yet when we … [More]

Individual Partner Spotlight

by Sara Korn

Member name: Sara Korn Business name: Marketing Communications Freelance Writer What your business offers: Marketing copy for both print and online. Website copy, blog posts, postcards, flyers — whatever you need. Graphic design, website audits, social media, and SEO services also provided where there’s a good fit with the project. Business contact info: 2307 E. Pecan … [More]