“Celebrating talented women inspires girls to be future community and business leaders, and shows us what’s possible when we support women in achieving their goals.” Partner and head of Phoenix law firm Coppersmith Brockelman’s Election and Political Law practice, Roopali Desai is a leading election lawyer in Arizona. She advises clients on all aspects of election law, … [More]
Kristin Atwell Ford
“It’s humbling to be recognized with so many creative, resourceful, tenacious women in our community. I’m grateful for the celebration of our work and our stories.” Emmy® Award-winning filmmaker Kristin Atwell Ford has been trusted with our state’s most formative stories and tells them with the intent of making our community stronger. Water is a subject that flows through … [More]
Arjelia Gomez
“Driving change and innovation is a challenge and a gift. There is no better place to lead than in the nonprofit sector.” Arjelia “Argie” Gomez is an experienced and well-respected leader in the nonprofit sector and a champion for people and organizations to work together to take action on behalf of youth and other at-risk populations. She is the president and chief … [More]
Diana L. Gregory
“Leaders need followers, so this honor acknowledges not only me, but also volunteers, partners and donors who provide nutritious food to over 10,000 seniors and veterans annually.” No stranger to challenges, Diana Gregory was raised in the Pruitt-Igoe housing projects in St. Louis, Mo. Her parents taught her that it is not where you live but what lives in you that determines … [More]
Dr. Heidi Jannenga
“The Women of Achievement Award is inspiring because it recognizes the amazing women impacting Arizona and the meaningful work we do to shape our community and future.” Heidi Jannenga, PT, DPT, ATC, is the co-founder and chief clinical officer of WebPT, the leading software solution for physical, occupational, and speech therapists. As a member of the board and senior … [More]
Dr. Brenda LaTowsky
“I am honored to stand as an example that, for young women, anything you aspire to is possible regardless of where you grew up or your economic background.” Brenda LaTowsky, M.D., grew up on a small family farm in Nebraska and attended the University of Nebraska Medical College, graduating amongst the top in her class. During that time, she was selected for the prestigious … [More]
Cionne McCarthy
“I needed a career where my work mattered. The word ‘home’ is powerful. It conjures unique images and emotions in all of us. Matching people with the homes of their dreams that stir those magnificent images and feelings has been and continues to be a work of love for me every day.” Cionne McCarthy is a consummate real estate professional, leader and humanitarian who has … [More]
Julia Meyerson
“Moments in time like this allow for a brief pause – celebrate successes, step back, and reflect on what our entire team has accomplished.” Julia Meyerson solidified her commitment to education as a Teach For America corps member in the South Bronx, where she taught first grade for two years. Realizing the tremendous impact of state and local policy on transforming … [More]
Julia C. Patrick
"All women are working women and unfortunately not as privileged as I have been. Great female leaders, such as Linda M. Herold, have been standing beside me and behind me — pushing me forward. They have prodded me when I didn’t think I could do it and they tempered me when I was far too boastful. While I may be honored with the In Business Woman of Acheivement, it is all the … [More]
Paige Rothermel
“I am honored to be recognized as one of this year’s Women of Achievement. This past year and a half has been challenging for us all, and I’m proud to contribute to and make a difference in the overall health of our state, alongside many of my Blue Cross Blue Shield of Arizona colleagues.” As the chief operating officer for Blue Cross Blue Shield of Arizona, Paige Rothermel … [More]
Trish Stark
“This award is important to me because it reminds me how many amazing women have inspired and helped me along the way. I am eternally grateful to them.” Trish Stark is managing director for First Western Trust, Scottsdale, a boutique financial services company whose clients are high net worth, entrepreneurial and, in many cases, self-made. She is responsible for developing, … [More]
Kelly Zitlow
“Being recognized is truly an honor because it serves as an important reminder that women leaders can positively impact their communities and even the world.” For more than 25 years, Kelly Zitlow has built her award-winning, highly respected career as a vice president and Certified Mortgage Planning Specialist® on earning the trust of her clients and partners by providing … [More]
4 Key Marketing Questions Every Business Must First Answer
There are several questions businesses should answer before beginning any form of post-COVID marketing. The first question that a company needs to address is whether the business is truly ready to be marketed. As we know, many businesses post-COVID are currently struggling with staffing and product scarcity. Marketing before the business is ready can be considered … [More]
Now Is the Time to Seize Opportunity
Has there ever been a better time in recent history to turn the page? A new chapter is upon us, and the greater business community is — finally — focused more on seizing opportunity than crisis mitigation or maintaining status quo. The collective desire to move forward is clear. Yet, this desire comes also with its own set of challenges. How to move forward, which marketing … [More]
Tapping into the Market’s Changed Expectations
Businesses have undergone tremendous setbacks as a result of the pandemic. Marketing was the least of a company’s worries, but now, as businesses begin to reevaluate and attempt to recover, it’s important to think about how to navigate the new marketplace with changing consumer behaviors, preferences and loyalty. There are a few things to consider when it comes to marketing in … [More]
How Marketers Can React, Reengage and Reemerge in a Post-COVID World
Last year, as anxiety surrounding the pandemic was at its peak, the term “pivot” became all-too-common — and oversimplified — guidance for brands eager to navigate the ever-shifting crisis. And while the term itself became overused, the core of that principle remains to this day: To weather such dramatic change (pandemic or not), companies must evolve to be more nimble, … [More]
2021 Is a Reset Year, and Opportunity Is Pounding on the Door
In every type of downturn, the first thing businesses do is cut their marketing budget. We’d already anticipated that a recession would begin during 2020. We posted a premium download about “How to Market in a Recession” quite early in the year, stressing the importance of businesses sticking with their marketing efforts during bad times, but nobody could have anticipated the … [More]
Reigniting the Marketing Engine in a Post-Pandemic World
Being seen and heard is a necessary part of running a successful business. However, 2020 all but halted some companies’ outreach and impacted marketing budgets across the world. As businesses reemerge, branding and awareness are crucial in letting the public know a company is still open for business. What are some of those first steps when restarting the marketing wheel? … [More]
