My Secrets to Success: Negotiate, Close, Repeat

by Ronit Urman

Why is there a gender pay gap? Could it be that 68 percent of women accept a salary without further negotiation? This figure is real and comes from Katie Donovan of Equal Pay Negotiations. This gap often drives women, such as those in NAWBO, to own their own businesses. And yet, we return to the fact that, in business, negotiation is necessary. Most business owners’ success … [More]

Five Extraordinary Leadership Lessons from Wonder Woman

by Jean Briese

Here are five extraordinary leadership lessons we learn from Wonder Woman. “You have been my greatest love.” A young Diana watches with excitement as General Antiope puts the Amazons through rigorous training. A young girl, Diana knows this is her calling, Despite being told “no” numerous times by the very people she loves and respects, she is drawn to the training. She … [More]

Digital Marketing Today

by Julie Cook

So you have a company website. Good for you!! Now you are thinking, “Whew, the work is over.” This is just the beginning. You have to get your business found by your ideal client/customer. Back in 2000 when we started our company, essentially all you had to do was have a website and life was simple. “Look at me, my company has a website,” and now all you had to do was print … [More]

Three Ways Women Can Stand Out from the Crowd

by Cindy Gordon

Humility may be the greatest roadblock to closing the income gap between women and men. If women tooted their horns, asked for salaries that represent their worth (and sometimes even more) and held the same level of self-esteem men do, they would probably be outperforming their male counterparts in all areas of business. Here are three ways women can start gaining the … [More]

What Is Your Perspective Costing You?

by Angela Garmon

“It is a matter of perspective,” I recently shared with a client. “You can either choose to continue seeing and doing things your way or you can shift the status quo and ask your team their thoughts.”  Recently, I was loading items into the back of my SUV. Initially, the truck was parked across the street from the house. After the first trip, I thought, “Angela, work … [More]

The Secret to Getting More Referrals in 2019

by Victoria Trafton

A client started working with me because she was frustrated with the fact that she had invested years in networking and wasn’t getting the business she thought she would get. As a result of more than five years of intense effort, her results were:  lots of deep relationships with quality business owners,a fantastic reputation as an expert in her field,the satisfaction … [More]

Protect Your Business Against Fraud

by Veronica Archer

Early in my business banking career, I encountered a client who had me evaluate her financials because she had cash flow issues. This is a common enough business problem, and there are different ways to address it. This client operated a successful, established business but constantly had overdrafts on her account. Again, this isn’t an unusual business scenario, so there … [More]

Want a Board Seat? Earn It.

by Ronit Urman

I have never taken the easy path. Not when I immigrated at age 16 from Israel. Not when I began my career in commercial real estate as one of the only women in the industry. Not when I took the helm of National Association of Women Business Owners this past June. So it’s no surprise for those who know me that I am not in favor of the proposed legislation in California to … [More]

First Impressions Matter

by Barbara Chatzkel

You have only one chance to make a first impression. Decisions about doing business with you or trusting you are made almost instantaneously. As a business person, much of your day is spent giving and receiving information. But what first impression are you giving and why is it important?  Research findings show that: People form their first impression of you very … [More]

Hired the Wrong Website Person? 

by Brandy Lawson

You’re not alone if you’ve hired the less-than-perfect (okay, maybe completely wrong) person to work on your website, help with getting found on Google or run your social media. It sucks. It’s frustrating. But it doesn’t have to be that way. When it comes to choosing the perfect digital marketing partner, there has to be a fit. Not just the basic … [More]

Now Is NOT the Time for ‘Business as Usual’

by Ali Brown 

Recently, I sent out an email to my clients urging them to make one simple change. I asked them to stop trying to be normal.  Why? If you’re having challenges in your business right now, or if you’re hitting up against something again and again, it’s likely due to the fact that you are trying to do business as usual. Even if things are going well for you right now, … [More]

Engage Your Workers, Increase Your Productivity

by Wendy McLellan

Do your workers seem bored and listless, as if they’re just going through the motions? “Yeah,” you say, “but I can’t do anything about it. Work is work. At least they get a paycheck.” But all work — or at least all workplaces — are not created equal. Whether or not you think you should have to engage your workers, you do. Engaged workers are more efficient workers, according … [More]

Today’s War for Talent – How Do You Keep Your Best Employees?

by Laurie D. Battaglia

The meeting was unexpected — your right-hand person, the one you’ve been grooming to take on your role someday, just gave notice.  You didn’t see it coming. She seemed happy at work. As a matter of fact, she told you so in the last one-on-one meeting two months ago.  She was recruited on LinkedIn, by a competitor who made her an offer she couldn’t refuse. And now you have … [More]

What Leadership Style Propels Your Success? 

by Cindy Gordon

Spending many years of my professional life in a very male-dominated industry — public accounting — then opening my own business as a leadership development and business coach, I have become very aware of two prominent leadership styles in the business world. Both have their merit. However, to build a highly successful business, leaders can’t always rely on one approach to … [More]

My new adventure: 2018-19 NAWBO Phoenix President 

by Ronit Urman

It is with great honor that I accepted the role of 2018-2019 NAWBO Phoenix President.  I’m excited to lead our chapter into a great year as we align with the NAWBO mission: “Strengthen the wealth-creating capacity of our members and promote economic development; create innovative and effective changes in the business culture; build strategic alliances, coalitions, and … [More]

Creating a Winning Team

by Jean Briese

“Winning is not a sometime thing; it’s an all the time thing. You don’t win once in a while... you don’t do things right once in a while... you do them right all the time. Winning is habit. Unfortunately, so is losing.” —Vince Lombardi America loses $360 billion annually due to an unmotivated work group. The same study shows that engaged employees are 43 percent more … [More]

What to Do When a Family Crisis Affects Your Business 

by Selina Schuh

As business owners, we tend to live and breathe our business. However, sometimes crises hit in other areas of our lives. How we manage our energy and attention in these times can make or break our business.  Recently, my father, who lives in Europe, was unexpectedly diagnosed with a terminal illness. This meant talking to family and caregivers during my most productive … [More]

Do Your Employees Have Your Back? Create a Culture of Engagement.

by Cindy Gordon

Wouldn’t it be wonderful to take a month-long vacation from your business and know that your employees were taking care of everything the way you would? Imagine relaxing on a beach or sightseeing through Europe and not checking your text, emails or phone messages because your employees have your back! According to Gallup’s 2017 State of the American Workplace report, only 30 … [More]

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