News from Global Chamber

by Global Chamber®

Chapters on Every Continent With chapters on every continent, Global Chamber® offers members the ability to be connected to someone you know, like and trust in every region of the world. Do business in one metro? Join a local chamber. Do business across metros? Join the growing number! —Kim Bridges, marketing manager at Global Chamber® Growing to 500 Metros We’ve … [More]

Looking Beyond to Find Your Customers

by Rick Murray

Global is the new buzz word in business. For most of us, the idea of going global seems like a lot of effort and time — both of which are in short supply. Add to it the risk of doing business with someone who speaks a different language and uses different currency, and going global doesn’t look like a very good business opportunity. But it doesn’t have to be that way. The … [More]

How to Improve Your SEO Score and Why You Need to Do It

by Cort Walberg

Search engine optimization (SEO) is a philosophy of the strategy, the technique and the method used to increase traffic to a website. It is achieved mostly by receiving high-ranking results in popular search engines on the Internet; websites that rank higher, obviously, have more authenticity and are reliable for posting organic results. Here are the main factors that can … [More]

Shopping for Health Insurance Made Easy

by Carol Mangen

ASBA has partnered with Connected Health to create Connect2CoverageAZ.com, bringing individuals the only Arizona off-exchange marketplace to shop for health insurance. The online platform created a simple solution for individuals to be able to shop all available health insurance carriers based on personal options and financial goals. Buyers of individual health insurance … [More]

Top Tips for Small-Business Owners Implementing a High-Deductible Health Plan with an HSA 

by Heather Harte

Over the years, we have seen that many business owners have similar challenges in understanding Health Savings Account (HSA) funding, plan design and contribution strategies. As HSA use continues to grow, there are no shortage of questions that will need to be answered. We’ve outlined four tips for effectively designing a high-deductible health plan (HDHP) with an HSA. A … [More]

Tips for Managing Generation Z Employees in the Workplace

by Margaret Jacoby

While employers have been working hard to understand and appreciate their Generation Y workers for years, now they have an entirely new generation to engage with: Generation Z employees. Generation Z, much like the Millennials, aren’t always easy to figure out. And if you aren’t doing what you can to tap into and leverage their unique contributions, you may find it difficult … [More]

Networking Should Be Worthwhile, Not Work

by Julie Armstrong

Many people tell me, “You make it look so easy.” My response back is, “networking” is not always easy; however, it should be worthwhile. I have found over the 20-plus years I have been interacting in the business to business social scene that very little has changed, given the prevalent changes in technology and the social media surge. The formula to successful networking is to … [More]

ASBA Members Benefit Through Walmart Foundation Community Grant

by Ashley Vizzerra

Small Business mentoring and educational programming has always been an important focus for ASBA. Now, through the generous support of the Walmart Foundation, ASBA is able to offer more programs to help small-business owners grow and prosper. ASBA is a proud recipient of a $22,000-grant through the Community Grant Program, provided by The Walmart Foundation awarded by Sam’s … [More]

Why DIY Estate Planning is a Bad Idea for the People You Love

by Amie Mendoza

How-tos are everywhere these days! Step-by-step guides to home improvement projects are just a YouTube search away. My son will even search YouTube for a tutorial on how to win the level of Lego Star Wars that he’s stuck on, and voila! Success. Estate planning, however, is one of those things that you should never attempt yourself or via DIY kits. This week’s article … [More]

Message from the CEO

by Cindy Kibbe

Greetings! I am Mark Hiegel, your new chamber president and CEO. By way of introduction, let me tell you a little about myself. Most recently, I served as director of marketing and business development for Greenberg Traurig, an international law firm based in Phoenix. Before that, I was managing partner at R&R Partners, an international marketing agency with an office … [More]