How to Improve Your SEO Score and Why You Need to Do It

by Cort Walberg

SEOSearch engine optimization (SEO) is a philosophy of the strategy, the technique and the method used to increase traffic to a website. It is achieved mostly by receiving high-ranking results in popular search engines on the Internet; websites that rank higher, obviously, have more authenticity and are reliable for posting organic results.

Here are the main factors that can affect your SEO score:

  1. Domain Authority is the calculated metric denoting how well a certain domain name ranks in website search results, and is commonly measured on a hundred-point scale. Why Does It Matter? The Domain Authority Metric is one of the most accurate ways of determining the success of a website. This will determine whether your information needs to be more authentic and organic.
  2. Site Speed is the first impression that is made to the viewer. It begins when the user clicks on and submits a request. Why Does It Matter? Everyone has experienced the impatience that comes with a slow-loading website. With the Internet being as quick as it is today, visitors have no tolerance for slow pages.
  3. Backlinks are links that take people from your website to another. There are many ways to analyze and dissect them, but the number of quality backlinks used is most important. Why Does It Matter? If your website has a wide range of quality backlinks, it tells search engines that your site is valuable and useful, and deserves a high ranking. Quality backlinks can be attained through guest posting where you develop a mutual understanding with another webmaster and exchange posts which links to your website.
  4. Indexed Pages are a count of your website’s entire content. Why Does It Matter? Indexed pages matter because, at the end of the day, they can strengthen the internal link profile of your website with more interlinked pages.
  5. Social Media Interaction is one of the best strategies when it comes to online marketing, and using social media lets other people boost the popularity of the website and interact with you, too. Why Does It Matter? With social media on your side, you can get an idea of how popular your website is, and customers or fans can promote your pages. The best social media sites are Facebook, Twitter, LinkedIn and Google+.
  6. Site Sessions refers to the interaction that your website gets through its users. Why Does It Matter? It matters because you can find out what to change about your website if interaction is slow.
  7. Organic Visitors are the number of people who are referred to your website through unpaid SEO. Why Does It Matter? Organic visits matter because they represent people who are legitimately searching for the content on your website.
  8. Bounce Rate refers to the ratio of visitors who have navigated away from the site after seeing only one page. Why Does It Matter? A high bounce rate is bad news. This means that people leave your website rather than reading the content on it.

In today’s digital world, information is the currency of online marketing. SEO encompasses a world of information, with everything from graphs to a combination of metrics, which you can easily use to boost your website’s visibility. We can help take your business to the next level. With more than 12 years of experience, Power To Be Found has helped a number of businesses grow their online presence by rethinking their digital strategy and adopting a content-first approach to marketing. Contact us today about your project or request our complimentary website audit and SEO analysis.

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Cort Walberg is chief executive officer of Power To Be Found

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