In today’s world, every company is at risk of having a “Kodak Moment” — watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup because most of those fail due to their … [More]
Business Opportunity Is a Dutch Connection
There is significant business opportunity for Arizona companies with the Kingdom of the Netherlands. The most recent figures show Arizona exported more than $350 million to the Netherlands in 2013, and Dutch trade and investments here support more than 7,000 jobs in Arizona. Honorary Consul Siebe K.J. van der Zee, in the Phoenix office of the Consulate General, notes the … [More]
Bringing Strategy Back
In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today’s competition is more … [More]
Top 10 Best Strategies for Business Success
Among the “top 10 best strategies for business success” a business owner can follow is surrounding oneself with the right people to get the job done. But to do that requires, first, determining what those jobs are. We at In Business Magazine have identified the following 10 areas of action that are equally critical to the success of a commercial enterprise. No ranking of … [More]
Financial Health: Planning the Way to Success
Making a profit is the common goal for business owners. Determining how best to spend it is also a challenge. According to Bill Owens, principal of accounting firm Owens & Bondell, there are five main categories that business owners struggle with: funding their retirement plan, buying new assets for the business, paying down debt, paying taxes and personal spending. “The … [More]
Biotech’s Road to Growth
The bioscience industry here is no longer merely a good idea awaiting its time. With an annual economic impact of $14 billon statewide, according to the Flinn Foundation — a private nonprofit organization that supports biosciences in Arizona through grants, programs and advocacy and is tasked with tracking the industry — biotech and its Phoenix hub are a legitimate economic … [More]
Contracts: Terms, Time and Negotiation
With so many different types of business contracts and so much to understand about negotiations, disputes, breaches and litigation, it’s no wonder business owners and executives often are confused. There’s a plethora of educational articles online about contract negotiation and even some silly contract songs on YouTube, but the bottom line is that if business owners don’t … [More]
Thousands Per Minute
You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching! In these pages, readers will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. This book is … [More]
Everyone’s a Critic: Winning Customers in a Review-Driven World
More than 70 percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article or newspaper critic. Some savvy businesses have figured out how to navigate — and even profit from — the new world of ubiquitous … [More]
Twitter is Not a Strategy
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands. The tension between traditional branding and the seemingly unlimited possibilities presented by the advent of “digital” branding leads companies to abandon the tried and true aspects of marketing for the flash … [More]
